Business Plan Template (Design Thinking Structure)
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This business plan template is structured based on the Multi-Dimensional Thinking (MDT) process. The MDT is a design thinking process conceived by Mark Phooi, CEO of First Media Design School.
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The document outlines an agenda for a marketing training seminar. It includes sections on introducing the trainer and their background, setting objectives for the seminar such as giving tools for a marketing business plan. Key topics that will be discussed are the principles of marketing, strategic planning, understanding markets and customers, product portfolio analysis, the marketing mix, PEST analysis, SWOT analysis, marketing strategy, strategic options, strategy implementation, communications tools, business linking, and finding financial aid. Participants will have workshops to formulate vision/mission statements, analyze their environment using PEST and SWOT models, and define their market strategy. The overarching purpose is to provide knowledge and ideas for developing effective marketing plans.
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Business Plan Template (Design Thinking Structure)
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