The document discusses key aspects of building strong brands through establishing trust and common identity between the brand and consumer, and having a point of difference from competitors. It provides details on the history and meaning of the McDonald's logo, introduced in 1962, and how it represents fast food and American culture. The logo has changed over time, with McDonald's recently changing the background color to green to represent healthier options and environmental initiatives.

1. LOGO’S

2. BUILDING STRONG BRANDS: THREE
KEY POINTS.
• Trust between brand and consumer.
• Common Identity between Brand and
Consumer.
• Point of difference between in a
set.

3. ‘A brand is the ‘personification’ of
a product, service or even an entire
company. Like a person, a brand must
mature and change its product over
time, But its character, and core
beliefs shouldn't change.’

4. • A product is something that is made in a
factory; a brand is something that is made up
of trust and relationships. A product is an
object; a brand is a personality. A product is
sold by a merchant; a product can be easily
copied by a competitor; a brand is unique.

5. WHEN WAS THE LOGO FIRST CREATED?
The McDonald's Golden Arches logo was introduced in 1962.
It was created by a man called Jim Schindler.
WHAT IS THE MEANING OF THE LOGO?
The meaning of the McDonalds logo is to represent fast food, which is tasty
and everyone's loves. It is known to be recognized in the US as part of
Americanization and American cultural imperialism. Elegance, significance and
solid character are clearly shown by the golden arches of the McDonalds logo.
In 1968, the name McDonalds” was joined together with the McDonalds logo.

6. • HAS THE LOGO CHANGED?
The McDonalds logo has changed over time and has recently changed the
background of the logo to the colour green, to represent that the
logo is changing with today's time, and realises that healthy eating
is popular more these days and working with the environment such as
including organic ingredients in their products.
This is the original logo (shown above). Recently they have been advertising this (shown
above) logo to show their involvement with the environment.

7. FACTS OF THE LOGO
•McDonalds is the largest worlds chains of fast-food
hamburgers restaurants.
• They serve over 58million customers every day.
• Get a lot of criticism in terms of contributing to obesity.
• They sell hamburgers, fries, cheeseburgers, chicken
products, breakfast items, soft drinks, milkshakes and
desserts.
•In terms of there no logo they have brought healthy options
to the menu such as salads, fruit and various wraps.
• You can find McDonalds in over 119 countries.
• They operate over 31,000 restaurants worldwide.
• They are currently employing more than 1.5 million people.