Fitbit HR Roundtable - Houston, TX
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The document discusses gaining executive buy-in for corporate wellness programs. It provides statistics showing the benefits of wellness programs, such as improved health, reduced costs, and increased productivity. Tips are given for convincing CEOs to support wellness programs, including emphasizing the return on investment, using CEOs as spokespeople, and tracking program metrics and results. Rallying cross-departmental support and champions is also recommended to help implement programs.
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Fitbit HR Roundtable - Houston, TX
- 1. Crossing the Finish Line with Executive Buy-in 11 Crossing the Finish Line With Executive Buy-in HR Executive Roundtable, August 30th 2016
- 2. Crossing the Finish Line with Executive Buy-in 22Crossing the Finish Line with Executive Buy-in About Fitbit • Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. • Fitbit is the market leader in the fast-growing Connected Health & Fitness category. • Fitbit products are carried in more than 55,000 retail stores around the globe, in 60 different countries, and has sold more than 40 million devices since its founding in 2007.
- 3. Crossing the Finish Line with Executive Buy-in 33Crossing the Finish Line with Executive Buy-in enables all organizations to lead more engaging and effective wellness programs with technologies and services.
- 4. Crossing the Finish Line with Executive Buy-in 4
- 5. Crossing the Finish Line with Executive Buy-in 55Crossing the Finish Line with Executive Buy-in • Market-leading fitness trackers • A sticky experience that helps any individual get moving and stay motivated • A seamless implementation experience • Turnkey, easy-to-use software to help wellness leaders plan, execute, track, and manage programs
- 6. Crossing the Finish Line with Executive Buy-in 66Crossing the Finish Line with Executive Buy-in Do corporate wellness the right way REWARDING EXPERIENCES SCALABLE & MEASURABLE CONNECTED COMMUNITY SELF-MOTIVATED CHANGE $62.3B or 11.3 days resulting from insomnia's effect on the average U.S. worker's productivity. 57% of employees would exchange health & wellness data for reduced health care premiums. 7 in 10 employees say that health & wellness programs positively impact the culture at work. of benefits professionals say they spend a great deal of their time working to increase wellness plan participation. nearly Source: Insomnia and the Performance of U.S. Workers. SLEEP. (2011). Source: The State of Workplace Productivity. Cornerstone on Demand. (2014). Source: The Business of Healthy Employees. Workforce Management and Virgin Pulse. (2013). Source: Inside Benefits Communication Survey. NBCH and Benz Communications. (2014). 45%
- 7. Crossing the Finish Line with Executive Buy-in 7 2014 15 MILLION DEVICES SOLD THRU2015 38 MILLION DEVICES SOLD THRU 43 MILLION TO DATE: DEVICES SOLD Introductions Your name, organization, role Your experience in gaining executive approval for wellness DISCUSSION BREAK
- 8. Crossing the Finish Line with Executive Buy-in 88Crossing the Finish Line with Executive Buy-in How to get executive support
- 9. Crossing the Finish Line with Executive Buy-in 99Crossing the Finish Line with Executive Buy-in WHY WORKPLACE WELLNESS IS IMPORTANT
- 10. Crossing the Finish Line with Executive Buy-in 1010Crossing the Finish Line with Executive Buy-in Reducing costs, improving health The rising prevalence of chronic diseases is putting increasing pressure on healthcare budgets, and countries are looking for ways to reduce costs while improving health. Deloitte, Global Health Outlook, 2015
- 11. Crossing the Finish Line with Executive Buy-in 1111Crossing the Finish Line with Executive Buy-in Wellness spend is on the rise Businesses have been spending 60% more per employee on wellness since 2010. In the U.S., the corporate wellness industry is expected to be over $9.9 billion in 2019. Fidelity and NBGH, March 2015 IBIS World, August 2015 60% $9.9B
- 12. Crossing the Finish Line with Executive Buy-in 1212Crossing the Finish Line with Executive Buy-in The investment is paying off HERO reported distinct correlation between comprehensive wellness programs and better corporate stock performance. Health Enhancement Research Organization, 2016
- 13. Crossing the Finish Line with Executive Buy-in 1313Crossing the Finish Line with Executive Buy-in Return on Investment Tokyo Electron, a semiconductor firm, states that it was able to reduce its annual claims growth to 5%, down from 11% in 2008.5% Source: Forbes. “Fitbit’s Game Plan For Making Your Company Healthy” (2016) Benefits Pro “McKesson Gets 30 Percent Return on Wellness Program” (2015) McKesson, a healthcare services and information technology company, saw a 30% ROI for the money it had devoted to its employee wellness plan. 30%
- 14. Crossing the Finish Line with Executive Buy-in 1414Crossing the Finish Line with Executive Buy-in Wearable technology Employees would wear employer-provided wearables in exchange for lower health insurance costs. PwC, 2014 68%
- 15. Crossing the Finish Line with Executive Buy-in 1515Crossing the Finish Line with Executive Buy-in Participation rates Generally, corporate wellness programs show about a 20% participation rate. Fitbit Wellness sees much higher participation rates – sometimes over 80%. Gallup, May 2014 20% 80%
- 16. Crossing the Finish Line with Executive Buy-in 1616Crossing the Finish Line with Executive Buy-in Considering all the data… We believe healthier, happier employees are more productive.
- 17. Crossing the Finish Line with Executive Buy-in 1717Crossing the Finish Line with Executive Buy-in WHAT DO CEOS THINK?
- 18. Crossing the Finish Line with Executive Buy-in 1818Crossing the Finish Line with Executive Buy-in Leaders believe wellness is a priority 94% of CEOs believe a health and wellness program is essential to attracting top talent. 88% of CEOs report that their companies already have a corporate health and wellness program in place. 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
- 19. Crossing the Finish Line with Executive Buy-in 1919Crossing the Finish Line with Executive Buy-in The top three problems 28% 23% 21% Hard to keep track of data Low employee participation High cost 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
- 20. Crossing the Finish Line with Executive Buy-in 2020Crossing the Finish Line with Executive Buy-in The top five benefits 53% more engaged employees 51% increased employee retention 47% lower healthcare costs 47% stronger sense of community 44% fewer sick days used 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
- 21. Crossing the Finish Line with Executive Buy-in 21 2014 15 MILLION DEVICES SOLD THRU2015 38 MILLION DEVICES SOLD THRU 43 MILLION TO DATE: DEVICES SOLD Objections What objections have you faced and how have you overcome them? DISCUSSION BREAK
- 22. Crossing the Finish Line with Executive Buy-in 2222Crossing the Finish Line with Executive Buy-in YOU HAVE THE STATS TO CONVINCE YOUR CEO. NOW WHAT?
- 23. Crossing the Finish Line with Executive Buy-in 2323Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO Get to know your CEO Don’t do it alone Remember: your CEO is the best spokesperson Make your program easy to understand Track and deliver results
- 24. Crossing the Finish Line with Executive Buy-in 2424Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO Get to know your CEO Don’t do it alone Remember: your CEO is the best spokesperson Make your program easy to understand Track and deliver results
- 25. Crossing the Finish Line with Executive Buy-in 2525Crossing the Finish Line with Executive Buy-in Get to know your CEO • Find out what motivates your CEO o Understand their pastimes and passions • Tap into their competitive streak o Encourage them to get some skin in the game • Learn from Houston Methodist o ‘Beat the CEO’ challenge increased activity levels 90% Houston Methodist employees participated in Fitbit Wellness 16k+ Average steps taken per day by Houston Methodist executives
- 26. Crossing the Finish Line with Executive Buy-in 2626Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO Get to know your CEO Don’t do it alone Remember: your CEO is the best spokesperson Make your program easy to understand Track and deliver results
- 27. Crossing the Finish Line with Executive Buy-in 2727Crossing the Finish Line with Executive Buy-in You don’t have to do it alone… • Rally a wellness committee o Empower champions at every level o Employees motivate other employees • Incentivize your champions o Healthy lunch & learns o Corporate swag 70+ Wellness champions across various departments at Emory University and Emory Healthcare 4 years …and growing.
- 28. Crossing the Finish Line with Executive Buy-in 2828Crossing the Finish Line with Executive Buy-in Fitbit Lives Its Passion (FLIP) FITBIT STEP CHALLENGE ORGANIZED WALKING BREAKS WEEKLY FITNESS NEWSLETTER SPONSORED RUNS FOR EMPLOYEES Teams divided by organization with our founders competing against all other teams. Charitable donation on behalf of winning team. Employees are encouraged to rep Fitbit and participate in sponsored races. From 5k to full marathons, there is something for everyone. Employees stay in the know thanks to a weekly newsletter updating readers on what (free!) fitness activities are available in the coming week. Fitbitters are encouraged to take a much needed break by participating in organized group walks to recharge, get some fresh air, and rack up their steps.
- 29. Crossing the Finish Line with Executive Buy-in 2929Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO Get to know your CEO Don’t do it alone Remember: your CEO is the best spokesperson Make your program easy to understand Track and deliver results
- 30. Crossing the Finish Line with Executive Buy-in 3030Crossing the Finish Line with Executive Buy-in Make your CEO your best spokesperson • Your CEO is the voice of the company o If CEO is on board, others will be too! • Get a quote for various employee communications o Internal memos, flyers, company blog, etc 6 Ways of promoting wellness-related content at Atlantic Packaging 5 Professionally- produced videos about their wellness program
- 31. Crossing the Finish Line with Executive Buy-in 3131Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO Get to know your CEO Don’t do it alone Remember: your CEO is the best spokesperson Make your program easy to understand Track and deliver results
- 32. Crossing the Finish Line with Executive Buy-in 3232Crossing the Finish Line with Executive Buy-in Make sure it’s easy to understand Provide engaging communication for employees (and CEO) o Think beyond email (blogs, social media, videos) o Incorporate your wellness plan into orientation Push employees, but not too much o Communicate, but don’t flood their inbox Maintain momentum o Host challenges once per quarter vs. once per year
- 33. Crossing the Finish Line with Executive Buy-in 3333Crossing the Finish Line with Executive Buy-in 5 tips for working with your CEO Get to know your CEO Don’t do it alone Remember: your CEO is the best spokesperson Make your program easy to understand Track and deliver results
- 34. Crossing the Finish Line with Executive Buy-in 3434Crossing the Finish Line with Executive Buy-in Track and deliver results. Frequently. • Track engagement/improvements in understandable way • If you don’t have immediate access to data, create your own • Consistently report to CEO 96% Surveyed participants at IU Health said they are moving more 40% IU Health participants decreased their BMI 60% With diabetes who decreased their hemoglobin A1C
- 35. Crossing the Finish Line with Executive Buy-in 35 2014 15 MILLION DEVICES SOLD THRU2015 38 MILLION DEVICES SOLD THRU 43 MILLION TO DATE: DEVICES SOLD Takeaways What strategies and tactics will you take back with you to work? DISCUSSION BREAK
- 36. Crossing the Finish Line with Executive Buy-in 3636Crossing the Finish Line with Executive Buy-in FITBIT GROUP HEALTH OFFERING
- 37. Crossing the Finish Line with Executive Buy-in 3737Crossing the Finish Line with Executive Buy-in Fitbit believes… that staying active, being well-rested, and eating healthfully have a positive impact on individual productivity, happiness and health.
- 38. Crossing the Finish Line with Executive Buy-in 3838Crossing the Finish Line with Executive Buy-in Why Fitbit Works Power of a market- leading brand Enormous network of loyal users World-class ecosystem Flexible for any company
- 39. Crossing the Finish Line with Executive Buy-in 3939Crossing the Finish Line with Executive Buy-in Easy access to exportable reporting on activity levels and program performance. The Program Management Dashboard
- 40. 40Crossing the Finish Line with Executive Buy-in 40Crossing the Finish Line with Executive Buy-in “Step It Up” at IU Health • Indiana’s largest and most comprehensive healthcare system • Comprised of hospitals, physicians, allied services and health plans STEP IT UP CHALLENGE Fitbit activity-based challenge focused on increasing activity using Fitbit technology • Sold 3,000 subsidized trackers in three hours • Discounted trackers for family & friends WITH FITBIT WELLNESS • Powerful brand & connected community • Easy fulfillment, enrollment, and operation
- 41. 41Crossing the Finish Line with Executive Buy-in 41Crossing the Finish Line with Executive Buy-in Results: Lifestyle changes 93% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% "I'm going to continue using my Fitbit." "I'm interested in having more awareness of my daily achievements." 96% 99% 84% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% "I'm moving more." "I forsee myself moving more after the challenge ends." "The challenge motivated me to be more active with family and friends." POST-CHALLENGE RESULTS FROM COMPANY-WIDE SURVEY
- 42. 42Crossing the Finish Line with Executive Buy-in 42Crossing the Finish Line with Executive Buy-in Results: Employee sentiment “A better sense of self” “Taking the stairs more”“I lost 26 pounds in the challenge!” “I can really see a difference in my motivation to move more” What changes has the competition motivated in you? “Eating healthier, exercising regularly, losing weight” “I lost 11 pounds and have no intention of regaining them” “I’m maintaining increased level of activity and healthier food choices. This has become a lifestyle change for me.” What changes will you sustain as the challenge ends?
- 43. 43Crossing the Finish Line with Executive Buy-in 43Crossing the Finish Line with Executive Buy-in The Million Step Man Lost 10% of his body weight, normalized his cholesterol numbers, and lowered a borderline A1c number to normal. 10,000 Broviak’s initial daily step goal with the IU Health challenge. HOW HE GOT HIS START 45,000 The number of steps Broviak walked the first Sunday of June, after seeing a colleague record an all-time high step count HOW HE WAS INSPIRED 34,000 Broviak’s average daily step count in June 8 The number of miles Broviak walked every morning at 4am with his dog, Dexter 1,036,747 The number of steps Broviak took in August 2014. Despite physical setbacks in July, he was determined to meet the million step goal. A CHALLENGE FROM HIS DAUGHTER
- 44. 44Crossing the Finish Line with Executive Buy-in 44Crossing the Finish Line with Executive Buy-in The Million Step Man Lost 10 percent of his body weight, normalized his cholesterol numbers, and lowered a borderline A1C number to normal. 10,000 Broviak’s initial daily step goal with the IU Health challenge. HOW HE GOT HIS START 45,000 The number of steps Broviak walked the first Sunday of June, after seeing a colleague record an all-time high step count HOW HE WAS INSPIRED 34,000 Broviak’s average daily step count in June 8 The number of miles Broviak walked every morning at 4am with his dog, Dexter 1,036,747 The number of steps Broviak took in August 2014. Despite physical setbacks in July, he was determined to meet the million step goal. A CHALLENGE FROM HIS DAUGHTER
- 45. Crossing the Finish Line with Executive Buy-in 4545Crossing the Finish Line with Executive Buy-in NETWORKING/Q&A
- 46. Crossing the Finish Line with Executive Buy-in 4646Crossing the Finish Line with Executive Buy-in THANK YOU.
- 47. Crossing the Finish Line with Executive Buy-in 4747Crossing the Finish Line with Executive Buy-in DEMONSTRATION
Editor's Notes
- - Almost 10 million paid active users as of March 2015
- -The Fitbit Wellness Team has over 5 years of experience -We work with over 70 of the Fortune 500 companies -We work with any type and size company from SMB to large enterprises….transition to logo slide
- We work with any vertical and any sized company. Tech, Energy, Retail, Professional Services, Finance. -Conservation cultures, quirky cultures, we can adapt to anyone
- Here’s what we offer. Aside from our market-leading fitness trackers, we offer a sticky experience that helps any individual get moving and stay motivated. We give you a seamless implementation experience from empowering your employees to order their devices all the way to setup. Core to Fitbit Wellness is our turnkey, easy-to-use software to help you plan, execute, track and manage programs.
- We empower wellness leaders with… - Fitbit Wellness engages your employees as people – incentivizing health and wellness through rewarding experiences. - Employers can get employees moving through self-motivated change – not coercion. - Fitbit helps build stronger, connected communities through wellness. - We work with the world’s leading organizations to develop scalable solutions that provide measurable outcomes.
- Go from devices sold to people helped
- For today’s discussion, we’ll delve into how to gain executive support.
- Executives like numbers; they like research to back up the reasons why. Look at the landscapes of health and corporate wellness for the relevant details.
- Chronic diseases are on the rise, healthcare costs are going up – that’s not surprising. As a result, organizations are figuring out how to reduce costs while improving health.
- So we see that corporate wellness spend is on the rise.
- From article: “After analyzing data from 45 publicly traded companies with top-shelf wellness programs, the Health Enhancement Research Organization found that stocks of those companies appreciated 235 percent over a six-year period compared with 159 percent for the Standard & Poor’s 500 Index.” http://www.workforce.com/articles/21905-a-healthy-workforce-a-healthy-bottom-line
- Two great ROI examples are: Tokyo Electron, a semiconductor firm. With the help of their Fitbit Wellness program, they were able to reduce their annual claims growth to 5% which is down from 11% in 2008. McKesson, a healthcare services and information technology company, saw a 30% ROI for the money it had devoted to its employee wellness plan.
- One area of wellness that’s growing rapidly is wearable technology. You and your executives may be wondering: but is that even what employees want? According to PwC, nearly 70% of employees would wear wearables provided by their employers, if they know they can save on health insurance.
- Historically, corporate wellness programs don’t have high participation rates. A 2014 Gallup poll found that corporate wellness programs see about a 20% participation rate. As Fitbit Wellness offers devices in addition to software and services, we tend to see much higher participation rates – sometimes over 80% (although these rates vary from company to company).
- To pull together all this research: We know that workplace stress may contribute billions in health care expenses. 7 out of 10 employees say that health & wellness programs positively impact the culture at work. Employees are willing to exchange health data to receive a break on health insurance costs. We believe employees want to be healthier and happier. And when you’re healthier and happier, it carries over to everything that you do. Dare we say… that healthier and happier employees, ultimately, are more productive.
- Let’s turn to some newer data that we’ve gathered.
- We recently surveyed 200 CEOs at companies with between 1,000 and 10,000 employees to understand the business case for wellness. Good news – we found CEOs believe in the importance of an effective corporate wellness program. In fact, 94% of them said that a health and wellness program is essential to attracting top talent. And 88% of them report that their companies already have a corporate health and wellness program in place.
- Nearly half of the CEOs we surveyed noted that they have updated the elements of their health and wellness program within the last year. But that means more than half admit to not having made changes in a year or longer. So even when company leaders see the benefits of a workplace wellness program, what’s stopping them from updating it? 28% say it’s hard to keep track of data 23% cite low employee participation 21% cite high costs So, CEOs and executives know it’s important to have a wellness program in place but sometimes these points can make it a little difficult to get them to move forward with adding to a wellness program
- And the top 5 benefits that CEOs believe a wellness program provides include… 53% said more engaged employees is a top benefit 51% said increased employee retention 47% said lower healthcare costs 47% said stronger sense of community 44% said fewer sick days used You may notice that there is no overwhelming percentage for any one benefit – but there’s potential for any of them. Generally speaking, the vote is out there on which benefit specifically is most meaningful. CEOs know the benefits are there, but they just aren’t sure which one is really going to bring home the results.
- What are some of the issues you face that prevent you from updating your CW program? What are some pain points that you have?
- It boils down to these five tips – which we have seen to be proven tactics. We’ll walk you through each one.
- Find out what motivates them, what excites them. It could be simple as picking up on the fact that your CEO is a long-distance runner. Think: how would you use the information to promote your wellness program internally? Better yet, tap into their competitive streak. We’ve seen that customers who can get their executives to get some skin in the game, have seen impressive employee engagement. For instance, Houston Methodist, the Texas-based healthcare system, had their departmental CEOs challenge their employees to beat their step count. Average step count to beat? A whopping 16,000 steps per day. This Fitbit Wellness program saw 90% engagement across the Houston Methodist employee population. NOTE TO PRESENTER: Consider a brief Q&A break. Suggested question below… Does anyone here have examples of getting CEOs’ participation?
- You don’t have to do it alone and neither does your CEO. You don’t have to be the only person championing for employee health – and your CEO shouldn’t feel obligated to shoulder the responsibility. Look to your own employees and empower wellness champions at every level. Maybe you can’t hire a wellness staff, but you can rally together a volunteer committee. This gives everyone some skin in the game, it gives your CEO a wellness support system, and this connected community makes the program more fun for everyone. This network of wellness champions will work hard at keeping everyone motivated, and Fitbit’s social platform essentially gives them the megaphone to more effectively do this role. Incentivize them with healthy lunch and learns, corporate swag, or even continuing education, if you’re able to do so.
- At Fitbit, we have an internal organization called FLIP. Members of FLIP are great ambassadors of our wellness program. Some of the many things we’ve done on FLIP are: Fitbit Step Challenge Sponsored Runs for employees Weekly fitness newsletter Organized walking breaks NOTE TO PRESENTER: Consider a brief Q&A break. Suggested questions below… Do you utilize wellness champions already? If so, what are some tactics that have worked? Do you have any success stories using incentives?
- This doesn’t mean you need your CEO to champion your every single move. It’s more about taking evidence of that support and leveraging it across as many different avenues as possible. One of our customers, Atlantic Packaging, has done this well. In fact, they use 6 different content channels for promoting their wellness initiatives to employees and the public. Aside from using internal memos and flyers, they use a blog, video, Facebook and Twitter. In one of their videos about their wellness program, they featured their CEO. Their CEO also presents the step challenge prizes at company award ceremonies.
- Some of our clients, like Atlantic Packaging and communications firm August Jackson have turned the communications piece into a fun, ongoing project. Atlantic Packaging uses social media, their blog, and even professionally produced videos to get their employees and executives excited about the program. For August Jackson, they’ve incorporated their wellness program into orientation – so that employees can get on-boarded right away. To date, all of their new employees have joined the Fitbit Wellness program. NOTE TO PRESENTER: Consider a brief Q&A break. Suggested questions below… Are there any examples of employee communications you can share with the group? Is there anything you’ve tried that has NOT worked for your company?
- If you don’t have immediate access to data, create your own. Survey your employees on a regular basis and report this information back to executives. Indiana University Health used survey data to understand how employees perceived changes in their healthy behaviors. Among other stats, 96% of participants believe they’ve been moving more since having joined the Fitbit Wellness program. Over time, IU Health was able to track more specific health stats. 40% of participants decreased their BMI. 60% of participants who had diabetes decreased their hemoglobin A1C. Some other data points to consider: Have employees reported that overall weight has gone down by a certain percent? Are you measuring HBa1C and finding any good results? Are employees feeling stronger or more flexible? Are they taking more steps than they used to? Pull this information and make sure the executives hear about it. They’ll love seeing the tangible results.
- Ask the audience which strategies are most relevant to them and their situation, whether from our presentation, or their fellow participants.
- With Fitbit Wellness, wellness leaders can now harness the power of a market-leading brand in their wellness programs The Fitbit Wellness Solution can be customized to companies of any size, geographic dispersion, culture Fitbit delivers both trackers that people love and a sticky experience that helps any individual get moving and stay motivated Fitbit offers an ecosystem of products that helps individuals manage their activity and health from end to end, including activity, weight, sleep, food, and more. Fitbit Wellness provides wellness leaders a seamless implementation experience, regardless of whether they integrate this with their wellness vendor or not.
- The Fitbit Wellness program dashboard is an easy-to-use resource to create and manage step challenges and you can easily report on this information.
- Indiana’s largest and most comprehensive healthcare system Unique partnership with Indiana University School of Medicine, one of the nation’s leading medical schools, gives patients access to innovative treatments and therapies Comprised of hospitals, physicians, allied services and health plans dedicated to providing preeminent care throughout Indiana and beyond
- So that you can put some faces to the program, here’s a video testimonial we did with IU Health
- Demo is an option if there is enough time at the end