Disney World, founded in 1923 by Walt and Roy Disney, has evolved to entertain families and children, creating iconic characters like Mickey Mouse and Donald Duck. After a challenging period post the brothers' deaths, Disney revitalized its brand in the late 1980s with successful films and theme parks, marking the Disney Renaissance. The current marketing campaign aims to address the challenge of keeping the 90-year-old brand relevant while honoring its heritage and connecting with core audiences.

2. Let’s begin the
journey
of
DISNEY
WORLD

3. Founded in 1923
By
W alt & Roy Disney
“If you can DREAM it,
You can DO it”
Walt Disney

4. It has been family as well as kids entertainer since then.

5. Disney brought many
companies together.

6. Disney succeeded in making some
character like Mickey Mouse, Donald
Duck, Aladin etc.

7. Company stumbled for few years
after death of both brothers

8. Disney finally reconnected with audiences in late 1980’s
with release of little mermaid followed by animated
film, groundbreaking & theme parks known as Disney
Renaissance.

10. ●
● OF
● ALTERNATIVES
●
●
●
EVALUATION OF
ALTERNATIVES
Consumer satisfy their needs
Consumer is looking for benefits
of product
Consumer sees the quality to
deliver the benefits

13. Biggest Challenge to keep 90
year old brand relevant &
Current with its core audiences
While staying true to its
heritage
And core brand values.

14. THIS CAMPAIGN FOCUS ON
SHOWING HOW DISNEY HELP
TO MAKE UNFORGETTABLE
FAMILY
LET THE MEMORIES BEGIN

17. LET’S BEGIN

20. hvgvhORIGIN OF DISNEY
DISNEY
SEGMENTATION
CONNECTION
WITH
CONSUMERS
RECONNECTION
WITH
CUSTOMERS
CURRENT CAMPAIGN
QUESTIONS
DISNEY
BRANDS
CURRENT
CHALLENGES

22. DISCLAIMER
This Presentation was created by Shivani
Mehta, Delhi Technological University as a
part of Marketing Internship under the
guidance of
Prof. Sameer Mathur
IIM Lucknow.