• Theron T Pond, a Pharmacist from Newyork introduced quot;
Pond's Golden Treasurequot; in 1846 as a medicine.
• In 1905 , it was Re-launched as “POND’S EXTRACT”.
• In 1914, Pond's introduced the cold cream and vanishing
cream and that moment marked the brand's evolution to
a beauty icon.
POND’S in INDIA
• Pond's range of products were in India from 1947.
• In 1955, Pond's merged with another company
• Since 1956, Pond's Talcum Powder has been a trusted
beauty product for Indian women.
• In 1987, Unilever purchased the brand from Chesebrough-
• Pond's is a brand that has been carefully nurtured by HUL.
COMPETETION FOR POND’S
• Pond’s has competetions from
1 . Johnson & Johnson
2 . cavinkare
3 . Godrej
4 . L’Oreal
5 . Garnier
POND’S MARKET SEGMENTATION
• In the early 1950’s the target group that Pond's was
aiming are the ladies above 30yrs of age.
• Pond's is aiming at the super premium segment .
• Currently pond’s target ladies above 20 years .
• The baseline of Pond's cold cream quot; Googly Woogly Wooshquot; .
• HLL have used campaigns and events .
• The song 'Roop ki Dhoop' has been created as the beauty anthem .
• Pond's uses the baseline quot; As beautiful as you want to be “.
• In 2006 they had an ( the prestigious Pond's Femina Miss India) to
create and capture the beautiful moments in the life of the Indian
• Buy any 100 gm or 400 gm Pond's talc pack, tear off
the contest strip and see what luck has in store for
SOME FUN FACTS OF POND’S
• A brand that has tried to evolve with the changing persona of
Indian Women .
• This is a brand that has celebrated Women's courage and
• Pond's also became a generic name in the Winter care market.
• In a survey on customers by AC Nielsen ORG Marg in 2003 , Pond's
were among the most trusted brands in India.
• Pond's is a brand for quot; Well grounded, self assured, and confident quot;
POND’S TALC POWDER
• Till 1980's Pond's were a household name in talcum
• Pond's talc powder have many variants like Dream
Flower, Sandal, Prickly Heat , oil control and Magic.
• Pond’s talc powder has a market share of 65%.
COMPETETIORS OF POND’S TALC
• Johnson & johnson
• Spinz ( cavinkare )
• Cinthol ( Godrej )
POND’S VS OTHER BRANDS
• The shutter mechanism ensures that dispensing the
product is easier than ever before and the talc
remains fresh and fragrant at all times.
• The new fragrance is revolutionary and lasts for a full