ponds

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ponds-brand management presentation , by smot school students. its just an over view not detailled presentation

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ponds

  1. 1. • Smot- School of Business 7&8, 2nd cross street, nehru nagar, perungudi (near taramani railway station) chennai-600096
  2. 2. POND’S
  3. 3. POND’S INTERNATIONAL • Theron T Pond, a Pharmacist from Newyork introduced quot; Pond's Golden Treasurequot; in 1846 as a medicine. • In 1905 , it was Re-launched as “POND’S EXTRACT”. • In 1914, Pond's introduced the cold cream and vanishing cream and that moment marked the brand's evolution to a beauty icon.
  4. 4. POND’S in INDIA • Pond's range of products were in India from 1947. • In 1955, Pond's merged with another company Chesebrough. • Since 1956, Pond's Talcum Powder has been a trusted beauty product for Indian women. • In 1987, Unilever purchased the brand from Chesebrough- Pond's. • Pond's is a brand that has been carefully nurtured by HUL.
  5. 5. COMPETETION FOR POND’S • Pond’s has competetions from 1 . Johnson & Johnson 2 . cavinkare 3 . Godrej 4 . L’Oreal 5 . Garnier
  6. 6. POND’S MARKET SEGMENTATION • In the early 1950’s the target group that Pond's was aiming are the ladies above 30yrs of age. • Pond's is aiming at the super premium segment . • Currently pond’s target ladies above 20 years .
  7. 7. Strengths of ponds
  8. 8. PROMOTIONAL ACTIVITIES • The baseline of Pond's cold cream quot; Googly Woogly Wooshquot; . • HLL have used campaigns and events . • The song 'Roop ki Dhoop' has been created as the beauty anthem . • Pond's uses the baseline quot; As beautiful as you want to be “. • In 2006 they had an ( the prestigious Pond's Femina Miss India) to create and capture the beautiful moments in the life of the Indian Women.
  9. 9. • Buy any 100 gm or 400 gm Pond's talc pack, tear off the contest strip and see what luck has in store for you .
  10. 10. SOME FUN FACTS OF POND’S • A brand that has tried to evolve with the changing persona of Indian Women . • This is a brand that has celebrated Women's courage and personality. • Pond's also became a generic name in the Winter care market. • In a survey on customers by AC Nielsen ORG Marg in 2003 , Pond's were among the most trusted brands in India. • Pond's is a brand for quot; Well grounded, self assured, and confident quot; women.
  11. 11. POND’S TALC POWDER • Till 1980's Pond's were a household name in talcum powders. • Pond's talc powder have many variants like Dream Flower, Sandal, Prickly Heat , oil control and Magic. • Pond’s talc powder has a market share of 65%.
  12. 12. COMPETETIORS OF POND’S TALC POWDER • Johnson & johnson • Spinz ( cavinkare ) • Cinthol ( Godrej )
  13. 13. MARKET SHARE Sales cinthol 5% others spinz 8% 7% J&J 15% ponds 65%
  14. 14. POND’S VS OTHER BRANDS • POND’S • SPINZ • CINTHOL
  15. 15. • The shutter mechanism ensures that dispensing the product is easier than ever before and the talc remains fresh and fragrant at all times. • The new fragrance is revolutionary and lasts for a full 12 hours.
  16. 16. PACKAGING STRATEGY 20 Grams 50 Grams PRODUCT SIZES 100 Grams 400 Grams
  17. 17. REASONS FOR SUCCESS  Consistent Quality .  Constantly Improving .  Changing with times .  Latest technologies .  Effective ingredients .  Unique fragrances .
  18. 18. PONDS
  19. 19. THANK YOU

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