The document discusses Google's Online Marketing Challenge, which provides students with a $250 AdWords advertising budget to develop marketing campaigns for businesses or non-profits. It also allows students to participate in social media marketing on Google+ pages. The challenge is open to student teams from higher education programs. The document then provides an overview of Google AdWords, including its history, how it works, where ads are displayed, and benefits for advertisers. It concludes with instructions on accessing and navigating an AdWords account.
На 18 май Геннадий Воробьов се включи в семинара "Онлайн комуникации за НПО", организиран от ABC Design & Communication, с полезна лекция как НПО може да се рекламира безплатно в Google AdWords.
What is Google Grants?
-The nonprofit edition of AdWords, Google's online advertising tool
- Empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising
- Allows nonprofits to promote their missions and initiatives on Google.com
На 18 май Геннадий Воробьов се включи в семинара "Онлайн комуникации за НПО", организиран от ABC Design & Communication, с полезна лекция как НПО може да се рекламира безплатно в Google AdWords.
What is Google Grants?
-The nonprofit edition of AdWords, Google's online advertising tool
- Empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising
- Allows nonprofits to promote their missions and initiatives on Google.com
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
An introduction to google ads management for budgets under 500Rachel Fredrickson
If you're a small business owner that's just getting into Google Ads, you'll benefit from taking a look at this overview of Google Ads Management for budgets under $500. Spending your marketing dollars wisely is important as a small business owner and I hope this overview has some helpful tips for you!
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Google Adwords Remarketing explained in detail, Learn the basics of google re...Simplilearn
Google Re marketing is a powerful tool introduced by google adwords application for tapping in all those visitors who have visited our webpage atleast once. This is most effective when it comes down to get better ROI, since it has laser targeted feature. You ad gets appear only to those who have visited your webpage earlier and has shown some kind of interest on the website.
Well renowned digital marketing training organization Digital Marketing Paathshala explains the basics of Google Adwords remarketing and its benefits through this presentation.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Business Research Proposal - Google Doodle and Branding, Understanding Impact of Doodle in Branding
Google Doodle uses a unique way of changing Google Home page according to the occasion.
This Business research proposal dwells into finding the avenue for co-branding of other companies on google homepage, and ways Google can monetize its google doodle
Google Adwords Remarketing: An OverviewLeadSquared
This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
An introduction to google ads management for budgets under 500Rachel Fredrickson
If you're a small business owner that's just getting into Google Ads, you'll benefit from taking a look at this overview of Google Ads Management for budgets under $500. Spending your marketing dollars wisely is important as a small business owner and I hope this overview has some helpful tips for you!
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Google Adwords Remarketing explained in detail, Learn the basics of google re...Simplilearn
Google Re marketing is a powerful tool introduced by google adwords application for tapping in all those visitors who have visited our webpage atleast once. This is most effective when it comes down to get better ROI, since it has laser targeted feature. You ad gets appear only to those who have visited your webpage earlier and has shown some kind of interest on the website.
Well renowned digital marketing training organization Digital Marketing Paathshala explains the basics of Google Adwords remarketing and its benefits through this presentation.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Business Research Proposal - Google Doodle and Branding, Understanding Impact of Doodle in Branding
Google Doodle uses a unique way of changing Google Home page according to the occasion.
This Business research proposal dwells into finding the avenue for co-branding of other companies on google homepage, and ways Google can monetize its google doodle
Google Adwords Remarketing: An OverviewLeadSquared
This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
2. The Google Online Marketing Challenge is a unique
opportunity for students to experience and create online
marketing campaigns using Google AdWords and
Google+,With a $250 AdWords advertising budget
provided by Google, students develop and run an online
advertising campaign for a business or non-profit
organization over a three week period. The teams that
develop and communicate the most successful campaigns
win awesome prizes, including trips to Google offices.
2015 GOOGLE ONLINE MARKETING CHALLENGE
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3. Students also have the opportunity to participate in the optional Google+ Social
Media Marketing category by creating and managing a Google+ Page for their
clients over a five week period.
The Challenge is open to student teams of three to six members from
undergraduate or
graduate programs, regardless of their major. All students must register under a
verified faculty member, lecturer or instructor currently employed by an
accredited higher education institute.
2015 GOOGLE ONLINE MARKETING CHALLENGE
3
4. ● Google Adwords Was launch in 2000
● Adwords offers pay per click(ppc) advertising for text,image and gadget
adverts on the web.
● Google introduced the click through rate (CTR) to measure adverts
relevance
○ Relevant ads generate clicks
○ Click generate revenue for google
● Adwords generate $21.5 billion revenue for google in 2008
● Now the dominant paid search platform
A Brief History Of Google Adwords
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5. ● Is a pay per click Advertising Service
● it is an online Advertising program that let you reach new customers and
grow your business
● is a Google advertising system in which advertiser bid on a certain
keywords in order for their clickable to appear in the google search result.
● it a advertising program that let you create awareness of your
business/company.
WHAT IS GOOGLE ADWORDS
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6. ● Search engine results page.
● search Network partners
such as Ask.com,Aol.myspace.com,yahoo answer.etc
● Content Network
○ it appear within the content of a web site/blog e.t.c
● Google Maps
● Mobile Networks.
WHERE DO GOOGLE AD DISPLAYED
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11. ● you only pay when someone click on your advert
● your adverts have potential to reach a vast audience
● you can target your audience in many ways
● you are in control of your budget
● target the customers who are actively searching for the products or service
you sell
● it allow you chose where you what your ad to show up, e.g google
map.networking.,etc
what Can Ad Do for You
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12. ● www.google.com/adwords
● using your gmail account to create an Adwords account
● navigating the basic campaigns settings
● setting a budget.
How to Access/Create an Account
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13. ● Home:This contains your Account Snapshot page, an easy-to-read
summary of important account information.
● Campaigns:Here's where you'll spend most of your time when you're
managing your AdWords account. You can create and edit campaigns,
ads, keywords, and campaign settings.
● Opportunities: Find keyword, bid, and budget ideas that can help improve
your campaign performance.
NAVIGATION TABS.
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14. ● Tools and Analysis: Find account tools that will help you manage and
improve your account. Use advanced reporting tools to locate potential
issues and fix them before they become issues.
● Billing: Enter and change your billing details, see your entire billing
history, and print invoices.
● My account: Control your personal information, such as your sign-in
information and user preferences. If you choose to, you can use this tab to
invite a friend or colleague to manage your AdWords account.
NAVIGATION TABS
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