The document outlines the marketing and digital services offered by a collective of trusted local journalists in Metro Detroit, highlighting their significant online reach and various offerings including research, digital marketing, and creative solutions. It showcases case studies demonstrating successful marketing campaigns for local businesses that resulted in high returns on investment and increased engagement. The document emphasizes the importance of tailored digital solutions like blinq and shoplocal for targeting consumers effectively.

1. [TITLE]

2. Local businesses take the spotlight with
metro Detroit’s most highly regarded
news sources

3. REACH FURTHER WITH MICHIGAN’S
MOST POWERFUL DIGITAL COLLECTIVE
● 6.3 million unique monthly visitors
● The power of 540 trusted local journalists
● Scalable solutions to fit any business

4. LEARN WHAT WE CAN DO
FOR YOU
1. Our Services
● Research
● Digital Marketing
● Creative
2. Digital Solutions
● BLiNQ
● ShopLocal
3. Case Studies

5. DMP: A Full-Service Marketing
Solution
1.

6. Research
Market and competitive intelligence
Digital Marketing
Search options, solutions and metrics
Creative
Agency-quality copywriting
and multimedia design
DMP DOES IT ALL

7. Seven full-time researchers can help you:
● Know your market
● Gauge the competition
● Determine a marketing strategy
● Assess your effectiveness
RESEARCH

8. QUALITY RESEARCH HELPS
YOU KNOW YOUR
CUSTOMER
Sporting goods stores customer comparison
Detroit
DMA
Carl's
Golfland Golfsmith
Dick’s
Sporting
Goods
Dunham’s
Sports
Sports
Authority
Age of Shopper 48 53 50 43 45 43
Median HHI $52,812 $91,128 $92,940 $84,945 $72,393 $50,055
Employed 57% 57% 52% 75% 72,% 65%
Retired 19% 29% 19% 11% 13% 12%
College educated 59% 68% 76% 69% 62% 64%
Married 51% 62% 74% 59% 60% 52%
Bicycling 32% 61% 57% 52% 52% 49%
Golf 15% 83% 90% 33% 32% 30%
Prizm Cluster 01:
Upper Crust
3% 10% 4% 3% 2% 1%
…lead to powerful insightsPowerful resources…

9. Digital Marketing
Our digital marketing experts are
tried and true
● Google AdWords Premier SMB Partner,
1 of only 18 worldwide
● Facebook Advertising and Insights Badges
DIGITAL MARKETING

10. SOLUTIONS FOR EVERY
BUDGET AND NEED
● Search engine optimization
● Pay-per-click
● Video
● Web development
● Social media management
● Reputation dashboard
● Retargeting
● Mobile marketing

11. CREATIVE
Experienced creative professionals
help you:
● Accelerate your marketing efforts
● Compose effective messaging
● Optimize your print and digital presence
● Differentiate yourself from the competition

12. Geo/content-targeted Facebook ads are likeable
Creative sample

13. Strip ads/takeovers steal the show
Creative sample

14. A takeover that roared
Creative sample

15. Dynamic interactive ads increase engagement
Creative sample

16. Adding video heightens user experience
Creative sample

17. Custom solutions create a big impact
Creative sample

18. Digital Solutions2.

19. Get all the benefits of an
ever-evolving communications
company with our premium
digital products.

20. BLINQ LETS YOU
PINPOINT
THE RIGHT CROWD
An exclusive Gannett product, BLiNQ analyzes
Facebook data to provide you with valuable
consumer insight

21. TARGET CONSUMERS IN
THE
MOST SPECIFIC WAY
POSSIBLE
Hit the target right; BLiNQ gives you the highest
conversion rate for the fewest ad dollars
Your highest-converting target

22. SHOPLOCAL PUTS YOUR
ASSETS IN THE RIGHT
PLACES
Deliver your local promotions to highly
targeted audiences
Summer Clothing on sale at Shopluxe!
weeklyad.shopluxe.com
Save up to $100 on all types of summer gear, now
through September 15 at your local Shopluxe. View This
Week’s Ad at your Chicago store now!
YOUR
CIRCULAR

23. Segue: Case Studies
3.

24. Wanted: digital campaign to generate
qualified travel leads

25. Our solution: A mobile, click-to-action
campaign

26. The results: A campaign which exceeded
expectations, drawing upwards of 35 calls
per week

27. Just Baked
Wanted:
To grow business outside of metro Detroit, attract
corporate and event clients, and to develop their
e-commerce capabilities

28. Our solution:
● Strategy development encompassing the expertise of our
advertising, creative, research and digital development teams
● A creative campaign to promote new stores and products
● Website development including e-commerce capabilities
● A PPC campaign to promote the new website and
mobile launch

29. Just Baked
The result:
● E-commerce capabilities successfully expanded
● PPC launched in new regions and optimized weekly
● Great feedback from customers and
business partners

30. Wanted:
A larger customer database to grow audience
and traffic through email marketing

31. Our solution:
● A PPC campaign to help them beat the competition
● A micro-site for data capture, allowing for new
distribution on the fly
● Coupon inserts and promotions in Sunday Free Press
to drive traffic

32. The results:
● 1000% return on investment
● Dramatic decrease in cost-per-conversion
● Dunham’s came back for an extended
strategy with search and Facebook PPC

33. AMERICAN HOME FITNESS
Detroit Media Partnership offers unique
sponsorship opportunities you can’t get
anywhere else.
American Home Fitness partnered with the Detroit Free
Press Marathon for great results.

34. American Home Fitness
The results:
● Grew participation 50%
● Added third location for program
● Doubled group runs
● Reduced drop-outs

35. ● Take advantage of expert research, digital
marketing and creative teams
● Have access to exclusive, award-winning Gannett
products such as BLiNQ and ShopLocal
● Achieve success like Just Baked and Dunham’s
Sports, just two out of hundreds of
happy partners
WITH DMP, YOU CAN…

36. THANK YOU

38. ?QUESTIONS