The document provides brand guidelines for a brand focused on helping professional women release their inner brilliance through coaching. It explores the brand's message, visuals, and expression. The brand foundation section outlines the brand's core idea of helping women build powerful personal brands, who the brand serves (professional women ready to transition to entrepreneurship), and the end result (clients show up more powerfully and confidently). It also discusses the brand's personality archetypes of magician and explorer, point of view, and unfair advantages around being a great teacher and the brand's personality and timing.