Group 14 presented a market analysis and brand strategy for a proposed men's grooming brand called Infititas. The global men's grooming market is valued at $433 billion and growing at 3% annually. Key opportunities include skin care, fragrances, and hair care. Infititas would target busy urban professionals aged 25-35 seeking convenient, multi-functional grooming solutions. The brand's essence is "Simplified solutions for men's grooming" and it would differentiate by being a specialist brand exclusively focused on solving men's grooming needs quickly and conveniently.