This document analyzes trends in the coffee retail industry in India. It discusses key consumer segments for coffee, including young professionals, business travelers, and intellectuals. A survey found that coffee consumption is highest among 18-25 year olds, graduates, professionals, and individuals with incomes under 5 lakh rupees. Coffee consumption varies by gender, age, education, and occupation. Customers prioritize price, quality, flavor, experience, and comfort when selecting coffee retailers. The outlook for the coffee sector in India is positive due to growing incomes and urbanization driving demand for coffee shop experiences.
The café market in India has grown significantly since the 1990s. While India is a large producer of coffee, consumption has risen as coffee has become a trendy drink for young people. The café market is expected to grow from $230 million to $410 million by 2017. Changing lifestyles, rising incomes, and a growing middle class have contributed to increased spending on beverages and the rise of cafés. Major players in India's café industry include Café Coffee Day, Starbucks, Barista, and others. Café Coffee Day currently has the largest market share with 1270 outlets compared to competitors like Barista and Costa Coffee. Further expansion, innovation, education, and meeting growing demand will be key to success for café businesses in
This document outlines a presentation on the tea industry in India. It begins with an introduction to tea and the types of tea. It then discusses the major players in the Indian tea market and provides statistics on India's share of global tea exports. The document describes the research methodology used in analyzing the industry. It performs a PESTLE analysis and uses Porter's Five Forces model and the BCG matrix to evaluate the industry. It identifies key success factors and driving forces. A value chain analysis and opportunities/threats analysis are also included. The conclusion states that India is the largest global producer and consumer of tea, and the industry aims to play a significant role in the Indian economy through production increases, price adjustments, export growth, and
This document outlines a business plan for a specialized tea shop called Rebellion Group. It discusses targeting health-conscious customers and young people to change perceptions of tea. It details a large existing tea market in India and proposes setting up tea arcades with comfortable seating and 40+ tea varieties. The organization structure and feasible operating model are presented, along with strategies to provide a unique customer experience, scale operations profitably, and create social impact through health awareness and job opportunities.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
This document provides an overview and analysis of Starbucks' entry into the Indian market through a joint venture with Tata Global Beverages. It outlines the Indian coffee industry and Tata Coffee's business areas. It then introduces Starbucks and its global operations before focusing on its partnership with Tata in India. The presentation analyzes the political, economic, social and technological factors impacting the industry in India and conducts a SWOT analysis. It concludes that the joint venture will revolutionize the Indian coffee retail industry.
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
This document provides an overview of the Indian coffee market including its history, production regions, consumption trends, major players, and challenges. Some key points include:
- India is the 6th largest global producer of coffee with the states of Karnataka, Kerala, and Tamil Nadu accounting for over 90% of production.
- Domestic consumption has risen to 1.9 million bags in 2013 with urban areas and southern states dominating consumption.
- Major retail chains include Café Coffee Day with over 1500 outlets, Barista Lavazza with 160 outlets, and Costa Coffee with 100 Indian locations.
- Challenges to growth include coffee's bitter taste, high price compared to tea, and low awareness in some regions
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
The café market in India has grown significantly since the 1990s. While India is a large producer of coffee, consumption has risen as coffee has become a trendy drink for young people. The café market is expected to grow from $230 million to $410 million by 2017. Changing lifestyles, rising incomes, and a growing middle class have contributed to increased spending on beverages and the rise of cafés. Major players in India's café industry include Café Coffee Day, Starbucks, Barista, and others. Café Coffee Day currently has the largest market share with 1270 outlets compared to competitors like Barista and Costa Coffee. Further expansion, innovation, education, and meeting growing demand will be key to success for café businesses in
This document outlines a presentation on the tea industry in India. It begins with an introduction to tea and the types of tea. It then discusses the major players in the Indian tea market and provides statistics on India's share of global tea exports. The document describes the research methodology used in analyzing the industry. It performs a PESTLE analysis and uses Porter's Five Forces model and the BCG matrix to evaluate the industry. It identifies key success factors and driving forces. A value chain analysis and opportunities/threats analysis are also included. The conclusion states that India is the largest global producer and consumer of tea, and the industry aims to play a significant role in the Indian economy through production increases, price adjustments, export growth, and
This document outlines a business plan for a specialized tea shop called Rebellion Group. It discusses targeting health-conscious customers and young people to change perceptions of tea. It details a large existing tea market in India and proposes setting up tea arcades with comfortable seating and 40+ tea varieties. The organization structure and feasible operating model are presented, along with strategies to provide a unique customer experience, scale operations profitably, and create social impact through health awareness and job opportunities.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
This document provides an overview and analysis of Starbucks' entry into the Indian market through a joint venture with Tata Global Beverages. It outlines the Indian coffee industry and Tata Coffee's business areas. It then introduces Starbucks and its global operations before focusing on its partnership with Tata in India. The presentation analyzes the political, economic, social and technological factors impacting the industry in India and conducts a SWOT analysis. It concludes that the joint venture will revolutionize the Indian coffee retail industry.
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
This document provides an overview of the Indian coffee market including its history, production regions, consumption trends, major players, and challenges. Some key points include:
- India is the 6th largest global producer of coffee with the states of Karnataka, Kerala, and Tamil Nadu accounting for over 90% of production.
- Domestic consumption has risen to 1.9 million bags in 2013 with urban areas and southern states dominating consumption.
- Major retail chains include Café Coffee Day with over 1500 outlets, Barista Lavazza with 160 outlets, and Costa Coffee with 100 Indian locations.
- Challenges to growth include coffee's bitter taste, high price compared to tea, and low awareness in some regions
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
This document provides a marketing strategy and launch plan for a new instant coffee brand called Batsam in the United Arab Emirates. It includes an analysis of the UAE coffee market, outlining key facts about consumption trends. A SWOT analysis is presented, identifying strengths such as a revolutionary instant coffee cup concept and product differentiation. The marketing strategy covers the brand concept focusing on convenience, as well as distribution channels, proposed advertising messages, and pricing analysis. The launch plan outlines promotional activities from 2015-2016 including in-store displays, sampling events, and social media campaigns.
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
The document provides an overview of the history and marketing of tea. It discusses how tea was first discovered in China by Emperor Shennong in 2737 BCE. It was introduced to India by the British to compete with Chinese monopoly, and the first tea industry was launched in Assam. Today, India is the world's largest consumer and producer of tea. The document also summarizes tea production, exports, popular brands, and the future prospects of the tea industry.
Nerung Green Tea aims to introduce green tea to the Pakistani market. It will target young professionals and college students in major cities. The marketing plan outlines strategies to build brand awareness through social media promotions, student publications, and community events. Performance will be measured through surveys, focus groups, and assessing financial goals like break-even point.
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is thei...Rezbeen Nahar Richi
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is their customer?
This Presentation has case included insided it and also the answers are included.
India has traditionally been a tea-drinking nation, but coffee consumption is growing, especially among youth in urban areas. While India is one of the top coffee producers globally, domestic consumption is low at around 85 grams per capita annually compared to over 10 kilograms in other countries. However, the market is untapped and coffee chains are expanding rapidly. Major players like Cafe Coffee Day have over 1,000 outlets but face challenges from low prices, high real estate costs, and increasing competition from new entrants. Developing new strategies around customer experience and locations will be key to further growth in India's percolating coffee market.
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
This document provides a business plan for Starbucks to enter the Sri Lankan market. It begins with an overview of Starbucks globally and a PESTEL analysis of Sri Lanka. It then analyzes Starbucks' competitors and performs a SWOT and 5 forces analysis. The objectives are to open 50 outlets in 4 years and gain 75% market share. The target market is ages 18-40 in major cities. The marketing strategy discusses Ansoff matrix, segmentation, positioning, and the 7 P's. It outlines an action plan from 2013-2015 and concludes by stating Starbucks' mission in Sri Lanka.
Starbucks targets several key customer segments including women aged 18-40, young adults aged 18-30, baby boomers, and those interested in healthy options. 40% of customers account for 60% of Starbucks' revenue. Starbucks performs well compared to competitor Dunkin Donuts due to its focus on coffee quality, atmosphere, and customer intimacy. Starbucks uses various social media platforms and a loyalty program to implement one-to-one marketing. Customer data is collected and analyzed to make business decisions. The recommendation is to adjust the rewards program to increase customer retention and spending by awarding stars for every $10 spent and giving more promotions to higher spending customers.
Hindustan Unilever (HUL) and ITC Ltd are two major players in India's FMCG sector. While HUL is a pure-play FMCG company with a wide portfolio of household and personal care brands, ITC has a larger reliance on its tobacco business. However, ITC is diversifying into non-tobacco FMCG segments like food and personal care. Both companies follow different strategies - HUL focuses on overall low costs and quality, while ITC leverages its large distribution network and rural procurement model. Their future growth will depend on new product launches and investments in brand building.
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
The document summarizes research conducted on Starbucks and its competitors. It outlines Starbucks' growth from 1971 to 2008 and issues it currently faces around declining profits. Focus groups and interviews were conducted to understand customer perceptions and priorities when purchasing coffee. Research identified potential over-saturation of locations and preference for competitors' lower prices and food offerings as problems for Starbucks.
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
Lipton was created in 1871 by Thomas Lipton and has grown to cover over 15% of the global tea market. Tea drinking is an important part of social and work culture in many places. Lipton enjoys high brand awareness in Pakistan as the market leader with over 70% market share. However, it faces threats from cheaper smuggled tea and rising costs. Lipton targets affluent consumers with messaging around high quality and sophistication.
This was an advertising campaign for Tazo bottled iced tea and the project was created my Sophomore year. Our target markets were 18- 26 and 27-34 year old women. Adobe Photoshop, Indesign, and Qualtrics were used for this project.
Romanesco Coffee plans to enter the Indian coffee market, which is currently dominated by Nescafe. They will target the South Indian market where coffee consumption is highest. The company will establish coffee factories and distribution centers in key cities. Coffee will be sold through distributors and retailers with margins of 8% and 5% respectively. In the first few years, Romanesco will focus on select cities and try to differentiate their coffee based on quality, taste and new flavors. Their goal is to gain market share from Nescafe by providing a quality alternative.
This document provides a marketing strategy and launch plan for a new instant coffee brand called Batsam in the United Arab Emirates. It includes an analysis of the UAE coffee market, outlining key facts about consumption trends. A SWOT analysis is presented, identifying strengths such as a revolutionary instant coffee cup concept and product differentiation. The marketing strategy covers the brand concept focusing on convenience, as well as distribution channels, proposed advertising messages, and pricing analysis. The launch plan outlines promotional activities from 2015-2016 including in-store displays, sampling events, and social media campaigns.
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
The document provides an overview of the history and marketing of tea. It discusses how tea was first discovered in China by Emperor Shennong in 2737 BCE. It was introduced to India by the British to compete with Chinese monopoly, and the first tea industry was launched in Assam. Today, India is the world's largest consumer and producer of tea. The document also summarizes tea production, exports, popular brands, and the future prospects of the tea industry.
Nerung Green Tea aims to introduce green tea to the Pakistani market. It will target young professionals and college students in major cities. The marketing plan outlines strategies to build brand awareness through social media promotions, student publications, and community events. Performance will be measured through surveys, focus groups, and assessing financial goals like break-even point.
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is thei...Rezbeen Nahar Richi
Market Segment and Consumer Behavior Case Study - Starbucks: Just Who is their customer?
This Presentation has case included insided it and also the answers are included.
India has traditionally been a tea-drinking nation, but coffee consumption is growing, especially among youth in urban areas. While India is one of the top coffee producers globally, domestic consumption is low at around 85 grams per capita annually compared to over 10 kilograms in other countries. However, the market is untapped and coffee chains are expanding rapidly. Major players like Cafe Coffee Day have over 1,000 outlets but face challenges from low prices, high real estate costs, and increasing competition from new entrants. Developing new strategies around customer experience and locations will be key to further growth in India's percolating coffee market.
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
This document provides a business plan for Starbucks to enter the Sri Lankan market. It begins with an overview of Starbucks globally and a PESTEL analysis of Sri Lanka. It then analyzes Starbucks' competitors and performs a SWOT and 5 forces analysis. The objectives are to open 50 outlets in 4 years and gain 75% market share. The target market is ages 18-40 in major cities. The marketing strategy discusses Ansoff matrix, segmentation, positioning, and the 7 P's. It outlines an action plan from 2013-2015 and concludes by stating Starbucks' mission in Sri Lanka.
Starbucks targets several key customer segments including women aged 18-40, young adults aged 18-30, baby boomers, and those interested in healthy options. 40% of customers account for 60% of Starbucks' revenue. Starbucks performs well compared to competitor Dunkin Donuts due to its focus on coffee quality, atmosphere, and customer intimacy. Starbucks uses various social media platforms and a loyalty program to implement one-to-one marketing. Customer data is collected and analyzed to make business decisions. The recommendation is to adjust the rewards program to increase customer retention and spending by awarding stars for every $10 spent and giving more promotions to higher spending customers.
Hindustan Unilever (HUL) and ITC Ltd are two major players in India's FMCG sector. While HUL is a pure-play FMCG company with a wide portfolio of household and personal care brands, ITC has a larger reliance on its tobacco business. However, ITC is diversifying into non-tobacco FMCG segments like food and personal care. Both companies follow different strategies - HUL focuses on overall low costs and quality, while ITC leverages its large distribution network and rural procurement model. Their future growth will depend on new product launches and investments in brand building.
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
The document summarizes research conducted on Starbucks and its competitors. It outlines Starbucks' growth from 1971 to 2008 and issues it currently faces around declining profits. Focus groups and interviews were conducted to understand customer perceptions and priorities when purchasing coffee. Research identified potential over-saturation of locations and preference for competitors' lower prices and food offerings as problems for Starbucks.
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
Lipton was created in 1871 by Thomas Lipton and has grown to cover over 15% of the global tea market. Tea drinking is an important part of social and work culture in many places. Lipton enjoys high brand awareness in Pakistan as the market leader with over 70% market share. However, it faces threats from cheaper smuggled tea and rising costs. Lipton targets affluent consumers with messaging around high quality and sophistication.
This was an advertising campaign for Tazo bottled iced tea and the project was created my Sophomore year. Our target markets were 18- 26 and 27-34 year old women. Adobe Photoshop, Indesign, and Qualtrics were used for this project.
Romanesco Coffee plans to enter the Indian coffee market, which is currently dominated by Nescafe. They will target the South Indian market where coffee consumption is highest. The company will establish coffee factories and distribution centers in key cities. Coffee will be sold through distributors and retailers with margins of 8% and 5% respectively. In the first few years, Romanesco will focus on select cities and try to differentiate their coffee based on quality, taste and new flavors. Their goal is to gain market share from Nescafe by providing a quality alternative.
Bestseller Analysis: Visualization Fiction (for PyData Boston 2013)Lynn Cherny
A version of my OpenVisConf talk "Bones of a Bestseller" that gives more detail on topic analysis plus adds python code. Blog post and ipynb code here: http://blogger.ghostweather.com/2013/08/pydata-boston-2013-more-on-fiction.html
The New Frontiers of Marketing Research & Marketing Theory Chicago AMA
This document summarizes a presentation about new frontiers in marketing research, including the use of neuroscience and virtual reality to better understand consumers' implicit memories and how they impact behavior. Some key points discussed are:
- Implicit memory exists below the conscious level and influences behavior in important ways.
- New technologies like eye tracking and reaction time tests can measure implicit associations.
- Virtual reality environments allow researchers to study how consumers perceive and react to brand experiences, packaging, pricing, and retail settings.
- Understanding implicit associations is important for developing brand love and strong emotional connections between consumers and brands.
This document discusses three types of e-marketing research:
1. Concept discovery research aims to identify and describe new concepts or phenomena enabled by technology advances like online auctions. Early auction research focused on discovering behaviors like herd bias and sniping.
2. Process explanation research seeks to provide insights into the psychological, social, and economic mechanisms underlying discovered concepts through questions of when and why.
3. Theory deepening research uses online environments to develop, elaborate on, and test general marketing and consumer behavior theories. While concept discovery and process explanation have been popular auction research areas, theory deepening offers potential long-term significance by advancing marketing knowledge.
The document discusses marketing theory and practice. It provides an overview of the fundamentals of marketing, including looking at business through the customer's eyes, segmentation, targeting, positioning, and the 4 P's of marketing. It also discusses tools for market research like online surveys and using social media. Additionally, it provides a real example of positioning a travel product for different customer segments.
Coffee originated in Ethiopia in the 800s AD when a goat herder discovered his goats became energetic after eating coffee berries. Coffee later spread to the Arabian Peninsula and became popular. It is now the second most traded commodity globally after oil. The key coffee producing countries are Brazil, Vietnam, Colombia, Indonesia, Ethiopia, and India. Coffee is grown, harvested, processed, roasted, ground, and brewed before consumption. Proper growing conditions, harvesting techniques, processing methods, and roasting impact the quality and flavor of the final coffee beverage.
A very basic introduction to the fundamentals of marketing from conversion, operations, function and purpose of marketing to marketing strategy and above the line/below the line
At the 117th Session of the International Coffee Council, the Head of Operations gave a presentation on the on the current coffee market outlook. Learn more at www.ico.org
This document provides a summary of a term paper on the coffee retail industry in India. It includes the following key points:
- An analysis of trends in the Indian coffee retail industry from 2012-2015, including market size and expected growth in specialty coffee shops.
- A Porter's Five Forces analysis of the industry which found challenges like high operational costs and competition for real estate.
- A competitive landscape analysis of major players in the industry like Café Coffee Day, Barista Lavazza Espresso Bar, and Costa Coffee.
- Details on consumer behavior and motivations for visiting coffee shops.
- A quantitative analysis including factor analysis and discriminant analysis of attributes for different coffee brands.
Social Media Marketing - Theory, Case Studies & ResultsOur Social Times
The document summarizes key concepts in social media marketing including theory, case studies, and new trends. It discusses inbound marketing, word-of-mouth marketing, and engagement marketing. A case study is presented on a company that offered coupons for social media follows and email subscribers, growing their likes, subscribers, and sales. New areas discussed include social media dashboards, location marketing, gamification, and social media monitoring. The document concludes by advising marketers to integrate social media into an affordable, measurable plan and other marketing activities.
This document discusses various concepts related to the demand for coffee. It notes that while coffee consumption is rising in consuming countries, coffee producing countries face lower prices and declining incomes. It then defines elasticity of demand and different types (elastic, inelastic, unitary). Price elasticity of demand for coffee is estimated between 0.25-0.5. Cross elasticities between coffee and tea in India are also provided. Income elasticity of demand for coffee in India is estimated to be 0.4, indicating demand increases moderately as incomes rise.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
This document summarizes information about Porsche, including its history and logo, current product lines such as the 911, Boxster, Cayenne, Cayman, and Panamera, as well as planned new products like the Macan SUV. It also compares Porsche models to competitors from BMW, Mercedes, Audi, Ferrari, and others. The document discusses Porsche's strengths around racing expertise, brand image, and quality, as well as weaknesses, opportunities, and threats. It analyzes how Porsche's strategy may change now that it is owned by Volkswagen.
Hero MotoCorp Ltd. is the largest manufacturer of two-wheelers worldwide, based in India. It was previously a joint venture between Hero Group and Honda that began in 1984. Hero MotoCorp produces motorcycles known for fuel efficiency and low cost that helped it grow rapidly. In 2011, Hero Group bought out Honda's stake, allowing Hero to export internationally for the first time. Hero MotoCorp maintains over 50% market share in India and continues to be the number one two-wheeler company by volume globally.
Porsche has traditionally positioned itself as an exclusive, high-performance sports car brand. However, several factors in recent years impacted Porsche's business performance, including the 2008 recession, increased costs, and stringent emission standards. In response, Porsche introduced new models like the Cayenne SUV and Panamera to broaden its appeal. It also formed a strategic alliance with Volkswagen to share technology and innovation. Porsche's marketing strategy shifted to target younger consumers and emphasize the practical aspects and fuel efficiency of its vehicles to better align with changing American consumer values. This led to increased sales success in the North American market. The recommendation proposes further targeting younger demographics, increasing product placement, and highlighting Porsche's fuel efficiency to
Learning cafe workplace trends forum linking learning to bottom line ver 0.5LearningCafe
The document discusses an upcoming webinar on linking learning to business results. It provides details on the date, time, login information, and participation guidelines for the webinar. It also outlines the webinar agenda which includes a panel discussion on measuring the impact of learning and calculating return on investment. The document shares examples of case studies on how organizations have linked learning initiatives to improved business performance.
The document provides information on conducting a SWOT analysis, including:
1. What a SWOT analysis is - an acronym that stands for strengths, weaknesses, opportunities, and threats, and is a tool used to evaluate those internal and external factors.
2. How to conduct a SWOT analysis - including analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
3. Tips for conducting an effective SWOT analysis such as being analytical, prioritizing factors, choosing the right participants, and using the outcomes in planning.
The café market in India is expected to grow threefold to Rs. 5,600 Crore by 2017. Over 1200 cafes have opened, including international brands like Starbucks and domestic brands like Café Coffee Day. A comparative analysis of CCD, Barista, Costa Coffee and Starbucks shows they differ in number of stores, locations, promotions, products, and pricing. The business overview proposes opening a coffee kiosk in Hinjewadi, Pune catering to people aged 22-35 by serving quality coffee and affordable Indian cuisine. The conclusion states that India's young population and growing coffee culture could make it a million-dollar industry since India produces coffee beans domestically.
Dining out these days is more casual than the earlier times where it was treated as a luxury or as a habit of the rich people. It’s very casual to eat outside more than once a month or most probably more than once a week.
Coffee culture is growing rapidly in India, traditionally a tea-drinking nation. Coffee chains like Cafe Coffee Day, Barista, and Mocha have introduced Indians to coffee and cafes. Mocha aims to differentiate itself by offering a full-service restaurant experience rather than just quick coffee. It sees two to three times more footfall than competitors daily in its larger outlets. The coffee market is nearing saturation, and Mocha expects global players like Costa Coffee to enter India and lead to industry consolidation around only two or three major brands.
Coffee shops are becoming increasingly popular in India, especially among youth, with over 1,500 cafes opening in the past decade. However, India's coffee consumption is much lower than other countries, at only 85 grams per capita compared to over 4 kilograms elsewhere. While India is a major coffee producer, much of the output is exported. Coffee Day is the leading cafe chain but faces challenges of high real estate and labor costs, as well as increasing competition. The report recommends Coffee Day improve its brand image, employee training, delivery process, and ambiance to better attract and retain customers. An internship at Coffee Day Global provided valuable insights into cafe and plantation management operations.
ccd findings study by prof.pradeeppatil jkhims nittepradeep patil
Coffee shops are becoming increasingly popular in India, especially among youth, with over 1,500 cafes opening in the past decade. However, India's coffee consumption is much lower than other countries, at only 85 grams per capita compared to over 4 kilograms elsewhere. There is significant potential for growth in the Indian coffee market. Coffee Day is a large coffee chain in India but needs to improve its brand image and customer service. Based on an analysis of Coffee Day's strengths and weaknesses, recommendations are provided to enhance its offerings and operations. An internship at Coffee Day Global provided valuable practical learning about managing and growing a large organization.
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Coffee Retail In India - 3C Analysis
1. 1 | P a g e
Coffee Retail
3C Analysis
Category | Customer | Competitor
Nikhil Saraf 20130120124
Nitya Ravi 20130120126
Pooja Shirali 20130120130
Prem Thomas 20130120132
Saarini Bagga 20130120139
Surabhi Anand 20130120152
2. 2 | P a g e
Category Analysis
Current Industry and Consumer Trends
Burgeoning retail chains becoming one stop shops for consumers
Standalone consumer foodservice grew rapidly during the review period, but
the growth witnessed a slowdown in 2011.
In contrast, leisure locations started to compete aggressively with standalone
restaurants during the last few years of the review period.
Standalone outlets continued to have the largest share in terms of value.
Cafés/bars and lounge formats in particular, continued to be popular at
standalone locations, however, and are expanding their operations in shopping
centres.
Growing number of double-income households and consumers ready to try out
different food, foodservice is likely to generate huge revenues over the forecast
period.
Foodservice players will continue expanding their operations in Tier II and
Tier III cities
Leisure and retail in particular are likely to experience the strongest growth over
the forecast period. Leisure is likely to grow at a constant value CAGR of over 8%
compared to retail's constant value CAGR of 6%.
Consumer Food Services
Cafes/Bars
Specialised
Coffee
Retail
3. 3 | P a g e
Prospects
Cafes: Standalone largest location with 1.7 million outlets 2011
Leisure experiences strongest growth in new outlets, reaches 15,969 outlets in
2011
With retail experiencing huge growth, the number of foodservice outlets increases
tremendously in hypermarkets which emerge as the new hang out zones over the
review period
Leisure is likely to grow at a constant value CAGR of 8% over the forecast period,
to reach Rs126.0 billion by 2016.
Coffee volume sales growth for 2013 = +8.1%;
compound annual growth rate (CAGR) to 2017 = +9.1%
Category data
Consumer Foodservice Sales by Location: Units/Outlets 2006-2011
(India, ‘000 outlets)
2006 2007 2008 2009 2010
2011
Consumer Foodservice
Through Standalone 1,244.7 1,340.8 1,428.2 1,523.7 1,608.8
1,672.1
Consumer Foodservice
Through Leisure 7.7 11.3 12.5 13.1 14.5
16.0
Consumer Foodservice
Through Retail 45.5 56.5 76.2 87.8 99.9
108.0
4. 4 | P a g e
Consumer Foodservice Sales through Standalone: Units/Outlets 2006-2011
(India, ‘000 outlets)
2006 2007 2008 2009 2010
2011
100% Home Delivery 0.2 0.2 0.2 0.2 0.2 0.2
Through Standalone
Cafés/Bars Through 41.0 42.6 43.6 44.3 45.2
45.7
Standalone
Fast Food Through 44.5 49.2 52.9 55.2 58.9
61.9
Standalone
Full-Service 415.7 443.5 470.9 487.4 505.0
522.6
Restaurants Through
Standalone
Self-Service Cafeterias 0.4 0.4 0.3 0.3 0.3 0.3
Through Standalone
Street Stalls/Kiosks 742.9 804.9 860.2 936.2 999.2
1,041.4
Through Standalone
Consumer Foodservice 1,244.7 1,340.8 1,428.2 1,523.7 1,608.8
1,672.1
Through Standalone
Foodservice % Units/Outlet in India for the years 2011 and 2016
5. 5 | P a g e
Category retail trends
Specialist coffee shops continues to grow at the fastest rate of nearly 25% in
current value terms in 2011
Cafés/bars is likely to grow at a constant value CAGR of 3% to reach Rs725.6
billion by 2016
Specialist coffee shops continued to grow at the fastest rate of nearly 25% in
current value terms in 2011. The faster growth was supported by young consumers
and professionals who continued to prefer specialist coffee shops for informal
meetings.
Coffee shops continued to have drinks as their major offering, accounting for
nearly 60% of the value sales in 2011. However, most of the coffee shops started to
expand their food offering to attract consumers to their outlets
Most of the cafés continued to have a stronger focus on coffee than tea in 2011.
Cafés and specialist coffee shops continued to enjoy huge popularity in urban areas
such as Delhi and Bangalore. In 2011, juice cafés started to attract consumers,
however, they grew at a slow rate.
Cafés and specialist coffee shops continued to attract a wide consumer group,
including youngsters and professionals. However, specialist coffee shops continued
to remain more popular amongst older consumers and professionals. In contrast,
bars enjoyed huge popularity amongst youngsters, including college students.
6. 6 | P a g e
Independent cafes accounted for nearly 96% of the total value sales of cafés/bars
in 2011. Independent cafés continued to enjoy huge popularity amongst older
consumers who prefer to have evening and morning hot beverages in traditional
independent cafés,
Consumers continued to spend a long time in cafés, hanging out with friends and
socialising.
With such a preference, eat-in continued to dominate café sales while takeaway
accounted for a miniscule value share in 2011
Category prospects
Cafés/bars value sales are likely to taper down compared to the review period. However,
the growth in the number of outlets is likely to be in line with the review period mainly due
to expansion of outlets in semi-urban and Tier II cities
Increasing real estate rentals, overheads and food price inflation are likely to threaten the
profitability of café operators during the forecast period. Such an increase in costs is
expected to force café operators to pass on the costs to consumers who might choose to cut
side orders.
Specialist coffee shops and café bars are among the biggest categories in India.
Longer summer duration and global warming will the shift focus towards lower
regional and local penetration centric markets such as smoothie bars, hampering
short-to-medium term transaction volumes. Discounted freebies along with India's
café segment shift towards price sensitivity will be core challenges for chained and
independent café operators on a medium term basis.
Chained specialist coffee shops are expected to grow at an increasing rate as coffee
shops are becoming a popular spot for increasingly affluent young adults to
socialise.
Specialist coffee shops are likely to get a further boost with Starbucks planning to
enter the Indian market in 2013Between 1981 and 1999, coffee consumption grew
by only 8%. However, recently the trend has changed. Increased urbanization,
especially among the young.
Demand increase for high-quality specialty coffees, often found in popular
Western-style coffee shops throughout the country.
In 2013, we forecast coffee consumption to rise by 4.5% y-o-y. To 2017, we
expect impressive 25.0% growth, as the increase in young, city-dwelling
consumers drives the spread of coffee shops and the production of instant coffee.
The opening of US coffee retailer Starbucks' first store in India in 2012 is a sign
of the attractive long-term outlook for the sector based on the low levels of market
saturation and continued industry dynamism.
Attractive Opportunities: Lower levels of market saturation and continued
industry dynamism. A large contribution to this growth is likely to come from
specialist coffee chains and instant coffee sales.
7. 7 | P a g e
Risks To Outlook: From a retail point of view, the main risks to the expansion of
the coffee market are the stiff competition for space in city centers, high real
estate costs, difficulties in managing the supply chain (especially regarding the
provision of other perishable materials) and the difficulties in maintaining a
standard quality for products.
Affiliated industries: The Indian tea sector is fairly mature, given the presence of
major tea manufacturers such as Tata Tea and Apeejay. Between 2013 and 2017.
The outlook for the Indian coffee sector is much more attractive as a result of
lower levels of market saturation and continued industry dynamism. BMI is
forecasting a CAGR of 9.1% to 2017, in volume terms, as the country's rapidly
expanding middle class embraces café culture.
Source: India Agribusiness Report - Coffee Outlook - Q4 2013
Publication: BMI - Industry Forecast Scenario
Provider: Business Monitor International (BMI)
Retail Potential
Compelling Retail Potential
India - Coffee Production & Consumption ('000 60kg bags) &
Sales (US$mn)
8. 8 | P a g e
India Food & Drink Report - Drink - Q4 2013
Publication: BMI - Industry Forecast Scenario
Provider: Business Monitor International (BMI)
Customer Analysis
India is primarily known as a tea drinking nation. Initially, it was popular for its
medicinal value in Ayurvedic treatments. The 200 year old British rule has resulted in the
emergence of tea as a favourite drink among Indians. Coffee was also prevalent, but
Hot Drinks Value/Volume Sales - Historical & Forecasts, 2010-2017
2010 2011 2012 2013f 2014f 2015f 2016f 2017f
e/f = BMI estimate/forecast. Source: Central Statistical Organisation, Company information, BMI
Coffee sales
(tonnes)
99,526.
5
109,252
.0
117,562.2 127,068.5 138,548.7 151,102.7 164,832.2 179,848.3
Coffee sales
(INRmn)
31,212.
7
37,145.
7
43,198.6 49,960.1 57,606.0 65,967.1 75,559.0 86,564.5
Coffee sales
(US$mn)
682.6 795.8 807.4 960.8 1,129.5 1,346.3 1,574.1 1,803.4
Tea sales
(tonnes)
925,011
.0
993,200
.0
1,044,255
.6
1,100,859
.3
1,166,322
.7
1,236,865
.3
1,312,937
.4
1,395,031.3
Tea sales
(INRmn)
313,131
.5
364,504
.4
414,186.0 467,201.4 523,445.5 582,860.3 649,643.9 724,777.3
Tea sales
(US$mn)
6,848.3 7,809.1 7,741.8 8,984.6 10,263.6 11,895.1 13,534.2 15,099.5
9. 9 | P a g e
mainly in the Southern part of India. The traditional brew called “filter coffee” which is a
mixture of sweet milky coffee from dark roasted beans and chicory. With the
liberalisation of the economy and increasing exposure to Western culture has led to the
rise of a ‘café culture’.
Coffee has now turned into a routine and a lifestyle commodity. It has become not only
about drinking coffee but also about creating an ambience and experience. Coffee bars
and cafes have started focusing on coffee as an experience, a place to meet and catch up
with friends. Cafes have started introducing concepts such as book readings, board
games, gaming, free internet and other such activities.
Nowadays people are very much aware of their coffee and expect a coffee experience.
Customer Segments
Who are the coffee drinkers?
“The Young and restless”- The main focus target group between the ages of 16-
24. Always ready to try out new experiences. But they have lesser cash to spend
and need not be loyal to a particular coffee shop. They usually hang out at the
coffee shops as a group .There are the romantic couples too looking for a private
space and have a good time.
“Young hi-fliers”- Newly employed youngsters celebrating their individuality
and independence courtesy thanks to their income. They are looking to define
their individuality. They also have get-together with their friends as it is a
convenient location and offers good facilities. They are looking for a place to
unwind from their hectic schedules .They may not give importance to the coffee
but value the experience.
“Business Travellers”- The people in this segment is always on the run and at
times need a perfect environment to unwind. They are serious about their coffee
and the environment in which they have. Sometimes quick meetings can be done
in a coffee shop.
“The artists, Culturists & Intellectuals”- This segment is highly talented people
across a variety of fields. The coffee shop is a meeting place where they exchange,
argue and create. They spend hours at the coffee shop. They are very serious about
their coffee and experience.
10. 10 | P a g e
“The Tourist”- This segment involves local as well as international tourists who
want to take a break from their busy itinerary just to relax and observe the people
around while sipping on their favourite blend of coffee. They relish a comfortable
environment that provides them the best coffee and ambience.
Overall, the typical coffee consumer can be personified as a young educated individual
who are working in well off jobs. They like to spend their money on the good things in
life and are very particular about what they pay for. They are part of a globalised world
and demand the best of everything, be it their clothes, gadgets or services. Similarly, they
are looking for a world class coffee service at a comfortable ambience.
India’s domestic coffee consumption is set to record a modest growth rate of 9% at 1.2
million bags (72,000 tonnes) during the year 2013-14 compared to 1.1 million bags
(66,000 tonnes) last year.
An exhaustive survey conducted on coffee consumption trends resulted in the following.
This was done by selecting a sample of consumers representing different gender, age,
education, occupation and family income categories.
Gender composition
11. 11 | P a g e
Out of the individuals surveyed, there was an almost equal representation of both the
genders.
Age Composition
Out of the total no of respondents, 18-25 years age group constituted 40% of the total sample.
Educational qualification
12. 12 | P a g e
Graduates followed by professionals and postgraduates constituted the maximum no of coffee
drinkers.
Occupational status
Professionals, students and businessmen constituted the majority.
Family Income
13. 13 | P a g e
Income group of up to Rs.5 lakh constituted 68% of families who consume coffee.
Frequency of Consumption of Coffee
66% of the consumers responded that they have less than 2 cups of coffee a day.
Consumption by Gender
14. 14 | P a g e
The survey revealed different consumption patterns for men and women. Women
consumed less than 2 cups of coffee than men.
Consumption amongst age groups
The consumption of coffee was found to vary among different age groups. The largest
consumers were found to be in the age group of 18-25 years and their consumption varied
from less than 2 cups to 4 cups a day.
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Consumption among different educational group
The consumption of coffee also varied between different educational groups. Most of
them consumed less than 2 cups of coffee in a single day. More consumers drank 2-4
cups of coffee.
Consumption among different occupations
16. 16 | P a g e
The occupations were categorized as shown in the graph. It suggested that consumption
of coffee was the highest among those who worked in private jobs, students and
professionals.
Customer selection criterions
Price
Quality
Flavour
Experience (Ambience,location,service)
Comfort
There are some other interesting trends to be noted regarding the consumers of coffee
retail chains.
The café trend has started to gain huge popularity even in Tier II cities such as
Ghaziabad and Hubli, where young consumers were the dominant consumers.
Consumers continued to spend a long time in cafés, hanging out with friends and
socializing. With such a preference, eat-in continued to dominate café sales while
17. 17 | P a g e
takeaway accounted for a miniscule value share in 2011.
Consumers continued to spend most on beverages, including shakes, and food
remained a side order in 2011. However, companies such as CCD introduced new
menus with affordable dessert options to attract consumers to spend more on food.
Additionally, café operators also started to expand their beverage menus to
include cold beverages to attract consumers willing to try out new flavors and
drinks in 2011.
Independent cafés continued to enjoy huge popularity amongst older consumers
who prefer to have evening and morning hot beverages in traditional independent
cafés, such as Indian Coffee House and Airlines. However, independent cafés
continued to lose share to chained cafés, which witnessed strong growth in 2011.
Competitor Analysis
Global Brand Owner Shares of Chained Cafés/Bars 2007-2011
% value
Company
2007 2008 2009 2010 2011
Amalgamated
Bean Coffee
Trading Co
Ltd
29.1 34.7 36.1 37.1 38.0
Lavazza Spa,
Luigi
10.5 11.3 13.0 13.2 14.1
Whitbread
Plc
2.2 2.7 2.2 3.3 3.1
Others 58.3 51.3 48.5 46.6 45
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade
sources
18. 18 | P a g e
Brand Shares of Chained Cafés/Bars 2008-2011
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Market size of Cafes/bars in India
% value
Brand
Global Brand Owner 2008 2009 2010 2011
Café Coffee
Day
Amalgamated Bean Coffee
Trading Co Ltd
30.2 31.2 32.4 32.6
Barista
Coffee Co
Lavazza Spa, Luigi 11.3 13 13.2 14.1
Costa Coffee Whitbread Plc 2.7 2.2 3.3 3.1
Others 55.8 53.4 51.4 50.4
Total 100 100 100 100
19. 19 | P a g e
Competitor analysis
Competitor Positioning Mission Offerings
Café Coffee
Day
India's favourite coffee
shop where the young
at heart unwind.
To be the best Cafe
chain by offering a
world class coffee
experience at affordable
prices.
Beverages, Food, Other
services like outdoor
catering, online retail
merchandise store
Starbucks We’re a
neighbourhood
gathering place, a part
of the daily routine –
and we couldn’t be
happier about it.
To inspire and nurture
the human spirit – one
person, one cup and one
neighbourhood at a
time.
Coffee, Handcrafted
Beverages,
Merchandise,
Fresh Food
Barista Lavazza The place ‘where the
world meets’.
To passionately deliver
the highest levels of
experiential services.
Beverages, Espresso
Bar, Food and
Merchandise, Health
zone
Costa Costa baristas really
know their beans.
With technical skill,
personality and
passion for coffee,
they have all the right
ingredients to make a
perfect cup, time after
time
To save the world from
mediocre coffee.
Coffee, Food
Competitors Profiling
Café Coffee Day
Amalgamated Bean Coffee Trading Co Ltd leads value sales, with a share of 1.1% in 2011
Café Coffee Day announced plans to redo its food menu to include low priced desserts
and sandwiches in its food menu in 2012.
Amalgamated Bean Coffee Trading Co witnessed the fastest growth, mainly due to rapid
expansion in the number of Café Coffee Day outlets in 2011. Furthermore, Café Coffee
Day carried out aggressive marketing and promotional campaigns in universities and
colleges in 2011.
20. 20 | P a g e
In May 2012, Coffee Café Day launched a radio promotional campaign with the strap
line, “Food so delicious that you won't open your mouth for anything else”, promoting
its refreshed menu across urban cities including Delhi, Bangalore and Mumbai.
Café Coffee Day introduced three menus- Small Eat, Big Eat, and Sweet Treats- to
expand its dessert and food offerings in 2011
The home grown Cafe Coffee Day, with around 1,200 stores (at the end of FY13) makes
Rs 38-40 lakh from each of its outlets yearly
Starbucks
Starbucks will be positioning itself at the premium end of the Indian coffee market
Starbucks sold coffee, snacks and merchandise worth Rs 14.6 crore in the first financial
year of its operations in India ending March, averaging almost Rs 1.5 crore per outlet
from its 11 doors in just five months since opening its first outlet in Mumbai last
October.
Stores in India don't fit the global design template — each store has been designed
differently, with "local" touches incorporated. For example, the store in New Delhi's
Connaught Place has ropes and chatai on the walls and henna patterns on the floor, with
pictures of Indian spices on its walls. The store in Select Citywalk mall has locally-crafted
wood panelling, while the Pune store incorporates localised railings and a rich display of
antiques and copper.
Prices at Starbucks are in line with the premium store strategy: the chief executive of the
rival coffee chain quoted has noted that Starbucks has increased prices for its food and
beverages by as much as 20% in three months.
Barista Lavazza
Barista Lavazza launched three dessert variants in 2011 to expand its snack menu
Barista launched an outdoor advertising campaign in South India during 2011.
Barista Lavazza introduced Spicy creamy chicken IN 2011
Costa Coffee
Whitbread Plc’s flagship brand Costa Coffee witnessed strong regional and national
growth across India’s chained cafés category in 2011.
The company enjoyed a value share of 5% of chained specialist coffee shops in 2011.
Costa Coffee focuses on business professionals (i.e. expatriates) and affluent households
in cosmopolitan cities such as Bangalore and Delhi.
The company continued to expand margins and penetration through aggressive
promotional campaigns in food courts, particularly eating joints near enterprises such as