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Men's Grooming Products: A Global Analysis
November 1, 2009
Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc.,
constitute one of those markets that now outpace the overall beauty/grooming retail
markets in many countries of the world, despite economic recession. Valued at $19.7
billion worldwide in 2009, male-specific grooming products will mushroom to $28.0
billion by 2014. And one must not forget that men also use grooming products that are
non-male-specific - which raises the total value of male consumption to a colossal $61.3
billion in 2009, with $84.9 billion expected within five years. From either perspective,
more is being spent on men’s grooming, thanks to the ongoing rise of middle-class
sectors; the enhanced connectivity of even the poorest corners of the world, via the
Internet; marketers’ more sophisticated appeals to men; and the universality of prestige
and natural food/HBC channels, across hundreds of international borders… The
potential is staggering - executives who consult this new Packaged Facts report will
discover the best way for their companies to tap unmined men’s grooming dollars in the
United States and Canada, BRIC (Brazil, Russia, India, and China) France, Germany,
Italy, Japan, Spain, and other countries and regions. As usual, Packaged Facts’ in-
depth analysis is backed up by historical and future sales figures; by Experian Simmons
demographic data; and by a clear format that makes the report a true “ready reference.”
Also included are detailed competitive profiles of Beiersdorf/Nivea, Colomer/American
Crew, Johnson & Johnson/Neutrogena, Kao/Biore, P & G/Gillette, and several others.
There has never been a better time to enter the men’s grooming market in multiple
countries.
Report Methodology
Men’s Grooming Products: A Global Analysis is based on information gathered from
primary, secondary, and syndicated sources. Primary research involves on-site study of
how such products are sold through retail stores, as well as through direct means - the
Internet, for example. Packaged Facts also consults with industry executives based
around the world. Secondary research involves the evaluation and comparison of data
from mountains of articles found in financial, marketing, and retail publications, as well

2. as on corresponding types of websites. Company literature, government agencies, and
other sources also provide valuable secondary data.
Stats on market revenues and growth trends derive from all available data, whether
quantitative or qualitative, on the men’s grooming marketplace; that is to say, a broad
range of societal and economic trends are factored in, to help shape the most accurate
possible view of sales progress. Information about many international product
introductions is provided by Product Launch Analytics, a service of Datamonitor. As
noted above, extensive demographic data is provided by Experian Simmons.
The Bottom Line: What Your Company Really Gets...
With Men’s Grooming Products: A Global Analysis, you and your team will gain a
comprehensive overview of the ins and outs of selling such products all over Planet
Earth. Most importantly, the report anchors men’s grooming in the broader HBC and
societal contexts, as well as in the rapidly transforming retail scene. Such valuable
qualitative perspective is supported by hard data presented in well-organized tables and
charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in beauty or grooming products, this
report is bound to freshen and strengthen your marketing plan. If your company is newly
targeting the men’s grooming product consumer, then this report is a great intro to the
international marketplace, and thus a launching pad for a successful venture.
Table of Contents
Chapter 1: Executive Summary
Market Definition
Men’s Grooming Sales Data Provided in Two Modes
Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
Sales of Male-Specific Grooming Products at $19.7 Billion
Men’s Grooming Demand Withstands Recession Fairly Well
Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Global Men’s Grooming Market to Boost to $84.9 Billion by 2014
Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, by Country, 2009-2014 (In Billions)

3. Male-Specific Products to Climb to $28.0 Billion
Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming
Products, by Country, 2009-2014 (In Billions)
No Surprise - Shaving Items Dominate
Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, by Product Category, 2004-2009 (In Billions)
U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed
by Men
Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed by
Men, by Country, 2004-2009 (In Billions)
Men Hold Up Over Half the Sky
Table 1-6: World Population, by Age and Gender, 2009
Billions of Men Striving to Be Middle-Class
The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
Convenience and Functionality
Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand
Sex
Willingness to Spend on Branded Products
Universal Positionings
Use of the Wife’s/Girlfriend’s Beauty Products
Natural/Organic/Green/Fair Trade Concerns
Targeting Men of Developing Countries: The Plusses
Technology - Internet, Mobile, Tagging - Empowers Third World
Machismo Eroded by Connectivity
Individuals and Families vs. Clans and Tribes
Third World’s Doctors Drive Taxis in New York
Natural HBC Market Poised for International Expansion
Key Mergers and Acquisitions
P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World

4. China’s Men Are Largest of World’s Top 10 Grooming Markets
Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for
Men's Grooming Products, as of July 2009
Chapter 2: The Worldwide Men’s Grooming Market
Highlights
Introduction
Market Definition
Men’s Grooming Sales Data Provided in Two Modes
Glossary
ASEAN
Carbon Footprint
Cosmeceutical
Direct
Fair Trade
Green
Grooming Products
HBC
Market versus Category versus Segment
Mass Retail Channel(s)
NAFTA
Natural vs. Organic
Over the Counter (OTC)
Parapharmacies
Prestige and Pop Prestige
REACH
SKU
Specialty
Supermarket, Chain Drugstore, Mass Merchandiser

5. Sustainable (also, Renewable)
Methodology
Men’s Grooming Products
Five Categories
Bath Products
Deodorant
Haircare
Shampoo
Conditioner/Treatments
Styling Products
Haircolor
Other
Shaving Products
Shave Cream
Lotions/Balms
Disposable Razors/Shavers
Manual Razors/Shavers
Electric Razors/Shavers
Other
Skincare Products
Market Size and Growth
Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
Sales of Male-Specific Grooming Products at $19.7 Billion
Men’s Grooming Demand Withstands Recession Fairly Well
Table 2-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Male-Specific Products Account for a Third of Men’s Grooming Dollars
No Surprise - Shaving Items Dominate

6. Table 2-2: Share of Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, by Product Category, 2004-2009 (In Billions)
Mass Retail the Top Channel for Men’s Grooming Products
Table 2-3: Share of Worldwide Retail Dollar Sales of Men's Grooming Products,
by Retail Channel, 2009
U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed
by Men
Table 2-4: Worldwide Retail Dollar Sales of All Grooming Products Consumed by
Men, by Country, 2004-2009 (In Billions)
Same Four Countries Lead Sales of Male-Specific Grooming Products
Table 2-5: Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by
Country, 2004-2009 (In Billions)
Europe/U.K. Lead Sales by Region
Table 2-6: Share of Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, by Region, 2009
(In Billions)
Imports and Exports
Special Note on Foreign Trade Data
Wild Fluctuations from Year to Year Are Normal
Razor/Razor Blade Imports Climb to $368.2 Million in 2004-2008
Table 2-7: Value of U.S. Imports of Razors and Razor Blades, by Country
Exporting, 2004-2008, and January 2009 Through June 2009
Razor/Razor Blade Exports Push to $368.7 Million
Table 2-8: Value of U.S. Exports of Razors and Razor Blades, by Country
Importing, 2004-2008, and January Through June 2009
A Razor/Razor Blade Trade Surplus - Barely - in 2008
Table 2-9: Trade Balance for Value of U.S. Imports/Exports of Razors and Razor
Blades, by Country, 2004-2008, and January Through June 2009
Imports of Toiletries Valued at $580.0 Million in 2008
Table 2-10: Value of U.S. Imports of Personal Care Preparations (Excluding
Haircare and Skincare Products), by Country Exporting, 2004-2008, and January
Through June 2009

7. Exports of Toiletries Valued at $926.4 Million in 2008
Table 2-11: Value of U.S. Exports of Personal Care Preparations (Excluding
Haircare and Skincare Products), by Country Importing, 2004-2008, and January
Through June 2009
Toiletries Trade: Surpluses for U.S., Across the Board
Table 2-12: Trade Balance for Value of U.S. Imports/Exports of Personal Care
Preparations (Excluding Haircare and Skincare Products), by Country, 2004-
2008, and January Through June 2009
Factors in Future Growth
Analysis Focuses on Cash, Class, Culture, and Contexts
Men Hold Up Over Half the Sky
Table 2-13: World Population, by Age and Gender, 2009
World Economic Downturn of 2008 to Last Until…? Recovery to Start Where…?
Billions of Men Striving to Be Middle-Class
The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
Convenience and Functionality
Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand
Sex
Willingness to Spend on Branded Products
Universal Positionings
Use of the Wife’s/Girlfriend’s Beauty Products
Natural/Organic/Green/Fair Trade Concerns
What Comes After the Metrosexual? The übersexual! Retrosexual! Mr. Balance!
Mr. Balance in the Hip-Hop Sphere
Targeting Men of Developing Countries: The Plusses
Technology - Internet, Mobile, Tagging - Empowers Third World
Machismo Eroded by Connectivity
Individuals and Families vs. Clans and Tribes
Third World’s Doctors Drive Taxis in New York

8. Groups Favoring Use of Men’s Grooming Products Beyond the Basics
Natural HBC Market Poised for International Expansion
Products Pass Easily from One Premium HBC Channel to Another
Men’s Makeup Will Become a Viable Category
Skin Lighteners in Demand
Risk Factors
Projected Sales
Global Men’s Grooming Market to Boost to $84.9 Billion by 2014
Table 2-14: Projected Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, by Country, 2009-2014 (In Billions)
Male-Specific Products to Climb to $28.0 Billion
Table 2-15: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming
Products, by Country, 2009-2014 (In Billions)
Chapter 3: The Top Ten Men’s Grooming Markets
Highlights
The Global Overview
Every Country Holds Potential for Men’s Grooming Products
U.S. Rules Dollar Share of All Grooming Items Used by Men, With 23% in 2009
Table 3-1: Per-Country Share of Worldwide Retail Dollar Sales of All Grooming
Products Consumed by Men, 2004-2009 (In Billions)
U.S. Also Rules Male-Specific Arena, With a 28% Share
Table 3-2: Per-Country Share of Worldwide Retail Dollar Sales of Male-Specific
Grooming Products, 2004-2009 (In Billions)
Profiles of Top Men’s Grooming Countries Follow
No. 1: The United States
All Grooming Products Used by U.S. Men Valued at $14.1 Billion in 2009
U.S. Male-Specific Grooming Products Reach $5.6 Billion
Table 3-3: U.S. Retail Dollar Sales of All Grooming Products Consumed by Men,
and of Male-Specific Grooming Products, 2004-2009 (In Billions)
A Difficult Market for Men’s Grooming, U.S. Finally Opens Up

9. No. 2: Japan
Japanese Men’s Grooming Market Reaches $6.3 Billion in 2009
Male-Specific Brands Break $3.0 Billion Mark
Table 3-4: Japan's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Japanese Ingenuity, Feminization, Koizumi-ization Drive Sales
No. 3: France
All Grooming Items Used by French Men Valued at $4.6 Billion in 2009
French Male-Specific Grooming Market Reaches $1.6 Billion
Table 3-5: France's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
France at World’s Heart of Men’s Fashion, Skincare Industries
No. 4: Germany
All Grooming Products Used by German Men Valued at $4.5 Billion in 2009
German Male-Specific Grooming Market Reaches $1.5 Billion
Table 3-6: Germany's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Natural/Organic, Status Brands Drive Grooming Sales in Germany
No. 5: Brazil
Brazilian Men’s Grooming Market Reaches $4.4 Billion in 2009
Brazilian Male-Specific HBC in Push to $1.4 Billion
Table 3-7: Brazil's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Brazil the Style-Setter, and Prime Source of Exotic Ingredients
No. 5: China [rank sic]
Chinese Men’s Grooming Market Also Hits $4.4 Billion in 2009
Male-Specific Products Approach $1.0 Billion Mark
Table 3-8: China's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

10. China’s Westernization, Respect for Upscale HBC
No. 6: The United Kingdom
Grooming Products Used by Brits Valued at $4.3 Billion in 2009
British Male-Specific Grooming Market Reaches $1.5 Billion in 2009
Table 3-9: The United Kingdom's Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
Plenty of Room for British Men to Experiment with New HBC
No. 7: Italy
Italian Men’s Grooming Market Reaches $3.6 Billion in 2009
Italian Male-Specific HBC in Climb to $1.0 Billion
Table 3-10: Italy's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Growth Slows in Italy, But (Green) Potential Still Big
No. 8: Spain
Spanish Men’s Grooming Market Touches $3.1 Billion in 2009
Spain’s Male-Specific HBC Business Expands to $700 Million
Table 3-11: Spain's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Spain Breaks Macho Mold
No. 9: Russia
Russian Men’s Grooming Market Reaches $2.9 Billion in 2009
Male-Specific HBC Grows to $645 Million
Table 3-12: Russia's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Rising Incomes, Luxe and Green Trends, Drive Men’s Grooming
No. 10: India
Indian Men’s Grooming Market Reaches $2.0 Billion in 2009
Male-Specific Grooming Items Reach $820 Million

11. Table 3-13: India's Retail Dollar Sales of All Grooming Products Consumed by
Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
India a Youthful Nation, With Rising Middle Class
The Rest of the World (ROW)
Men’s Grooming Sales in ROW Climb to $7.1 Billion in 2009
Male-Specific Grooming in ROW Reaches $976.0 Million
Table 3-14: Rest of World's (ROW's) Retail Dollar Sales of All Grooming
Products Consumed by Men, and of Male-Specific Grooming Products, 2004-
2009 (In Billions)
ROW Hot Spots
Chapter 4: Insights and Opportunities
Highlights
Insights and Opportunities
How the Men’s Grooming Market Will Keep Rocking During Recession
Economic Power Already Shifting to Developing Countries
Recognize the Modernity of BRIC and Other Developing Nations
How to Impress a Male Consumer - Finally, We Know
Convenience/Multifunctionality
Broad Humor and Raunchy Sex
Culture-Specific Products and Packs
A Global Demand for Natural/Organic HBC
Pass the Manscara, Joe! Makeup for Men Is Here
Male-Specific Haircare Products Will Be Next Big Trend
Chapter 5: The Marketers
Highlights
The Marketers
Most Men’s Grooming Players Specialize in HBC
…But Diversified Marketers Dominate Rankings
Direct Sellers

12. Key Mergers and Acquisitions
Table of Marketers and Brands
Table 5-1: Selected Marketers of Men's Grooming Products, and Their
Representative Brands, 2009
The Competitive Situation
News Flash! Predatory West and Patiently Suffering Developing World to Trade
Positions!
P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
Six Competitive Profiles Follow…
Competitive Profile: Avon Products, Inc
Net Sales Leap to $10.7 Billion in 2008
Latin America Loves Avon
Table 5-2: Share of Avon Products, Inc.'s Net Sales and Net Income, by Region,
2008
Outlook for 2009 Depends on Avon’s Holiday Season
Knocking on Doors Around the World: We Sell Grooming Aids — Plus Jobs!
Oh, Boy, It’s Fred, the Avon Man!
Competitive Profile: Beiersdorf AG
Sales at Record €6 Billion in 2008
Europe is Beiersdorf’s Stronghold
Outlook for 2009 Is Mixed
Blue-Chip Nivea the World’s Best-Selling Men’s Skincare Brand
Other Beiersdorf Brands Bolster Cachet of Nivea for Men
New Factory in Shanghai to Make Nivea Mightier in Far East
Competitive Profile: Kao Corporation
Net Sales of $13 Billion in Fiscal 2009
Kao Strongest at Home
Kao Upscales Beauty/Grooming Business, Aims to Conquer Asia, Then World

13. Other Kao Products
Competitive Profile: Lion Corporation
Net Sales of ¥338.2 Billion in 2008
Lion Most Active in Eight Countries, All in Far East
In Outlook for 2009, Lion Struggles
Manufacturer/Marketer Emphasizes Asia, Partners With Western Firms
Other Lion Consumer Brands
Competitive Profile: The Procter & Gamble Company
Net Sales Slip to $79.0 Billion in Fiscal 2009
Almost a Third of Sales Transacted in Developing Countries
P&G Has Planet’s Most Powerful Brand Portfolio
The King of Mass Takes Men’s Grooming into Prestige
The Art of Shaving and Zirh Added to Prestige Roster
Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
Competitive Profile: Unilever
Turnover of €40.5 Billion in 2008
Asia, Africa, Eastern Europe Jointly Account for Largest Share of Sales
Outlook for 2009: Turnover Stable in First Half…
A Value-Oriented Marketer With 13 Mega-Brands
Unilever’s Strengths in Men’s HBC: Axe Body Spray, Rexona Deodorant…
Uni and TIGI
Unilever Buys Some Sara Lee Personal Care Brands
Chapter 6: Global Product Trends
Special Note: Intros of Men’s Grooming Preparations Overlap Intros of Men’s
Shaving Products
Why Total Counts Vary by Breakout
SKUs versus Reports
U.S., U.K., Canada Lead Intros of Men’s Grooming Preps

14. Table 6-1: Numbers of New Men's Grooming Preparations SKUs, by Country,
September 6, 2007-September 6, 2009
P&G, Beiersdorf Are Most Prolific Introducers of Preps
Table 6-2: Numbers of New Men's Grooming Preparations SKUs, Worldwide by
Company, September 6, 2007-September 6, 2009
“Men,” “Upscale,” “Natural” Are Most Common Tags on Preps’ Labels
Table 6-3: Numbers of New Men's Grooming Preparations Reports, Worldwide
by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009
Shaving Product Intros: U.S., Canada, Brazil Are Top Trio
Table 6-4: Numbers of New Men's Shaving Product SKUs, by Country,
September 6, 2007-September 6, 2009
P&G, Beiersdorf Biggest Introducers of Shaving Products, Too
Table 6-5: Numbers of New Men's Shaving Product SKUs, Worldwide by
Company, September 6, 2007-September 6, 2009
On Shaving Products, Too, Most Common Tags Are “Men,” “Upscale,” “Natural”
Table 6-6: Numbers of New Men's Shaving Product Reports, Worldwide by
Product Claims/Tags on Labels, September 6, 2007-September 6, 2009
Many New Products Are Fast-Acting, Convenient, Multifunctional
Media Old and New
The Alternatives and the Viral
Global Ad Expenditure in Decline in 2009
Updating Traditional Media
Men’s Grooming Ads, Websites Use Crude Humor or Muscles-of-Steel Approach
The Spirit of Hai Karate Returns: We Can’t Fight Off All These Babes!
The Charming Man of Chocolate
“We All Have Doubts
Chapter 7: Distribution and Retail
Highlights
Distribution
U.S. Product Paths: Classic Four-Step, DSD, Rack-Jobbing, “Direct”

15. Marketers Must Take Proactive Role in Meeting EU’s REACH Requirements
In India, Foreign Retail Chains Must Convert to Wholesale
Philips Fine-Tunes Out-of-Pack Display
Retail Focuses and Retailer Profiles Follow
Retail Focus: Spas, Salons, and Shave Emporiums
Men’s Grooming Products Have Increased Sell-Through in Service Channels
Old Customs, New Customs Shape Retail/Service Outlets
Developments in Selected Countries
China
Japan
Russia
South Korea
The United Kingdom
The United States
Retail Focus: Mercury Group/TSUM
TSUM Has Sales of RUB9.8 Billion in 2008
Mercury a Luxe Goods Retailer, TSUM Its State-Owned Showpiece
TSUM Features Department Called Only for Men
Retailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora
Revenue Climbed to €17.2 Billion in 2008
…But LVMH’s Resilience Gives Way to Struggle by Mid-2009
Gloomy Prospects for Luxe Goods, But Sephora’s Strong Worldwide
Sephora Steering HBC Industry to Focus on Men’s Grooming
Other LVMH Brands
Chapter 8: The Consumer
Highlights
About Men and Their Grooming Habits

16. China’s Men Are Largest of World’s Top 10 Grooming Markets
Table 8-1: Numbers of All Males (Men and Boys) in Top 11 National Markets for
Men's Grooming Products, as of July 2009
Men of Spain, South Africa, Brazil Tend to Be Vainest
Men More Optimistic Than Women About U.S. Economy
U.S. Men Likelier Than Women to Buy Brands, Instead of Private Label
German Men Say They Buy Their Own HBC
BRIC Men Are the Most Aware of New Personal Care Products
Typical Grooming Regimens
Face Wash, Hairdressings World’s Most Popular Grooming Products
Deodorant Use: Men of Spain, South Africa, Brazil Have Highest Incidences
Goatees - Really?! - Are U.S. Men’s Favorite Facial Hair Style
U.S. Men Take on More of Household Shopping
The U.S. Men’s Grooming Product Consumer
About Simmons Data
…And How to Use Them
The Survey’s Overall Gauge
Marketing Regions Defined
Northeast
East Central
West Central
Southeast
Southwest
Pacific
Table 8-2: Projections of Numbers of U.S. Adult Males, by Demographic Factor,
2009 (In Thousands)
Hispanics May Be of Any Race

17. Table 8-3: Projection of U.S. Population, by Race and Gender, 2008-2020 (In
Thousands)
The U.S. Male Consumer of Bath Products
Over 67.0 Million Men Use Body Wash
Youth, Affluence Are Skews in Body Wash Use
Table 8-4: Demographic Characteristics Most Favoring Use of Body Wash by
Men, 2009 (Male Adults in Thousands)
Dove, Bath & Body Works Body Washes Most Popular with Men
Table 8-5: Men's Use of Body Wash, by Brand, 2009 (Male Adults in Thousands)
The U.S. Male Consumer of Deodorant
More Than 97.1 Million Men Use Deodorant
Only Office Workers Stand Out in Deodorant Use
Table 8-6: Demographic Characteristics Most Favoring Use of Deodorant by
Men, 2009 (Male Adults in Thousands)
Old Spice, Speed Stick, Right Guard, Degree Deodorants Most Used by Men
Table 8-7: Men's Use of Deodorant, by Brand, 2009 (In Thousands of Adults;
Recent 12 months)
The U.S. Male Consumer of Haircare Products
About 97.4 Million Men Use Shampoo; 31.0 Million Use Conditioner
Asian Race Only Pronounced Factor in Men’s Shampoo Use
Youth, Low Income Characterize Men Who Use Conditioner
Table 8-8: Demographic Characteristics Most Favoring Use of Shampoo and
Conditioner by Men, 2009 (Male Adults in Thousands)
Men’s Preferred Shampoo Brands Are Head & Shoulders, Suave
Table 8-9: Men's Use of Shampoo, by Brand, 2009 (In Thousands of Adults;
Recent 7 Days)
Men’s Conditioner Faves: Suave, Pantene, Head & Shoulders
Table 8-10: Men's Use of Conditioner, by Brand, 2009 (In Thousands of Adults;
Recent 7 Days)
Over 26.5 Million Men Use Hairstyling Products

18. Styler Use Decreases with Age, Increases with Income
Table 8-11: Demographic Characteristics Most Favoring Use of Hairstyling
Creams, Gels, and Lotions by Men, 2009 (Male Adults in Thousands)
Most Chosen Brands for Styling Are LA Looks and Suave
Table 8-12: Men's Use of Hairstyling Products, by Brand, 2009 (In Thousands of
Adults)
Haircolor Used by 5.3 Million U.S. Men
Men and Haircolor: Middle Age, White-Collar Pros, Lower Income Mark Use
Table 8-13: Demographic Characteristics Most Favoring Use of Haircolor
Products by Men, 2009 (Male Adults in Thousands)
The U.S. Male Consumer of Shaving Products
Almost 72.3 Million Men Use Shave Cream
Southwesterners, Salesmen, Solo Households Influential in Shave Cream Use
Table 8-14: Demographic Characteristics Most Favoring Use of Shave Cream by
Men, 2009 (Male Adults in Thousands)
Gillette, Barbasol, Edge Are Most Popular Men’s Shave Creams
Table 8-15: Men's Use of Shave Cream, by Brand, 2009 (In Thousands of
Adults)
More Than 40.7 Million Men Use Disposable Razors
Middle/Elder Age, Lower Income, Limited Education Favor Disposable Razor
Use
Table 8-16: Demographic Characteristics Most Favoring Use of Disposable
Razors by Men, 2009 (Male Adults in Thousands)
Disposable Razors: Gillette, Bic, Schick Most Widely Used by America’s Men
Table 8-17: Men's Use of Disposable Razors, by Brand, 2009 (In Thousands of
Adults; Recent 12 Months)
Nearly 40.5 Million U.S. Men Use Electric Razors
Electric Razor Users Skew Older, Non-Affluent - But Affluent, Too
Table 8-18: Demographic Characteristics Most Favoring Use of Electric Razors
by Men, 2009 (Male Adults in Thousands)
Philips Norelco the Most Popular Electric Razor with U.S. Men - By Far

19. Table 8-19: Men's Use of Electric Razors, by Brand, 2009 (In Thousands of
Adults)
U.S. After-Shave Users Number 37.9 Million
After-Shave Use: Again, Boomers/Seniors, Low Income Featured
Table 8-20: Demographic Characteristics Most Favoring Use of After-Shave
Lotion by Men, 2009 (Male Adults in Thousands)
Old Spice Wins After-Shave Popularity Race
Table 8-21: Men's Use of After-Shave Lotion, by Brand, 2009 (In Thousands of
Adults)
The U.S. Male Consumer of Skincare Products
Men Who Moisturize Number 40.3 Million
Gen X, High and Low Incomes Stand Out
Table 8-22: Demographic Characteristics Most Favoring Use of Moisturizers by
Men, 2009 (Male Adults in Thousands)
Men Who Moisturize Prefer Vaseline
Table 8-23: Men's Use of Moisturizers, by Brand, 2009 (In Thousands of Adults)
Close to 32.1 Million Men Use Suncare Products
Sunless Tanners Used by 503,000 American Men
White Race, Affluence Encourage Men’s Use of Suncare Products .292
Table 8-24: Demographic Characteristics Most Favoring Use of Suncare
Products by Men, 2009 (Male Adults in Thousands)
Coppertone Still Men’s Favorite U.S. Suncare Brand
Table 8-25: Men's Use of Suncare Products, by Brand, 2009 (In Thousands of
Adults)
Facial Cleansers Used by 20 Million Men
Youth, Middle Age, Affluence Favor Facial Cleanser Use by Men
Table 8-26: Demographic Characteristics Most Favoring Use of Facial
Cleansers/Medicated Products/Toners, Etc., by Men, 2009 (Male Adults in
Thousands)
Neutrogena Facial Cleansers Are Tops with U.S. Men

20. Table 8-27: Men's Use of Facial Cleansers, Medicated Skincare Products, and
Toners, Etc., by Brand, 2009 (In Thousands of Adults)
Appendix: Addresses of Selected Marketers
Available immediately for Online Download at
http://www.marketresearch.com/product/display.asp?productid=2293646
US: 800.298.5699
UK +44.207.256.3920
Int'l: +1.240.747.3093
Fax: 240.747.3004