Asian Paints has a strong social media presence across Facebook, Twitter, Pinterest, YouTube and its website. Its recent campaigns like #HusbandsAreUseless and #speechless have significantly increased engagement on Facebook and Twitter. While content generation is a strength, channels are not always optimized for visibility. Opportunities exist in leveraging festivals to drive sales and growing followers on newer platforms like Pinterest and Instagram. The strategy proposed focuses on creating emotional connections through relationships-based content, synchronizing campaigns across channels, and empowering homeowners with virtual design tools.