Brand strategies adopted by mens grooming india!
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This document discusses the men's grooming industry in India. It notes that the men's grooming market makes up 5-6% of the $10 billion personal care market in India currently, but is growing rapidly at over 20% annually. Key factors driving the growth of the men's grooming market include increasing disposable incomes in India, a rise in organized retail, and changing attitudes as Western culture influences Indian men. The document also analyzes consumer trends in the industry and strategies that brands are using to target the growing market of Indian men investing more in their grooming and personal care.
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2. FMCG refers to daily necessity products like food, beverages, personal care items that have high turnover. India's FMCG market is the 4th largest and growing.
3. Top companies include Hindustan Unilever, ITC, Nestle, Amul, Dabur etc. The sector sees growth opportunities in rural India and with rising incomes while threats include regulatory changes.
Food-Retail-Ppt.ppt
This document provides a summary of trends and tasks in the Indian food retail sector presented by Anand Kumar. It discusses evolving consumer preferences toward modern retail formats. Key trends include rising consumption of beverages, processed foods, and eating out. Drivers include India's young population and increasing discretionary income. While there are hurdles like an unorganized sector and infrastructure issues, tasks for suppliers include understanding diverse consumers, innovating products and marketing, investing in rural retail, and partnering with others. The document concludes with an overview of Reliance Industries' contribution to India and its retail vision.
Luxury Retail in India
Short presentation on Luxury retail in India. Some facts and figures are given. What is the scope of luxury retail in india and challenges and limitation of luxury retailers of india. Path and strategies for luxury marketer can also be looked into.
please comment on it.
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The document outlines the vision, mission, branding elements and marketing strategy of Nawabi, a men's grooming brand. It aims to "give men more power to look and feel great" through affordable, quality products. Market research shows growth in the men's grooming industry. Nawabi will offer grooming kits and services online and through distributors. It will promote through social media, movies, newspapers and sports channels to target urban men aged 17-50.
Vijay kumar reliance retail presentation
This document provides an overview of the Indian economy, retail market, and Reliance Retail. It discusses how the Indian economy and retail market have grown significantly in recent years. It notes that organized retail is still in its infancy in India. The document then discusses Reliance Retail's vision, store formats, expansion plans over the next 3-5 years, and infrastructure investments. Finally, it outlines the benefits Reliance Retail provides to consumers, vendors, farmers, and the country.
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- The internship provided insights into distributor channels, customer relationships, market and competitor analysis, retailor and consumer behavior, and strategies for pricing, packaging, and personal selling in the competitive FMCG sector.
Indian retail ppt
This document provides an overview of the competitive landscape of the retail industry in India. It notes that retail is a growing sector in India, expanding at 20-25% annually. The industry employs over 18 million people. While 97% of the retail market is unorganized, organized retail is growing and includes large Indian retailers like Pantaloon Retail and Future Group as well as international chains like KFC, Nike, and McDonald's. The document discusses the market segmentation in India, competitive environment, positioning of retailers in the Indian market, retail formats, and SWOT analysis of the industry. It concludes that modern retail in India could be worth $175-200 billion by 2016 due to market growth, supportive policies, and
Final future group
Kishore Biyani founded Future Group in 1987 and led the company's expansion into multiple retail formats. Future Group now operates various retail chains like Big Bazaar and Food Bazaar across India. It has over 12 million square feet of retail space and employs over 30,000 people. In addition to retail, Future Group engages in financial services, brands, real estate, logistics, and media through its six verticals. The company aims to deliver everything to every Indian consumer profitably.
Brand India
This document discusses Brand India and how India is branded internationally. It outlines the group members presenting on this topic and the flow of their presentation. Some key ways India is branded include tourism, promoting cultural diversity and religious sites; business, through liberalization and portraying India as an emerging market; culture and traditions like yoga, festivals, and art; and values like hospitality and respect. Bollywood also promotes Indian culture abroad. The document concludes that consistency is key to successful branding and that India has an aura in the world due to its varied culture and heritage.
Chaddi
Four students from Babson MBA prepared this deck to present their B-plan idea at Richard Ivey School of Business.
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This document provides an overview of marketing in India, including key details about the country's geography, population, economy, industries, and cultural differences relevant for marketers. It highlights India's large population and fast growth, as well as challenges such as poverty, corruption and lack of infrastructure. The document uses McDonald's entry into India as an example of successfully adapting to the local market.
Case study doing business and marketing in india
This document provides an overview of marketing in India, including key details about the country's geography, population, economy, industries, and cultural differences relevant for marketers. It highlights India's large population and fast growth, as well as challenges such as poverty, corruption and lack of infrastructure. The document uses McDonald's entry into the Indian market as an example of successfully adapting to local customs and tastes.
ITC-Indian Tobacco Comapany_MD SHAIF ALI_PUNE INSTITUTE OF BUSINESS MANAGEMENT
The FMCG sector in India is the 4th largest sector and is expected to reach $1.1 trillion by 2020. Currently, the sector generates $49 billion in revenue and is growing at 9-9.5% annually. ITC is a major FMCG company in India operating across various sectors like tobacco, FMCG, hotels, paper, and agri-business. Fiama Di Wills is a haircare brand owned by ITC targeting women with products like shampoos, conditioners, and talcum powders. It uses celebrities like Deepika Padukone for brand promotion and focuses on research and new product development to compete against other major brands in the haircare segment. ITC follows standard
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Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming
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The document summarizes the structure and business model of the Indian Premier League (IPL), a professional Twenty20 cricket league. It describes how the IPL was designed after studying other global sports leagues. It provides details on the establishment of the IPL in 2008, the auction process for franchises, sources of revenue including media rights, sponsorships and gate receipts. It also discusses the revenue sharing model between the IPL and franchises and how this has changed over time. Finally, it covers the financial valuation of franchises and controversies surrounding the IPL.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Brand strategies adopted by mens grooming india!
- 1. BRAND STRATEGIES MEN’S GROOMING INDIA Asad Hoosain MBA-13-007
- 2. FMCG SECTOR PERSONAL CARE FOOD & BEVERAGES HOUSEHOLD CARE • Soaps • Personal Wash • Skin care • Hygiene • Oral Care • Chocolates • Bakery Products • Tea/Coffee • Soft Drinks • Fabric Wash • Detergents • Dish Wash
- 3. • Value- Rs.1400 billion, • 2.5% of GDP • Growth rate- 17% Major companies • Hindustan Unilever • P&G • Nestle • Colgate • Godrej • Johnson & Johnson
- 5. • Men’s personal care and grooming market is just 5-6% of the overall $10 billion (Rs.61,000 crore) personal care market • It’s now a Rs. 2,500-crore market in India. • Clocked 21% annual growth and is expected to touch Rs 6,870-crore in the next three years. • Largest Market –Western India (28%) • Previously a niche market. Target Shift .
- 7. NEILSEN SAYS • Rapid growth of more than 34% • Skin creams segment in male grooming grew at 41% • Fastest Growing Regions- East & North-East • Men in India today—and especially those who fall in the age group of 18 to 25—spend more money on grooming and personal care products than women in India. • Deodorants & perfumes 41% growth over the last 2 years 63% over the last 5 years.
- 9. Le Players
- 10. GROWTH DRIVERS • Increase in disposable income. • Men also realize ‘NEED’. • Rise in Organized retail. • Western culture?! • Demand for natural products.
- 11. MARKET TRENDS • More focus on male personal care. • Increased focus on natural/organic products. • Entry of International players. • Penetration in Tier-I & II cities. • Constant Innovation. • Branding game! • Rising Mergers & Acquisitions. • Blossoming of the ‘Metrosexual man’(MOST PROMISING CONSUMER MARKET OF THE DECADE)
- 12. OVER THE YEARS • Indian men are finally coming out of the closet. • Growth rate is 34%- women is 20% (Coming in as a shocker?) Need is generally seen in Self-Esteem, where Indian men perceive beauty not just in terms of face,but also in terms of a fit body,confident attitude & impressive personality NOTHING IS DEEPER THAN SKIN…
- 13. CONSUMER TRENDS • Common man has evolved! ROTI, KAPDA AUR MAKAAN will no longer suffice. YE MAANGE MORE! OH WHY? Robust Economic Growth Rise in Employment Growing Disposable Income
- 14. WHAT THEY DID THEN? • BEST FRIEND IGNORANCE • Grooming = Ladies stuff • Backward Mindset • ‘Mens don’t cry’ attitude!
- 15. WHAT ARE THEY DOING NOW? • Shopping for themselves! • Evolved into travellers! • Mixing-Matching! • ‘50 is the new 30’ attitude.
- 16. FROM • Cynical Uncle • Couch Potato • Desi guy
- 17. TO • Confident Employee. • Suave Socialite. • Handsome hunk. AESTHICISM FOCUS!
- 19. WHAT IS THE BRAND PERSONALITY ? OVERALL TOP PLAYERS PHYSIQUE • SKIN/HAIR/TOILETRIES • QUAITY PRDT FROM RESEARCH PERSONALITY • INNOVATIVE • SIMPLE REFLECTION • SKIN CARING • ALWAYS ON THE MOVE • TESTING NEW THINGS SELF-IMAGE • FEELING GOOD ABOUT SELF • CONFIDENT CULTURE • NEW AGE • CONVENIENCE • EXPERTISE IN R&D RELATIONSHIP • TRUST • LISTENING • CUSTOMIZED ADVICE
- 20. OVERALL STRATEGIES IN A BOX • Realization through advertisements • Innovation and Differentiation. • Multi-linked
- 21. • Social Marketing • Socio-Economic status • Packaging
- 22. • Celebrities! • Local Distribution • Unisex quotient
- 23. • Getting more specific . • Existence elsewhere than the Metros.
- 24. LAST WORDS • Cultural Barriers • Price Wars? • Not completely changed.