The document discusses trends in the Indian skincare market and provides a framework for positioning a new brand called Brand Therapist. Key trends include skincare becoming more mature and focused on health, science-backed formulations, and holistic wellness. Emerging segments include advanced fairness solutions, sun protection, and anti-aging. The market is very cluttered, so differentiation and a clear proposition will be important for the new brand.
BRAND
Sebamed represents one of the leading brands for medicinal skin care with a pH value 5.5 of healthy skin. All products of the sebamed range contain high-quality active ingredients which cleanse and nourish the skin without destroying the natural acid protection mantle. More than 120 scientific studies have tested the high effectiveness and very good skin compatibility of all sebamed products and confirm their skin care competence for sensitive and problematic skin.
- See more at: http://www.sebamed.com/company/brand.html#sthash.wYRmSli2.dpuf
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
BRAND
Sebamed represents one of the leading brands for medicinal skin care with a pH value 5.5 of healthy skin. All products of the sebamed range contain high-quality active ingredients which cleanse and nourish the skin without destroying the natural acid protection mantle. More than 120 scientific studies have tested the high effectiveness and very good skin compatibility of all sebamed products and confirm their skin care competence for sensitive and problematic skin.
- See more at: http://www.sebamed.com/company/brand.html#sthash.wYRmSli2.dpuf
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Branding and its Strategy for a Hypothetical Shampoo Brand, design conception to Packaging and distrbution.
Marketing Mix and Marketing Plan.
Logo and Brand Design.
a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Branding and its Strategy for a Hypothetical Shampoo Brand, design conception to Packaging and distrbution.
Marketing Mix and Marketing Plan.
Logo and Brand Design.
a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
Rodan + Fields 2016 US Product Catalog: Dermatological Expertise No Appointme...Mandy Nobles, M.Ed
Real Results: Simple Solutions to Complex Problems
While everyday skin conditions can be complex, the solutions don’t have to be. That’s why our products are based on a philosophy of Multi-Med Therapy—using the right medicines and active cosmetics, in the right formulations, in the right order. As practicing dermatologists, Dr. Rodan and Dr. Fields know that treating the underlying cause of a problem works and yields long-term benefits.
To see real changes in your skin, you must use real medicines. Our product development strategy is to combine OTC (over-the-counter) medicines and active cosmetic ingredients to create safe and effective formulations. We take safety and efficacy very seriously, and we know that it takes the right concentration of an OTC drug or active cosmetic to achieve the desired result without adverse effects. This understanding and expertise comes from Dr. Rodan and Dr. Fields’ years of experience in treating their patients, and they are the inspiration for the products we create.
Results Guaranteed
Because we know real results come over time with regular use, our Multi-Med Therapy regimens come packaged in 60 day quantities. We’re so confident that you’ll experience results with your first regimen that all of our products come with a 60-day Satisfaction Guarantee.
Write Your Prescription for Change Today
With Rodan + Fields Multi-Med Therapy, great skin, and the confidence and self-esteem that come with it, are within your reach.
To order products visit: https://amandanobles.myrandf.com/Shop
Now Expanding Across the US and in Canada and Australia
To learn more about the business opportunity visit: https://amandanobles.myrandf.biz/
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Discover the latest research essential for beauty brand marketing. Why, where, and how women are discovering, researching, and buying makeup and haircare brands.
Discover the ultimate solution for acne worse at Dr. Venus. Our clinic offers the best pimple treatment near you. Our expert dermatologists employ advanced techniques to target and treat pimples effectively. Regain clear, radiant skin and boost your self-esteem with our top-notch pimple treatment, ensuring remarkable results.
The ageing population gives chance to upsell to consumers as they look for more progressive skincare. Our holistic approach provides a chance for women in their 50’s to be in perfect harmony between their inside and outside beauty.
This holistic approach fits their confucianism values. They believe that the outside beauty reflects the inner beauty.
Moreover the tech-savy aspect of consumers has largely influenced the way they shop, and it does not only concern young generations. Thanks to Korea world’s best IT infrastructure with exceptionally wide use of high-speed Internet and smartphones consumers can be easily reached.
Cosmeceuticals have become the fastest-growing segment of the personal care industry. About 25 years ago Dr. Albert Kligman of the University of Pennsylvania originally coined the term ‘cosmeceutical’, describing a hybrid category of products found on the spectrum between drugs and cosmetics that exert a pharmaceutical therapeutic benefit but not necessarily a biological therapeutic benefit.
1. A perspective of the Indian Skin Care market & A positioning and entry strategy for the Brand Brand Therapist Mumbai 15 Feb. 2007
2. The Roadmap 3. MAPPING THE BRANDS 2. CONSUMER SEGMENTATION 1. TRENDS AND THE CONTEXTUAL FRAMEWORK A opportunities map Entry strategy for our brands: Broad Brand concepts Idea generation for product ideas 4.
10. Three emerging segments Advanced fairness through solutions on blemishes, spots, dark circles etc Sun protection Through sun blocs & sunscreen lotions Anti ageing Delivered through advanced solutions
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13. A Context Analysis Observations from – DDB Signbanks What is the press writing A net search Market visits and scan Direct selling consultant visits Chats with experts The Contextual Signs
14. A look at the emergence of Health, Science & Substance in the skincare category
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17. The Indian Metrosexual Has Arrived [TIMES NEWS NETWORK ] Boys and men, moisturise your masculinity. The urban man is going all out to exhibit his softer, more feminine side. He's shopping for glow-packs, face-scrubs, jewellery, embroidered kurtis and sarongs. And he's happy changing nappies and cooking pasta for his wife. The metrosexual man has arrived in India . And he's this season's pin-up: soft, stylish and sexy. Here's how machoism is getting manicured. Kunal Sehgal, 17, uses an Everyouth glow-pack everyday, gets his body waxed and tattooed, and has a weekend shopping bud-get of Rs 2,500. For him, facials aren't an exercise in narcissism. Akash Anand, 28, loves to shop, lifts weights every morning, is devoted to his wife and wears funky pinks hand-picked from Selfridges. "I get my blackheads removed and an aroma facial done every month. Once I got my chest waxed for a modelling assignment," says Anand, team manager, Birla Sunlife Distributors. David Beckham, the ultimate metrosexual icon who has defied manly expectations like what a man should wear and how they should behave, is rewriting the rules for the Indian man as well. "The ratio of women and men coming to my beauty salons is 50:50. That's why I launched an exclusive men's salon and a Manpower range," says Shahnaz Husain. "We have an exclusive package for grooms — concealing make-up, bleach, facial," says Vandana Luthra. Kaya gets about 35% male visitors
25. Ojus OJUS -- Sanskrit for inner vitality -- is an ayurvedic health centre situated on the outskirts of Bangalore. All the traditional treatments are available, including oil massages and herbal steam baths with therapies for ailments like rheumatism, acidity, migraine, insomnia and dandruff. The added bonus is an ayurvedic beauty -care package . There are fixed residential programmes, but outsiders have plenty to choose from. Ananda Spread over 100 acres in Narendra Nagar in Uttar Pradesh's Tehri-Garhwal district, Ananda - In the Himalayas is a luxury spa housed in the palace estate of the former Maharaja of Tehri - Garhwal. Facilities at the 80 - room resort near Rishikesh include ayurvedic programmes, yoga, meditation sessions, health foods, Thai and Swedish massages, aroma and hydrotherapy among other things. Those interested can also have a go mountain biking, trekking, jogging, tennis and squash. For details call at (001) 6899999.e-mail: [email_address]
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37. Dimensions for The delivery of Beauty Fashion Fairness Anti ageing Male specific Health Fitness Weight loss Wellness Body Aromatherapy Ayurveda Cosmetology Dermaceuticals Biotechnology Homeopathy Sun Protection
38. The dimensions of health and beauty far more complex and holistic body – mind – soul
39. BEAUTY OUTER DRIVEN PHYSICAL APPEARANCE Outward things seen INNER DRIVEN ATTITUDE The Way one thinks INNER DRIVEN APPROACH TO LIFE The physical things one does 1 2 3 Look at Beauty at three levels
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42. The Roadmap USAGE NEEDS 3. MAPPING THE BRANDS 2. CONSUMER SEGMENTATION 1. TRENDS AND THE CONTEXTUAL FRAMEWORK A opportunities map Entry strategy for our brands: Broad Brand concepts Idea generation for product ideas 4.
45. The Indian Consumer has evolved The market is tiered with different segments based on their needs - Outward and Inward
46. Psychographic segmentation of the Indian market Source: Psnap, NRS FGDS across Mumbai, Delhi, B’lore, Cal Media scans and context analysis
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49. Our Prospective consumer: Signs that she is changing Physical object Person with an identity-mind, body, soul, needs, wants From To Shift from socio-centric to ego-centric values Submission, controlled by others Independence, Responsibility Restrictions, obeying Self willed freedom, being looked up to Homebound, simplicity and frugality Wider world prospects, Glamour, fame Receiving money Earning money Face oriented (appearance) Body, hair and skin oriented
50. Emergence of a new pluralistic persona Power Control Authority Strength Domination Masculine Archetype Nurturance Compliance Security Caring Comfort Feminine Archetype Harmony Achievement Goal orientation Ambition Warmth Pluralistic Archetype yet Independent Courageous Strong willed Powerful in thoughts & ability to resolve conflicts Achievement driven Focussed on family well-being Not rebellious Not power/control driven Not aggressive Not self-centered yet yet yet yet
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54. The Roadmap 3. MAPPING THE BRANDS 2. CONSUMER SEGMENTATION 1. TRENDS AND THE CONTEXTUAL FRAMEWORK A opportunities map Entry strategy for our brands: Broad Brand concepts Idea generation for product ideas 4.
55. 3. MAPPING THE BRANDS Finding the opportunity for Sebamed
57. A analysis and understanding of the market Matrix A R O M A T H E R A P H y H O M E O P A T H Y Garnier Vichy Neutrogena SEBAMED PRICE Mild Gentle Pears J&J Dove Beauty Anti ageing Acne Control Fairness Health/ Multi- Purpose Ayurveda Botanicals Naturals/ Herbals Scientific/ Technology/Cosmetology APPEAL Safi FAL Fairever Fairglow Himani Gold Boro Natural Vicco- Tumeric Crack Eraser No Marks FAL Ayurveda Fairever Mantra Ayur Emami- Beauty Secrets Mass Lakme Ponds Nivea Vaseline Anne French Charmis Clean n Clear Clearasil FEM Green Leaf (Aloe+VitE) Himalaya Vatika Everyuth Mid – Mass Avon Revlon Lakme (Premium) Oriflame VLCC Naturals VLCC the clinic Mass Premium Aviance Oil of Olay FAL Radiance Garnier Light Shahnaaz Hussain Biotique Super Premium Body Shop Dior Shisiedo Clarins Elizabeth Arden L’Oreal Amway Kaya Prestige
58. Natural Scientific Health Cosmetic Garnier Lakme Ponds FAL Vichy Neutrogena L’Oreal Biotique Lotus Herbals Shahnaaz Herbals Himalaya Nivea EverYuth Oriflame SEBA MED Pears Dove
59. A look at the key image dimensions of the competition Key primary competitors: Vichy Neutrogena The competition in the periphery, but the major players: Garnier L’Oreal Ponds
67. The Brand Promise The proposition / Brand Idea Human truth/Insight What role will you play in my life How will you connect with me Product The rational benefit & differentiator Brand Value Why will I trust you
75. Route 1 Rooted in a strong category and consumer insight : Too many brands, too many complex routines …what should we buy/use
76. The age and skin-state relationship Middle Age Adolescence Regression (Nourishment) Old Age Security (Health) CARE SOLUTIONS ENHANCEMENT MAINTENANCE Attractiveness Infancy Youth
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78. The Brand Promise Complexity of science to Simplify Life Human truth/Insight High clutter & confusion- Too many brands, too many complicated routines Product The rational benefit & Differentiator: 5.5pH Brand Value Depth of science Simplicity of application Friendly approachable
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83. The Device: Skin type age chart No stage would have more than a simple three step routine FOR BABY 50+ 40+ 30+ Young adult Teenager Combination Oily Dry Normal Age /Skin type
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86. Route 2 Capitalize on the fact that we are a scientific, tested, medically crafted brand – thus to the consumer SAFE
87. Translating safety to a consumer value & skin benefit Human truth/Insight Wonder if my skin is safe anywhere these days-everything affects ir Product The rational benefit & Differentiator: 5.5pH that maintains your skin’s age Brand Value Innocence Gentle Pure Baby like skin through life
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94. Route 3 Taking the value of being genuine and truly rooted in science – translate it to a consumer value
95. Translating safety to a consumer value & skin benefit Be true to your skin Human truth/Insight Who and what can I really trust these days Product The rational benefit & Differentiator: 5.5pH true to your skin’s chemistry Brand Value Real Scientific Genuine
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101. Route 4 Consumers today lead active lifestyles & don’t want to slow down in any arena of life – physical and mental Clear need for wellness and for healthy skin that is the best make up
102. Translating safety to a consumer value & skin benefit Skin that’s active 24x7 SKINERGY Human truth/Insight I don’t want to slow down – in any way Product The rational benefit & Differentiator: 5.5pH keeps skin active-doing what it supposed to do 24x7 Brand Value Active Sporty Outdoorsy
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Editor's Notes
Can we actually call it “resurgence”? Does “centuries of underdevelopment” apply to Japan whose economy is second only to the United States and has been for some decades now? Singapore, Taiwan, S. Korea all have been dubbed the “Asian Tigers” for some decades as well.