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Brand Management
- 1. BRAND MANAGEMENT MOBILE TELEPHONY SERVICES Submitted to: Mr. Satish Dhanorkar Submitted By: Akshay Kumar Tripathi (A 12) Arvind Gusain (A 18) Gursimran Kaur Mehta (A 24) Vijeta Nagar (A 67) YouConn
- 2. Brand Name “YouConn” Brand Name – Suggestive Idea behind Brand Name: Your own Connection, Colours resembles Tri colours of our National Flag Brand Logo Two upward Arrow depicting “U” and “C” for ‘YouConn’
- 3. TAGLINE “Connecting you to yours” Idea behind Tagline: Increasing work culture, long working hours, less time to meet and socialise. Socialising with friends and family over smartphone with smart network becomes necessity.
- 4. • Bringing the loved ones closer. • Long Distance relationships are not so longer anymore.
- 5. WHAT ? • India’s first 5G network • Uninterrupted video calling • Network connection in harshest of areas (especially for defence ) • Special packs for specific uses WHO ? • Youth that stays away from their families for studying • Working class • Corporates • Defence personnel and their families • People living in no network zones WHAT FOR ? • Speed like never before • Video calling with loved ones whenever and wherever • Young people get to choose their preferred packs based on internet usage • Older generation gets to choose less internet usage and more calling plans • Smooth videos/games streaming POSITIONING-W’s
- 6. BRAND PERSONALITY AND AMBASSADOR Brand personality is ‘SINCERE’ as the brand is family oriented and brings close to loved ones Brand ambassador is Aamir Khan because: • He is a family oriented person & makes movies that bring families closer • He is a versatile actor and so is our service which can be used specifically for each requirement • He is a sincere actor which matches our Brand personality
- 7. SEGMENTATION Psychographic Segmentation • For those business executives who prefer to travel less and schedule most of their business meetings over video conference • ‘Netflix’, ‘Amazon Prime’ lovers who want to watch their favourite serials without buffering Geographic Segmentation • Network coverage to far distant areas, like high altitude areas of Ladakh and Siachen, so that our soldiers remain connected to their families Behavioural Segmentation • Customised plan for specific customers • Rural Customer: prefers more calling so providing them extra Free minutes with every recharge • Urban/Semi Urban: More focus on Data plans, providing free data based on customer’s net usages
- 8. TARGETING • Soldiers away from home • Long distance couples • Low network coverage areas • Online game lovers • For children (educational purposes) • Amazon/Netflix lovers • Rural areas and Urban areas www.youconn.com
- 9. TARGET MARKET ANALYSIS The report also finds that an estimated 281 Million daily Internet users, out of which 182.9 million or 62% access internet daily in urban area, as compared to only 98million users or 53%, in rural India. There are estimated 143 million Female internet users overall, which is approximately 30% of Total Internet users.
- 11. THANK YOU!!!