WiMAX and 3G are telecommunication standards that aim to improve wireless networks. WiMAX provides broadband wireless connectivity for fixed and mobile internet access at distances of up to 50 km. It offers a flexible and economic solution for broadband access. 3G networks offer faster data transmission and support for more voice and data users through multimedia services. Both technologies face security and cost challenges but have the potential to increase connectivity and efficiency of wireless networks.

1. TELECOM INDUSTRY
WIMAX & 3G
PRESENTED BY:
GROUP 5
Amrit Mishra Padmini Chetia Prasun Newar
Fateh Khan Prashant Shekhar

2. TELECOM INDUSTRY
•What is the Telecom Industry?
•What is its growth?
•How is the Industry distributed?

3. Company
Fortune 500
rank $ millions
AT&T 7 123,018.0
Verizon
Communication 13 107,808.0
Comcast 59 35,756.0
Sprint Nextel 67 32,260.0
DirecTV Group 116 21,565.0
Time Warner Cable 131 17,868.0
Qwest
Communication 188 12,311.0
DISH Network 200 11,664.2
Liberty Global 210 11,110.4
Cablevision Systems 292 7,773.3
Charter
Communication 332 6,755.0
Virgin Media 359 6,013.6
Telephone & Data
Systems 416 5,020.7
CenturyTel 423 4,974.2
NII Holdings 468 4,397.6
•Who are the major players?
•How is their growth ?
MAJOR PLAYERS

4. WIMAX
• WiMAX, an acronym of Worldwide Interoperability for Microwave
Access is a telecommunications protocol that provides fixed and fully
mobile Internet access
• "WiMAX" was created by the WiMAX Forum
• digital communications system, also known as IEEE 802.16
• WiMAX can provide broadband wireless access (BWA) up to 30 miles
(50 km) for fixed stations, and 3 - 10 miles (5 - 15 km) for mobile
stations

5. USES OF WIMAX
• Providing portable mobile broadband connectivity across cities and
countries through a variety of devices.
• Providing a wireless alternative to cable and DSL for "last mile"
broadband access.
• Providing a source of Internet connectivity as part of a business
continuity plan.
• Companies are deploying WiMAX to provide mobile broadband or at-
home broadband connectivity across whole cities or countries.
• replacement candidate for cellular phone technologies such as GSM
and CDMA

6. WIMAX
SUBSCRIBERS
GROWTH CHART

7. SERVICE CONCEPT
VALUE PROPOSITION OF WIMAX
•access value with flexible an economic solution
•does not introduce much alteration from the existing fixed broadband
wireless technology
•value proposition of WiMAX concentrates on extending the coverage of WLAN
network
•to provide an economical, flexible and fast deployed solution for developing
countries to improve the Internet access rate

8. VALUE CHAIN STRUCTURE
•Tool to model the delivering service value to its users through its
ecosystem

9. PEOPLE
PYSICAL
EVIDENCE
PROCESS PROMOTION
PLACE
PRICE
PRODUCT
CUSTOMER

10. RATER MODEL
Interaction
Quality
Interaction
Quality
Physical
Environment
Quality
Physical
Environment
Quality
Outcome
Quality
Outcome
Quality
Service
Quality
Service
Quality
Product
Quality
Product
Quality
PricePrice
Customer
Satisfaction
Customer
Satisfaction
Situational
factors
Situational
factors
Personal
Factors
Personal
Factors
Reliability
Assuranc
e
Tangibles
Empathy
Respons-
ivness

11. GAP MODEL

12. SWOT ANALYSIS
•Adaptation of new technology
•Well defined value proposition
•Can work both on licensed and
Unlicensed band
•Security issues
•Service provider may not invest
•Not compatible with mobile
network
•Extend wireless connectivity
•Low cost, faster transmission
•Entry into developing countries
•DSL major competitor
•Lack of support from mobile
operators
•Regulatory policies

13. FUTURE OF WIMAX
• Next generation technology
• Step towards 4G
• Provide broad consumer market
• Subscribers would reach upto 70 billion
• Better mobility and broadband services

14. • A wireless industry term for a collection of international
standards and technologies
• aimed at increasing efficiency and improving the performance
of mobile wireless networks.
• offer data speeds, increased capacity for voice and data and
the advent of packet data networks
• 3G network technology became available for commercial use
first in Japan in 2001

15. SERVICES
• momentous capacity and
broadband capabilities to
support greater numbers of
voice and data customers
• Mobile Internet Browsing
• Direct access to company
networks, business users
will have a direct access to
company networks while
traveling or working outside
office.

16. VALUE CHAIN
Value based pricing strategy

17. SWOT ANALYSIS
•Faster data transmitting and higher
bandwidth
•Personalized multimedia
communication tools
•Cellular evolution to high data
rates
•Cannot offer full Internet
experience due to limited speed
and bandwidth
•Relatively higher cost to use
compared with 2G and 2.5G
•Strategic alliance with non-
telecommunication industries
•commercialization of 3G
encourage applications of e and
m-commerce
•Global economy recover
stimulates consumption
•Upcoming 4G threatens to entry
before 3G is fully deployed and
commercialized.
•2G and 2.5G are still in the
market place, squeezing the
market share

18. RECOMMENDATIONS
• Mobile operators should first enhance the security issue of WiMAX,
maybe the security mechanism from 3G network is good reference
for them.
• keep up with the regulatory direction of government
• Security is the main issue that needs to be considered for broadband
mobile of personal communication
• To make the 3G services more affordable. Educating the customers on
3G services.

19. CONCLUSION
Wimax and 3G Networks will offer services and
capabilities that just a few years ago were confined
to science fiction. Handheld devices no larger than
today's mobile phones will allow you see as well as
hear the person you're talking to, access the internet
at high speed and use sites specifically offering fast,
useful and fun information.