5 Ways to Compete through Service
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Summary of some of the points made by Bitner & Brown in "The Service Imperative" article in Business Horizons 2008. Small businesses can also compete by exploring new ways to add value to their customers.
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5 Ways to Compete through Service
- 1. 5 Ways to Compete on Service From “The Service Imperative” By Bitner & Brown (2008) in Business Horizons
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