This document discusses brand extensions and provides examples. It defines brand extension as launching a new product under an existing brand name. Both brand extensions and line extensions are described. The document outlines successes and failures of brand extensions and lists pros and cons. Examples provided include Alokozay Tea expanding into engine oil and services like logistics. In summary, the document defines brand extensions, discusses factors involved in successes and failures, and gives real-world examples of a company extending its tea brand.