The document discusses different types of food product development: new to the world products, line extensions, and me too products. New to the world products are completely novel inventions, like genetically modified foods. Line extensions expand existing brands with new flavors or packaging. Me too products directly copy successful existing products. The strategies have various advantages like meeting consumer needs, but also disadvantages like high costs and potential consumer rejection if the new products do not meet expectations.

1. THE DIFFERENT RANGES OF FOOD PRODUCT
DEVELOPMENT
The following are some of the different ranges of food product
development;
• New to the world
• Line extension
• Me too products

2. NEW TO THE WORLD
• These are products that are completely new and different to
pre-existing products. For example, new technologies such
as genetically modified foods.

3. ADVANTAGES OF NEW TO THE WORLD
PRODUCTS.
• The product is more likely to be successful for consumers.
• If the product can be successful on a world scale, the
company will get enough profits and can have a competitive
edge.

4. DISADVANTAGES OF A NEW TO THE WORLD
PRODUCTS.
• Due to a lot of products in the market, new to world products
are difficult to develop due to existing food ideas.
• Costs associated with the development and promotion of
new products can be a lot.
• Costs to manufacture new processing equipment, staff
training, and the source of new ingredients can be a lot.
• There is an increased cost of marketing the product to the
target consumers.

5. LINE EXTENSION
• The concept of Product Line Extension can be defined as a business strategy
where a company plans to expand its established product brand name with
a new range of items in the product category.
• The Product Line Extension can be in the form of new colors, forms, shapes,
sizes, flavors, packaging, and ingredients.
• The main idea and agenda behind the same are to increase the sales and
reach of the already established product at the market place.

6. ADVANTAGES OF LINE EXTENSION PRODUCTS
• They can meet consumer needs and increase market sales
• They can have increased shelf space, increased brand
prominence, and increased company promotion.
• Since processing and formulation are similar to an existing
product, the new product is inexpensive and easier to
produce
• The manufacturer already has the appropriate equipment
and trained staff.

7. DISADVANTAGES OF LINE EXTENSION
PRODUCTS
• If the product doesn’t meet the consumer’s needs, the
product maybe rejected
• If sensory preferences don’t meet consumer expectations
that is colour, flavour, the product may be rejected
• If unsuccessful, a line extension may affect the company’s
image.

8. ME TOO PRODUCTS
• These refer to copies of existing products and thus the development
of a cheaper product in the market.
• These products replicate the characteristics of the successful new
product already in the market.
• A company releases “me too” to rival a successful product and
compete for market shares.

9. ADVANTAGES OF ME TOO PRODUCTS
• The benefits are that there is already a defined need or
market for the product. And therefore the company doesn’t
need to carry out market research.
• Also, there are fewer risks and the products are cheaper and
quicker to produce than new innovative ones.

10. DISADVANTAGES OF ME TOO PRODUCTS
• To be competitive with an already established product may
require aggressive marketing and promotional activities,
which are risky and expensive.