What's in a name? - Young Women's Trust. Brand Breakfast 23 April 2015

•

1 like•680 views

Rebecca Gill, director of policy, campaigns and communications, Young Women’s Trust Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk

Government & Nonprofit

A brief history of change
• 1855 – Young Women’s Christian Assoc’n
• 2000 - YWCA England & Wales
• 2009 – Board of Trustees agree need for
rebrand

Rebrand #1: Process of Change
• Key drivers for change
• Funders
• Beneficiaries
• Finances
• Evidence to aide change
• Focus groups
• Polling
• Stakeholder interviews

Rebrand #1: Choosing the Name
1. Platform 51
2. Girls & Women at Heart
3. Forward for Women
4. Pineapple House
5. Big Red Door
Platform 51: Girls & Women at Heart

Rebrand #2: Starting Again
• New Chair
• Polling & focus groups to identify needs of young
women
• New CEO
• Tour of centres

Rebrand #2: Tough decisions & fundamental change
• Withdraw from face to face services
• Change our name
• Operate within our means

Rebrand #2: Effective Research
• Desk Research
• Competitor Analysis
• SWOT analysis
• PEST analysis

Rebrand #2: The Challenges
• Internal disquiet
• Media interest
• Due diligence

Young Women’s Trust: Impact
• Online & Telephone coaching service successfully supporting young women
• Active young women’s advisory panel engaged with the charity
• 12 month Inquiry into the lives of young women
• 3 published reports
• National and local media interest
• Partnership work in progress
• Several corporates engaged – funding and supporting
• Trusts and Foundations engaged
• Individual supporter programme in place
• Major donors on board

Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
ww.charitycomms.org.uk

Individual stewardship plans should include key details like who will manage the donor's portfolio, how communication will be delivered, and basic donor information. The plan should also outline the donor's giving history, preferences, and event information. It is important to include forward-looking information, gift agreement requirements, past efforts, important dates and names, and glean information from contact reports. Creating a system that delivers content strategically and sets goals can help ensure seamless delivery and that promises to donors are over-delivered. The right format depends on what fits best for each individual plan.

2014 networkforgood

Lynne Wester

This document discusses transforming donor relationships by providing a better donor experience. It notes that while organizations typically only send a receipt and acknowledgment, donors want more access to information and experiences. The document suggests focusing on retaining donors rather than the size of individual gifts. Specific techniques mentioned include sending a special annual touch tailored to different donor groups, showing donors impact through stories, and using different communication channels. The overall message is that donors care more about these types of experiences than traditional gifts or honors from the organization.

Event planning for fundraising PSR Chapter Leaders Meeting, Sept. 19, 2015 ...

Blue Strike: Inspiring Support for Civic Engagement

Festival 2014 - Moving from Major to Mega Donors abcr

ABCR

This document discusses strategies for moving fundraising efforts from major donors to mega donors. It emphasizes building long-term relationships through trust, involvement and stewardship. Key points include spending significant time cultivating top donors through various engagement activities over many years before making large asks. Mega donors want to leverage their gifts and be deeply involved in an organization's work and vision for impact. Advance preparation is critical to attracting and retaining mega donors.

2014 nacchovolunteer

Lynne Wester

This document discusses strategies for evolving a volunteer program to increase engagement. It recommends delegating tasks like recruitment and communications to volunteers. Volunteers should have opportunities to take on leadership roles and move along a pathway with training. Programs should offer different levels of involvement like project-based work to accommodate different volunteer needs and lives. Maintaining communication about the program's impact helps volunteers feel connected to the mission. Tools include documenting current roles, increasing flexibility, and turning volunteers into advocates through effective communication.

Festival 2017 - John Greenhoe

ABCR

2014 individualstewardshipnaydo

Lynne Wester

Individual stewardship plans should include key details like who will manage the donor's portfolio, how communication will be delivered, and basic donor information. The plan should also outline the donor's giving history, preferences, and event information. It is important to include forward-looking information, gift agreement requirements, past efforts, important dates and names, and glean information from contact reports. Effective plans involve creating an invisible system, focusing on good content, setting goals and time limits, and building a routine to measure success. The right format and level of detail depends on ensuring seamless delivery while underpromising and overdelivering based on available resources.

Do More 24 2018 Fundraising Strategy

United Way of the National Capital Area

Festival 2017 - Grandes Doações - John Greenhoe

ABCR

This document discusses strategies for conducting discovery calls with major donor prospects. It emphasizes that identification calls are difficult but important for maintaining a donor pipeline and identifying new major donors. The key aspects covered are overcoming apprehension about cold calls, conducting strategic research on prospects, making initial contact through letters and phone calls, asking questions to determine interests and capacity during an in-person meeting, and following up appropriately with thank you notes and potential next steps. The overall goal is to continue building the relationship over time which may eventually lead to securing larger gifts.

Why Public Relations?

Kevin Brett, M.A.

This document provides an overview of the public relations field including typical salaries, career paths, tools used, and types of public relations work. It discusses common misconceptions about public relations and outlines how public relations helps manage communication between organizations and their audiences. The document also contrasts corporate versus agency public relations and describes two primary methods of client engagement used in public relations.

2015 drg webinareventslmw

Lynne Wester

Blue strike webinar five simple ways to upgrade your donors - june 16, 2015...

Blue Strike: Inspiring Support for Civic Engagement

Easy-to-implement donor upgrade strategies and the results of a new study about the impact of popular fundraising practices. Information on the how to balance short-term hits (matching campaigns and second-gift asks) with long-term strategies (sustainer programs and conditional ask strings). This also features the impact that emphasis and frequency have on results and the relative importance of the board v. the development director.

Festival 2017 - Grandes Doações - Eva Aldrich

ABCR

Navigating Networking Events

jasflo007

This document provides tips and strategies for intelligently navigating networking events. It recommends determining the return on investment and targeting the best events. Prior to events, it suggests researching who will attend to strategically plan connections. At events, it advises focusing on meeting targeted individuals, initiating conversations, and working the room. It also offers suggestions for comfortable approaches, icebreaker questions, and smoothly exiting conversations. Following up after events by connecting on LinkedIn and scheduling meetings is also recommended. The overall goal is to make quality connections and build long-term relationships.

Fundraising in times of crisis

Compliatric

Our reality right now has most people thinking about crisis and feeling consumed with the unknown. Yet fundraising – even in the unknown – is critical for an organization’s success and sustainability. Your mission and those you serve are counting on you! Join Maximizing Excellence, LLC for “Fundraising in Times of Crisis.” Gain valuable insight in how to elevate your mission and raise funds despite an atmosphere of uncertainty. This conversation will cover key fundraising fundamentals including: • Giving motivations • Articulating your organization’s need, value, and differentiation • Crafting your fundraising messaging The call will conclude with “AMA” (Ask Me Anything) around all things fundraising, with a special emphasis on fundraising during the COVID-19 pandemic. Come prepared to share with us – ask our professional fundraising staff the most pressing questions facing your team!

Blue strike webinar affinity groups - may 19, 2015

Blue Strike: Inspiring Support for Civic Engagement

This webinar from Blue Strike discusses how giving clubs and affinity groups can help build donor loyalty. It begins with defining affinity groups as groups of donors linked by a common characteristic or interest. The webinar then covers why donor loyalty is important through donor retention, presents four case studies of successful giving clubs, and provides steps for organizations to implement their own affinity groups. The goal is to enhance individual giving and foster peer relationships among donors to strengthen their bond to the organization.

Contact list nov_2013

Anas Kabar

This document contains contact information for staff members at an organization including their first name, surname, job title, work telephone numbers, work mobile numbers, fax numbers and email addresses. There are over 50 staff members listed across various departments including finance, sales and marketing, customer support, volunteer support, events and the executive team. Contact details are provided for staff located in different regions of the UK.

Why I love Macmillan Coffee Morning

Rachel Beer

The document discusses Coffee Morning, a fundraising event held by Macmillan Cancer Support. It has been successful due to being easy for supporters to participate in, having broad appeal to a wide audience, and raising over £80 million so far. It also acquires new supporters and develops existing ones by having over 500,000 people host events and attracting over 10,000 new hosts last year. The campaign has staying power as it is now in its 22nd year.

2016 sbdc Northwest Center UPDATE

Lindsey Shorthouse Stapay

The document summarizes the purpose, vision, and mission of the Colorado Small Business Development Network to help existing and new businesses grow through consulting, training, and resources. It then provides details on the Northwest Colorado Small Business Development Center team members and the services, resources, and impact they provide to local businesses, such as job creation and increased revenue. The SBDC works with various partners and has plans to expand its outreach and programming for businesses in 2016 and beyond.

2014 helmsleyvolunteer

Lynne Wester

This document provides an overview of strategies for engaging and managing volunteers effectively. It discusses how to delegate tasks to volunteers to help implement strategic plans. Key points include creating position descriptions for volunteers, screening and placing volunteers in appropriate roles, developing recognition and retention activities, and building communication plans to inform and thank volunteers. The document emphasizes starting small, being selective with volunteers, and evolving programs over time to offer more meaningful and flexible roles that create connections between volunteers and the organization's mission.

First Bank Presentation

Gary Winchester

Gary Winchester Jr. presented on building business socially and his company Business Networking Group which provides social media consulting, management, and business consulting services to help clients grow their business through an integrated social media and traditional marketing strategy. Some of the services offered include developing social media strategies, managing a client's social media presence, and business consulting to help clients discover their passion and apply social media marketing synergistically with other marketing efforts.

2013 BLanket Stewardship and Donor relations

Lynne Wester

This document discusses different approaches to donor stewardship and recognition. It argues that stewardship should be viewed as an extension of donor cultivation rather than just post-gift interactions. It presents the "blanket approach" of having standardized communications for different donor groups throughout the year. Examples include sending annual reports, event invitations, and impact stories to all donors. It acknowledges challenges of stewardship during capital campaigns but emphasizes continuing strategic, personalized outreach and measuring results. The document provides ideas for campaign stewardship such as thanking donors online and during dedicated weeks. It aims to maintain relationships while addressing the constraints of shorter timelines.

Grand rapids branding presentation oct 2017

Dee Schutte

The document summarizes the branding process for Grand Rapids, Minnesota over several years. It describes the original "Thousand Grand Lakes" branding from over 20 years ago. In 2009-2010, a new branding process was launched with a community committee and consultant hired to guide them. This led to the new 2010 brand of "Grand Rapids, It's in Minnesota's Nature." Successes included brand champions and a branding coordinator, but failures included lack of business buy-in and funding issues. In 2013, the brand committee reconvened and hired new consultants to address adoption problems. A new logo was launched in 2014. Currently, a branding handbook is being created for local businesses to educate them on adopting the community brand

World jewish relief

Natalie Blackburn

This document discusses World Jewish Relief's use of social networks and new approaches to engage young professionals in major donor fundraising. It introduces the presenters and provides an overview of WJR's work and major giving trends. It then outlines strategies for engaging young professionals through branding, events, and advocacy programs. It also discusses using social networks and virtual tools to conduct research and make introductions. Projections include raising £100k from major donors within three years through a dedicated staff member and continual learning.

How to boost employee engagement with the volunteer match network

VolunteerMatch

Many companies invest a lot of time in researching nonprofits and curating one-off volunteer opportunities for their employees. Yet research shows that one-third of employees won’t actually give through their workplace because they’re not able to choose the causes that matter to them. What if there were an easy way to connect employees with high-quality volunteer experiences that are meaningful to them? There is. The VolunteerMatch Network is a consolidation of vetted, real-time nonprofit volunteer needs, all in one place. It can be easily integrated into your existing corporate giving platform in a way that’s tailored to your company’s goals and preferences. On Tuesday, May 29, 2018 at 2pm ET/11am PT webinar attendees got a walkthrough of: -Why it’s important to give your employees choice in your volunteer program -How to balance employee choice with company-sponsored cause areas -How the VolunteerMatch Network connects employees with causes that are meaningful to them -How VolunteerMatch’s custom integrations can serve the interests of both your company and its individual employees, while saving you time and money.

CCHG, Inc. Pitch

USAID-FAMU Farmer to Farmer Program

Tallahassee needs more social and entertainment venues to retain its young professional demographic between ages 25-54. Concept Creative Hospitality Group plans to open a green business space with a cocktail lounge, restaurant, private meeting space, and business incubator to engage this group. They estimate startup capital needs of $3 million which will come from SBA loans, private equity investors, and friends/family. They project being operationally profitable within 90 days of a soft opening on Black Friday and grand opening on New Year's Eve.

Brand and direct marketing: an odd couple or the perfect relationship? | Bran...

What's in a name? - Young Women's Trust. Brand Breakfast 23 April 2015

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to What's in a name? - Young Women's Trust. Brand Breakfast 23 April 2015

Similar to What's in a name? - Young Women's Trust. Brand Breakfast 23 April 2015 (20)

More from CharityComms

More from CharityComms (20)

Recently uploaded

Recently uploaded (20)

What's in a name? - Young Women's Trust. Brand Breakfast 23 April 2015