Brand Activate specializes in field marketing for the wine and spirits industry. They create strategic programs that connect target consumers to brands through innovation, technology, and talent. Their experienced staff execute programs nationwide that drive measurable results and sales increases through promotions, events, training, and analytics. They took one brand from a 37% sales decrease to a 30% increase through a focused girls' night out program and line extension launch.
Marketing plan for App-"Chef from Home"Nishant Gupta
This is a proposed marketing plan of an online food delivery app which aggregates the chefs and home based cooks created as a final project during and internship under Prof. Sameer Mathur of IIM Lucknow.Hope you like it!!!
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
Marketing plan for App-"Chef from Home"Nishant Gupta
This is a proposed marketing plan of an online food delivery app which aggregates the chefs and home based cooks created as a final project during and internship under Prof. Sameer Mathur of IIM Lucknow.Hope you like it!!!
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
With the automotive market being extremely competitive, Glyn Hopkin were struggling to obtain the amount of online exposure that they required to boost brand awareness. The main objectives for the brand’s SEO campaign were to increase overall site traffic and to rank in top positions for car model and location-based keywords. The dealership wanted to compete against the manufacturers whose cars they were selling, in the online landscape.
A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Visual Communication Planner 3: Strategy made easyGabriele Carboni
Planning your communication strategy doesn’t have to be complicated. Analyse, outline and create a visual plan of your web communication strategy with this simple (free) tool.
Download the Visual Communication Planner on http://visualcommunicationplanner.com and get your free resources!
English version 3.0
An overview of the services provided by MLD, Maglabs Digital. This presentation includes a number of client examples of the work carried out by Maglabs Digital including examples of website build projects, creative design and managed digital services.
For more information visit: www.maglabsdigital.com
Incubeta sales offering covering all aspects of our new divisionsDennis Armstrong
Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.
There are more than 5,000 media options for marketers in Canada. Dicomm offers a single call option to manage the process of analyzing, buying and measuring your media plan to maximize return. Print, TV, Radio, Digital, Out-of-Home.
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
With the automotive market being extremely competitive, Glyn Hopkin were struggling to obtain the amount of online exposure that they required to boost brand awareness. The main objectives for the brand’s SEO campaign were to increase overall site traffic and to rank in top positions for car model and location-based keywords. The dealership wanted to compete against the manufacturers whose cars they were selling, in the online landscape.
A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Visual Communication Planner 3: Strategy made easyGabriele Carboni
Planning your communication strategy doesn’t have to be complicated. Analyse, outline and create a visual plan of your web communication strategy with this simple (free) tool.
Download the Visual Communication Planner on http://visualcommunicationplanner.com and get your free resources!
English version 3.0
An overview of the services provided by MLD, Maglabs Digital. This presentation includes a number of client examples of the work carried out by Maglabs Digital including examples of website build projects, creative design and managed digital services.
For more information visit: www.maglabsdigital.com
Incubeta sales offering covering all aspects of our new divisionsDennis Armstrong
Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.
There are more than 5,000 media options for marketers in Canada. Dicomm offers a single call option to manage the process of analyzing, buying and measuring your media plan to maximize return. Print, TV, Radio, Digital, Out-of-Home.
Best Digital Marketing Agency -Reached Digitalharpreetvarn96
We provide top services in SEO, SMM, PPC, Email marketing, and many more for the top performance of your business. So, Join Us and REACH YOUR CUSTOMERS WITH REACHED DIGITAL!
We specialise in providing Digital Services to Hotels, Restaurants, Travel and F&B Brands around the world. Learn more about how we can help your business succeed online.
Pillars of Growth
Proprietary Strategic framework designed to help brands accelerate and scale efficient customer acquisition
This is all built on a strong strategic foundation that we help establish to make brands reach and resonate with their target customers
- Deep understanding of customer and market trends and insights, identity mapping and audience psychographics and segmentation
- Brand strategy and product positioning
- Customer journey optimization
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
I'm Karabo Mamabolo, a marketing strategist that focuses on creating memorable campaigns. Creating brands & digital campaigns across a variety of industries. Creating brand and digital campaigns for over 2 years in the FMCG industry and across a variety of other industries, I've learnt to connect B2B alongside B2C marketing goals for business as a in-house Junior Strategist &Freelancer.
Power Brands is America’s leading beverage development and management firm. Power Brands also specializes in food and other FMCG.
We have developed over 800 brands and have managed the launch and growth of a multitude of consumer brands into the marketplace across the United States and in many other countries.
Power Brands founders have both been in the FMCG business for over two decades and have owned and managed many FMCG brands as well as working for fortune 50 consumer product companies.
Neuro Functional Drinks, SK Energy Shots, Evolution Fresh and Fruzinga drinkable yogurts are some recent examples of brands we have helped pioneer.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. WE CREATE UNIQUE EXPERIENCES WHERE
BRANDS, CONSUMERS AND CULTURE CONVENE.
3. COMPANY PROFILE
Brand Activate specializes in field marketing within the Wine and Spirits
Industry. Our extensive experience across “four” tiers of the three-tier
system and our ability to create and execute unique programs enable
us to achieve our client’s business goals and make Brand Activate an
industry standout.
Utilizing innovation, technology and talent, we create strategic programs
that connect the target consumer to your brand. We build programs
with measurable results that impact the target consumer and drive
sales. Our extensive network of talent & vendor partners, along with
our comprehensive reporting & analytics portal ensure a clear path to
success.
4. Developed, executed and managed on premise programming
nationwide in 40+ primary, secondary and tertiary marketsSOME OF OUR WORK
NEVER A DULL MOMENT
Every day is different at
Brand Activate and we love it!
Took the brand
from a 37% decrease
in sales to a 30%
increase by transitioning
to a Girls Night Out focus
and launching a line
extension
Innovating service
in the on premise with
keg cocktail systems and
programming to support
those systems in
225 accounts for 2016
Recruited,
trained and managed
a field sales team of
40 people nationally to
increase awareness and
drive sales in key focus
markets
Worked with
new executive team
to define the brand DNA,
set sales goals, define
staffing needs and create
2016 distributor and trade
programming
Created and executed
Influencer/Nightlife
Program in NY & LA – over
3,600 consumers sampled
and over 400 consumer
Social Media posts
generated.
5. KNOWLEDGEABLE STAFF
We staff each program directly to the client’s
needs, matching areas of expertise, category
knowledge, and program structure with the
best possible staff whether it be internal,
external or through a partner agency.
INDUSTRY EXPERIENCE
We have experience creating and executing
mutiple market long- and short-term field
marketing programs and national on- and off-
premise sampling programs. Our experience
includes event marketing, PR management,
and celebrity/digital program integration.
ROI AND GOAL DRIVEN
We increase and exceed program KPIs.
We manage budgets to the success of
the program and look for efficiencies both
internally and externally to decrease budgets
and increase ROI.
INNOVATIVE APPROACH
Our in-depth knowledge of the complex
compliance landscape and the three-
tier system, combined with our extensive
experience and creative problem solving,
enables us to take a fresh look at your
business and apply innovative and impactful
strategies.
WHY BRAND ACTIVATE
6. OUR APPROACH TO FIELD MARKETING
Field Marketing provides the opportunity to
influence consumers at the point of purchase.
Field Marketing offers a higher per impression
conversion rate than traditional marketing.
Brand Activate Field Marketing not only
impacts consumers but amplifies activation
throughout the three-tier system.
INDUSTRY
EXPERIENCE
ACCOUNT
EXECUTION
Visibility
Viability
Volume
Staff Affinity
Program Development
Execution and Management
Nightlife and Hospitality
Distributor Relations Right Time
Right Place
Right Customer
Trained Staff
9. OUR COVERAGE
• Regional & Field Marketing Managers
• Brand Ambassadors
• Promotional Models
• Mixologists / Bartenders
WE ARE NATIONWIDE!
10. CHAPTER 1
High-level Category Training
CHAPTER 3
Events & Sales Training
by Channel
CHAPTER 2
Brand Training, Culture
& DNA
CHAPTER 4
Legal & Compliance
TRAINING & TESTING
TRAINING DELIVERY METHODS:
• Video Training
• Online / Web Portal
• Recorded Web-based
• Testing & Certifications
• Live In-Person
• Gamification
We provide a strong foundation for our staff and
surround our clients with passionate, intelligent,
industry professionals
11. BENCHMARK
Benchmark is a business insights tool custom-made for producers and marketers of beer,
wines and spirits industries. Obsessed with making a tool that is easy to use, built to reveal
insights that lead to actionable business decisions, Benchmark is an integrated system built
to connect your field activation with your marketing teams.
ACCOUNT TRANSPARENCY
From account visits to menu placement, POS
distribution to bar buys, Benchmark allows you
to keep track of who, when, where, and what your
team has on their plate.
BUILT FOR MOBILE
• Mobile Ready Websites
• Mobile & Table Apps
POWERFUL ANALYTICS
• Real Time KPI Tracking
• Metrics
• Team Wide Insights
• Request Customized Reports
13. OBJECTIVE
• Re-invent Hpnotiq’s brand image and overcome the brand’s
urban stigma amongst the trade
• CreateprogrammingthatwouldengageLDAdrinkersseeking
a sweet cocktail
• Shift the brands overally urban history and current profile to
you female drinkers without alienating legacy consumers
OUR SOLUTION
Own the Occasion of Girls Night Out (GNO) while maintaining a laser
sharp focus on the brand’s platform. Every activity, every cocktail name,
every POS item, every barstaff and consumer engagement had to speak
to the message of GNO.
THE EXECUTION
A robust field marketing program that included full time Field Market
Managers that executed the below activity over four years, while
remaining 100% focused on the GNO platform .
• Bar Buys: 9,962
• Bar Nights/Promotions: 4,540
• Menu Placements: 6,080
• Secret Shops: 8,160
• Account Visits: 35,820
• Staff Training: 19,050
• Celebrity Events: 123
• GNO Events: 1,314
14.
15. SALES RESULTS
After a five year decline around the brand was returned to flat in the first
24 months of the program; the launch of Hpnotiq Harmonie created a
37% increase in the 2011 fiscal year.
CONSUMER IMPACT
Research showed a 24% increase in brand recognition as a GNO brand
anda 26% increase in intent to purchase amongst target consumers.
Facebook fans also increased from 30,000 to over 200,000.
16. OBJECTIVE
Capitalize on the increased interest in the Moonshine category
by creating programs for both the on and off premise that
impacted sales, created sustainable distribution, and increased
category and brand awareness.
OUR SOLUTION
Create and implement a cocktail strategy, shot strategy, volume service
program, engaging promotions, and improve POS. Create a calendar of
sales programs and resources for the OSM sales team and assist them
in implementation. Improve vetting, hiring and training of promotional
models and reformat execution of current promotions while providing
improved POS and logistics resource and management. Manage
national sales resource budgets for all sales teams nationally including
promotional spends. Hire, train and manage a field marketing team to
focus on target markets.
17. EXECUTION
We created and implemented seasonal and annual sales programs for both the
Ole Smoky sales team and the FMM team we recruited, hired and managed.
The Sales team was given pre selected kits to fit each type of program they sold
into accounts, complete with POS, managed bar nights, and promotions. We
then booked their events, shipped their kits and provided recap information for
each account. Field Marketing Managers (FMMs) were tasked to create new
distribution and increase existing volume by achieving monthly key performance
indicators such as new distribution, case sales, staff training, promotions,
account support, menu placements, visibility POS goals and events. We
achieved all program KPIs and were able to deliver a completed program under
budget. Additionally we also created and managed a communication chain for
on premise national accounts to assist in providing each account location with
POS, menus and promotions.
A NATIONWIDE PROGRAM THAT RESULTED IN
• 1,235 national promotions executed and
over 300,000 consumers reached and sampled
• 6 seasonal programs completed and executed
by sales staff annually
• $1.5 million dollar budget managed across
FMM and National sales resources
A NATIONWIDE FIELD MARKETING PROGRAM THAT INCLUDED
FULL TIME FIELD MARKET MANAGERS IN 13 MARKETS AND
BRAND AMBASSADORS IN 30 MARKETS THAT RESULTED IN
• 300 new points of distribution
• 2,560 bar nights/promotions
• 780 menu placements
• 9,920 account visits
• 7,630 staff trainings
• 3,360 social media posts
18. OBJECTIVE
Create awareness amongst the trade and consumer within the
nightlife channel for a new Super Premium Croatian Vodka. Open
desired key accounts in the nightlife channel and increase Social
Media content and consumer engagement
OUR SOLUTION
Leverage nightlife relationships to achieve sell in and replicate authentic
early adaptor consumer behavior by executing covert sampling
events in the accounts. Focused on executing the covert sampling
events on the right nights with the right influencers and exploiting the
“social” nature of the target demographic by hiring social media savvy
influencers and ambassador
19. EXECUTION
Brand Activate worked with AKVINTA and it’s distributor, Southern
Wine and Spirits, to leverage relationships with key decision makers
and owners to sell in the AKVINTA influencer program. Brand Activate
then identified and engaged key nightlife influencers in each market and
armed them with an army of beautiful, well trained, social media active
models to execute covert bottle service promotions. At each promotion
they would create a party around AKVINTA and sample consumers and
the trade covertly, never letting anyone know they worked for the brand.
Each account was executed on it’s “best night”, Marque Monday’s,
to ensure best reach amongst the target consumer and nightlife
influencers.
RESULTS
• Added to the Bottle list in all 16 accounts
• 84 Covert Sampling Events
• 6,737 Consumers Sampled
• 16,843 Direct Consumer Impressions
• 270 Local Nightlife Influencers Engaged and Sampled
• 611 Influencer and Ambassador Generated Social Media Posts
• Brand achieved it’s first “1,000 case month” in each market due to
program