This marketing plan outlines strategies for a new home-like food service. It will target consumers seeking homemade meals through handpicked recipes. The goals are to establish core competencies in sourcing and cooking, identify consumer segments, and partner with chefs, coaching institutes and others to build awareness. Tactics will involve promoting the product, brand and service through various channels and incentives. The plan will be implemented over 7 months, with reviews of performance and potential revisions to the approach if thresholds are not met. An executive team will oversee operations, marketing, HR and technical functions to launch the startup.

1. Marketing Plan

2. •
HOME-LIKE-FOOD
• handpicked
recipes
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3. The Need !!
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4. TARGET !
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5. Situation Analysis

6. Core Competencies
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8. Consumer Segment
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10. GOAL!!

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13. • Channel members

14. • Famous chefs
• Coaching Institutes
• Service apartments
• “Food And Living” TV shows

16. Context

17. Value Proposition
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21. Tactics
 Product
 Service
 Brand
 Price
 Incentives
 Communication
 Distribution

22. Product
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23. Services

24. Brand
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25. Price
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26. Incentives
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27. Communication
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28. Distribution

29. Implementation
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30. Infrastructure
Our Team
Executive Body
(CEO,CTO,CFO)
Operations
Marketing
&
PR
HR
&
Technical

31. Processes
Our company’s first focus shall be on creating a
buzz about the app in the eyes of collaborators to
meet the min limit of collaborators to make our
start up operational
Proactive role in social media marketing and
increasing visibility in targeted consumer segments.
A professional team for evaluating channel partners
shall be made
After 7 months a detailed analysis and comparison
shall be conducted to review the marketing plan. If
it fails to surpass a threshold, the plan would be
scraped.
After implementation of revised marketing plan, a
pan operating regions survey shall be conducted to
monitor the necessity of brand expansion ,
revitalisation or shutting down operations.

32. Schedule
Aggregating minimum number collaborators for
supplying food and training them in first two months
along with creating brand hype by associating with
entities incorporating maximum target segment
Operations start at the end of second month after
recruiting operations team and delivery personels
Feedbacks and regular market surveys for suggesting
improvements in revenue model and interface over
next 4 months
During seventh month, a detailed analysis of cash flow
statements and net profit. If company is in losses, the
marketing

33. Thankyou

34. Disclaimer !!!
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