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Branchout 2017 - Day 2 Session - Nadav Melnick

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How Viber Bots are Empowering Fan Engagement for Sports Clubs
By Nadav Melnick, Director of Product at Viber

Nadav Melnick's explores a wealth of mobile growth tips, takeaways, and best practices learned during his journey enabling cross-platform fan engagement for Viber.

Published in: Mobile
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Branchout 2017 - Day 2 Session - Nadav Melnick

  1. 1. @nadavmelnick How Viber Bots are Empowering Fan Engagement for Sports Clubs Nadav Melnick Director of Product North America
  2. 2. Viber Media S.a.r.l - Proprietary and confidential •Founded exactly 7 years ago •Acquired by Rakuten on 2014 •1 on 1 and Group messages •HD Quality Voice and Video Calls •Share Stickers, photos, doodles, videos and files •Chat Extensions •Official Accounts and Bot Platform About Viber Viber Media S.a.r.l - Proprietary and confidential • Founded exactly 7 years ago • Acquired by Rakuten on 2014 • 1 on 1 and Group messages • HD Quality Voice and Video Calls • Share Stickers, photos, doodles, videos and files • Chat Extensions • Official Accounts and Bot Platform About Viber
  3. 3. Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships
  4. 4. Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships
  5. 5. Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships Viber Media S.a.r.l - Proprietary and confidential Sport Partnerships
  6. 6. Viber Media S.a.r.l - Proprietary and confidential FC Barcelona x Viber Viber Media S.a.r.l - Proprietary and confidential FCBarcelonaxViber
  7. 7. Viber Media S.a.r.l - Proprietary and confidential Create as many sharable Moments That will Inspire FC Barcelona Fans to chat with friends Our Objective Viber Media S.a.r.l - Proprietary and confidential CreateasmanysharableMomentsThat will InspireFCBarcelonaFanstochat withfriends Our Objective
  8. 8. Viber Media S.a.r.l - Proprietary and confidential Create a CommunityCreateaCommunity Viber Media S.a.r.l - Proprietary and confidential
  9. 9. Viber Media S.a.r.l - Proprietary and confidential
  10. 10. Viber Media S.a.r.l - Proprietary and confidential Two Layers of content strategy Between Games Game Activities Viber Media S.a.r.l - Proprietary and confidential TwoLayersof content strategy BetweenGames GameActivities
  11. 11. Viber Media S.a.r.l - Proprietary and confidential Between Games •Polls •News •Videos •Schedules •Standings Viber Media S.a.r.l - Proprietary and confidential BetweenGames • Polls • News • Videos • Schedules • Standings
  12. 12. Viber Media S.a.r.l - Proprietary and confidential •Pre game Raising excitement towards the game •During game Real-time data driven MVP •After the game Community average and ranking Game Activities Viber Media S.a.r.l - Proprietary and confidential • Pre game Raising excitement towards the game • During game Real-time data driven MVP • After the game Community average and ranking GameActivities
  13. 13. Viber Media S.a.r.l - Proprietary and confidential •Pre game Raising excitement towards the game •During game Real-time data driven MVP •After the game Community average and ranking Game Activities Viber Media S.a.r.l - Proprietary and confidential • Pre game Raising excitement towards the game • During game Real-time data driven MVP • After the game Community average and ranking GameActivities
  14. 14. Viber Media S.a.r.l - Proprietary and confidential •Pre game Raising excitement towards the game •During game Real-time data driven MVP •After the game Community average and ranking Game Activities Viber Media S.a.r.l - Proprietary and confidential • Pre game Raising excitement towards the game • During game Real-time data driven MVP • After the game Community average and ranking GameActivities
  15. 15. Viber Media S.a.r.l - Proprietary and confidential •Over 4.5m followers to the FC Barcelona official account •Over 500k Messages to and from the bot every Game •8% Growth on average every game •Our users love the experience: 90% retention. •Over 5M sticker packs downloaded •Over 8M FC Barcelona stickers sent monthly Since August Viber Media S.a.r.l - Proprietary and confidential • Over 4.5m followers to the FC Barcelona official account • Over 500k Messages to and from the bot every Game • 8% Growth on average every game • Our users love the experience: 90% retention. • Over 5M sticker packs downloaded • Over 8M FC Barcelona stickers sent monthly SinceAugust
  16. 16. Viber Media S.a.r.l - Proprietary and confidential Viber.me/fcbarcelona Checkit out
  17. 17. Viber Media S.a.r.l - Proprietary and confidential Sometakeaways • The attention span of a user is super short • Don’t expect your user to come back and interact with your bot. • Think about multi layer activities • Don’t treat your bot subscribers like they are just another marketing list.
  18. 18. @nadavmelnick #branchout17 Questions Submit your questions via sli.do Enter code Branchout2017

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