Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.

1. The App Revolution
Is your business ready to go mobile?

2. Who is This Chap?
• @matthewadavid
• matthew.david@thea
ppbuilder.com
• G+ matthewadavid
• linkedin.com/in/
matthewdavid
• VP Sales &
Evangelism, JamPot

3. Pop Quiz
Do you have a smartphone?

4. Smartphones
account for 5% of
total mobile market.
29 million small
businesses in US
alone.
Only 500,000
mobile apps
available today.

5. Mobile is Mass Media

6. App Growth
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
2005
2006
2007
2008
2009
2010
2011
2012E
2013E
2014E
2015E
NewUnits
Source: KPCB
Mobile Outsells PC
PC
Mobile
0
50
100
150
200
250
300
350
400
AppDownloadinBillions
Source - XYO Logic
App Downloads
Android
iTunes

7. Unique Apps in Leading App Stores
Today
0
100,000
200,000
300,000
400,000
500,000
600,000
iTunes Android Amazon Windows
Phone
RIM Mac App
Store
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Est: 2015
Source - KPMG

8. The value of apps
Phone/Txt,
32%
Email,
9%
Web,
12%
Apps,
47%

9. Why an App-Xplosion
• Social
– Twitter / Facebook
– Zynga / Groupon
• Local
– Local Content
– Local Stores
– Local Communities
• Mobile
– Mobile Data
– Immediate
Communication
“Mobile is clearly
becoming a new way
people shop…[eBay has]
nearly tripled mobile year
over year to nearly $2
Billion.In 2011,we expect
to double to $4 Billion.”
John Donahue
President & CEO, eBay

10. Engagement
• Reach
– Global, Region, Local
– Low cost of entry
• Targeting
– Notification Services
– GPS
• Engagement
– Customer installs apps
– Customer is already engaged
• Viral
– Twitter, Facebook
– Customer Recommendations
• Transaction
– True 1:1
– M-Markets
0%
20%
40%
60%
80%
100%
120%
Reach
TargeDng
Engagement
Viral
TransacDon

11. Who needs apps?

12. Customers
• SME’s
• Community Groups
• Individuals
Resellers
• Marketing Agencies
• Designers/Developers
• OEM
Who needs apps?

13. Wayne Boyd
As a racing car driver,Wayne
uses TheAppBuilder to connect
with his dynamic and active
audience through the use of an
image gallery, blog,Twitter feed
and video channel viaYouTube.
A Connected Individual

14. SpringVale Soccer Club
Springvale Soccer Club can
post fixtures, training updates
and more via their news tab and
use image galleries to show
players, trophies and facilities
to attract new players.
TheirYouTube channel
featuring videos of drills and
skills can allow players to work
on their own ability away from
the club.
A Community Group

15. Head Over Heels – Shoe Shop
The app enables them to feature
new, sale and exclusive products
via image galleries, get their tweets
on the latest brands out there and
feature exclusive designer content
via theirYouTube Channel.
Head Over Heels can incentivize
the download of the app by
communicating to customers that
downloading and presenting the
app when in store, they can avail of
a 25% discount on products in one
single visit.
A Forward Thinking Business

16. Technology Barrier
• We want apps – but why are they
expensive to build?
• Different software
• Different hardware
• Different stores

17. Software
• Apple – iOS
• Google – Android
• Microsoft – Windows Phone 7
• RIM – Blackberry
• LOTS OF OTHERS

18. SmartPhones
• Apple
• Google
• Microsoft
• HTC
• RIM (kinda)
Tablets
• Apple, Apple, Apple
• Amazon
• Barnes & Noble
• Motorola

19. Optimizing for Mobile
• Web sites must work on Mobile
• App Experience is different to Web site
– Apps are about value
– Apps are personal
• Mobile comes in many form factors:
iPhone, Android Phone, iPad,Tablets…
more coming every day

20. Apps
PhoneGap
Appcelerator
Adobe AIR
?

21. The bottom line:
The future of content publication and
distribution will be controlled by apps and
app stores across dozens of different devices
TheAppBuilder is the only solution that allows
for easy app content creation and
distribution to all leading app stores
supporting all leading devices

23. TheAppBuilder is
creating a revolution in
app development for
the mass market. It is
simple, great value and
quick to use.

24. Technology Overview

25. Architecture
Overview
Cross Platform Editor
Desktop, Mobile, Anywhere
Web Service API
One method to rule them all
Cloud Services
- Cross Compilation
- App Store Publishing

26. HTML5 v Native - who cares?
Produce HTML5 apps automatically from our
app cloud
Resolved issues with HTML5 (cross platform
audio, manifest & off line storage)
Working with Microsoft, Intel & W3C
Presented our Cross Platform Mobile
Development Paper at MobiCASE 2011
HTML5

27. TheAppBuilder so far…

28. Future Trends
• More devices (Amazon
Kindle Fire, B&N
NOOK,Windows
Phone 7,Windows 8
Tablet, BlackBerry)
• More Affordable
• Faster
• Highly Personal
• Your Stuff in “the
cloud”
• Explosion of Apps
• HTML5 ß Buzz Word
Alert
• NFC
• Tipping Point : 50% of
the global population
• SoLoMo
• Gamification
• Your work, on your
schedule, at your
location

29. Questions?
• @matthewadavid
• matthew.david@theappbuilder.com
• G+ matthewadavid
• linkedin.com/in/matthewdavid

30. Smart TV
Deployed our apps onto
the Samsung SMART TV
Platform.
We received brilliant
feedback –
“one of only four
companies on this
planet to have figured
this out” with no
documentation or help