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Simon kendall-adjust

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Simon kendall-adjust

  1. 1. WE MAKE DATA WORK FOR YOU 1 MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL 2012
  2. 2. WE MAKE DATA WORK FOR YOU 2 ATTRIBUTION ANALYTICS STORE STATS www.adjust.com
  3. 3. WE MAKE DATA WORK FOR YOU 3 > 3,000 TRACKED APPS IN ECOMMERCE, GAMING, PUBLISHING, SOCIAL 1B 3B 4B 50TB CLICKS SESSIONS EVENTS DATA www.adjust.com 125M INSTALLS
  4. 4. WE MAKE DATA WORK FOR YOU 4 Harnessing Real-Time Marketing Data Simon Kendall HEAD OF COMMUNICATIONS www.adjust.com
  5. 5. WE MAKE DATA WORK FOR YOU 5 Most mobile apps are static. www.adjust.com
  6. 6. WE MAKE DATA WORK FOR YOU 6 6 Most websites, OTOH, respond to context. Links connect various content ! No App Store black box ! www.adjust.com
  7. 7. WE MAKE DATA WORK FOR YOU 7 Stuff Apps Already Do 7 App asks for: - coupon codes - referral codes - punching in context and searches when it could already know this. www.adjust.com
  8. 8. WE MAKE DATA WORK FOR YOU 8 Stuff Apps Could Do 8 Open the app, and you’re welcomed by: - immediately fulfilling earlier promises; - smart social recognition, closing the referral circle; - bridging the app over to the original context. www.adjust.com
  9. 9. WE MAKE DATA WORK FOR YOU 9 Fair enough on web. What’s so different on mobile? 9 Reliability & persistence of data Persistence of users Technology - apps don’t have URLs www.adjust.com
  10. 10. WE MAKE DATA WORK FOR YOU 10 We saw 77 % improved conversion to buyer. That was only the first test. Next up, we’ll do this on every campaign. TAUTVYDAS GYLYS PRODUCT MANAGER, GROWTH @ VINTED www.adjust.com
  11. 11. WE MAKE DATA WORK FOR YOU 11 Why? ! adjust.com/real_time_data www.adjust.com
  12. 12. WE MAKE DATA WORK FOR YOU 12 www.adjust.com Simon Kendall simon@adjust.com HEAD OF COMMUNICATIONS adjust SAN FRANCISCO 25 Taylor Street San Francisco, CA 94102 USA +1 415 900 9542 adjust BERLIN Saarbrücker Strasse 36 10405 Berlin Germany +49 309 146 0083

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