809 (well 36)  Ways to  Monetize Mobile <ul><li>http://twitter.com/noahkagan </li></ul>
Mobile: Today
Virtual currency sales
Incentivized: offers & installs
In app purchases
Google.com, Admob.com, greystripe.com, quattro, tapjoy advertising
App purchases
accessories
Mobile communities
Japan Consumer purchases & QR codes
Mobile payments
Location based services / advertising
SMS marketing
Infrastructure
Opportunities
Playmegaphone.com New methods of connecting with brands
Location based micro tagging Spread of gps, good camera and meta data. Create richer more micro info on food, events, etc…
saynow.com New methods for artists and service providers to get a paying audience
Photos About 10 gazillion still live on phones. New methods need to be developed to connect people and monetize.
meetmoi.com With GPS and personal information so easily available. Help connect people using phones in offline world for d...
Symbian Millions of phones on these platforms. Zig while everyone is zagging. *inspired by Chris Dury of getjar.com
Offline  purchases In the next 5-10 years carriers will take a more “nominal” fee instead of 50%. When that happens we fin...
Opportunity, mobile Google is worth $200 billion. Leading mobile ad network is only worth $750 million.
Web funnel The users of the web All the things to buy on the web advertising
Current mobile funnel Users Ways to spend money in mobile. Ultra small  (for now).
1 click payments
Mobile CPA Huge on the web. None on the phone
Directories Free mobile traffic. Aggregating apps / content Getjar.com
Ad arbitrage Mobile user acquisition < Ad revenue
Mobile Pay Venmo.com The original idea of PayPal.  Still opportunity?
Boredom Icanhasmobile. More time, less thinking, more time killing. Create activities to learn or entertain on the go.
Micro work Beextra.org Smarter phones + disposable time = time for micro mobile labor
internationalization Help other companies localize. Increases of revenue around 20%+. OR Add new languages to your own pro...
Grocery stores Augmented reality shows recipes you can make when you view ingredients.
Local <ul><li>Local mobile ad. Duh. </li></ul><ul><li>Aggregating all local mobile deals </li></ul><ul><li>Educating busin...
Thanks http://twitter.com/noahkagan
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101 Ways To Monetize Mobile

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A presentation I put together for mobilexconference.com about my thoughts for the future of mobile monetization.

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101 Ways To Monetize Mobile

  1. 1. 809 (well 36) Ways to Monetize Mobile <ul><li>http://twitter.com/noahkagan </li></ul>
  2. 2. Mobile: Today
  3. 3. Virtual currency sales
  4. 4. Incentivized: offers & installs
  5. 5. In app purchases
  6. 6. Google.com, Admob.com, greystripe.com, quattro, tapjoy advertising
  7. 7. App purchases
  8. 8. accessories
  9. 9. Mobile communities
  10. 10. Japan Consumer purchases & QR codes
  11. 11. Mobile payments
  12. 12. Location based services / advertising
  13. 13. SMS marketing
  14. 14. Infrastructure
  15. 15. Opportunities
  16. 16. Playmegaphone.com New methods of connecting with brands
  17. 17. Location based micro tagging Spread of gps, good camera and meta data. Create richer more micro info on food, events, etc…
  18. 18. saynow.com New methods for artists and service providers to get a paying audience
  19. 19. Photos About 10 gazillion still live on phones. New methods need to be developed to connect people and monetize.
  20. 20. meetmoi.com With GPS and personal information so easily available. Help connect people using phones in offline world for dating or professional
  21. 21. Symbian Millions of phones on these platforms. Zig while everyone is zagging. *inspired by Chris Dury of getjar.com
  22. 22. Offline purchases In the next 5-10 years carriers will take a more “nominal” fee instead of 50%. When that happens we finally can buy offline goods with our phone. How can you take advantage of that?
  23. 23. Opportunity, mobile Google is worth $200 billion. Leading mobile ad network is only worth $750 million.
  24. 24. Web funnel The users of the web All the things to buy on the web advertising
  25. 25. Current mobile funnel Users Ways to spend money in mobile. Ultra small (for now).
  26. 26. 1 click payments
  27. 27. Mobile CPA Huge on the web. None on the phone
  28. 28. Directories Free mobile traffic. Aggregating apps / content Getjar.com
  29. 29. Ad arbitrage Mobile user acquisition < Ad revenue
  30. 30. Mobile Pay Venmo.com The original idea of PayPal. Still opportunity?
  31. 31. Boredom Icanhasmobile. More time, less thinking, more time killing. Create activities to learn or entertain on the go.
  32. 32. Micro work Beextra.org Smarter phones + disposable time = time for micro mobile labor
  33. 33. internationalization Help other companies localize. Increases of revenue around 20%+. OR Add new languages to your own products.
  34. 34. Grocery stores Augmented reality shows recipes you can make when you view ingredients.
  35. 35. Local <ul><li>Local mobile ad. Duh. </li></ul><ul><li>Aggregating all local mobile deals </li></ul><ul><li>Educating businesses on mobile </li></ul><ul><li>marketing </li></ul>
  36. 36. Thanks http://twitter.com/noahkagan

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