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Branchout 2017 - Day 1 Session - Lauren Chan Lee

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How StubHub Optimized the User Path Across Platforms
By Lauren Chan Lee, Lead Product Manager from StubHub

Join Lauren from StubHub as she shares the journey she and her team have gone through to redesign a key functionality across platforms - the Explore Tab - to drive conversions and engagement.

Published in: Mobile
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Branchout 2017 - Day 1 Session - Lauren Chan Lee

  1. 1. How StubHub Optimized the User Path Across Platforms Lauren Chan Lee Lead Product Manager @StubHub
  2. 2. >150,000 live listings >100 million unique visitors 40+ countries worldwide
  3. 3. Orient Design Pillars Visual Upfront Personalized KPIs Conversion Traffic to event page Engagement
  4. 4. Orient Refine
  5. 5. Orient Refine
  6. 6. Orient Refine Execute Team WWSD Team Outback Team: Sharks
  7. 7. Orient Refine Execute Optimize
  8. 8. Refine Execute Optimize Orient Orient on vision and goals Refine the problem Execute against plans Optimize the product
  9. 9. @StubHub #branchout17 Questions Submit your questions via sli.do Enter code Branchout2017

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