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Branchout 2017 - Day 2 Session - Alex Austin

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Branch Product Update
By Alex Austin, Co-founder and CEO of Branch

Branch co-founder and CEO Alex Austin takes us on a tour of new and exciting developments at Branch, including cross-platform, cross-channel People-based Mobile Attribution.

Published in: Mobile
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Branchout 2017 - Day 2 Session - Alex Austin

  1. 1. Branch Product Update What have we been cooking Alex Austin CEO & Co-founder @illustriousalex
  2. 2. Your businessYour App Your Site
  3. 3. Your App Your Site Your Site Your Site Your Site Your Site
  4. 4. how Branch can help
  5. 5. Your businessYour App Your Site
  6. 6. Your businessYour App Your Site
  7. 7. Your businessYour App Your Site
  8. 8. your native app with deep links can unify the fragmentation Your App
  9. 9. Branch everywhere
  10. 10. Your App Your Site Your Site Your Site Your Site Your Site
  11. 11. The Branch you know and love User has App? Yes No Apps opens and user is directed to desired content Fallback to website Or Redirect to app/play store App installs
  12. 12. Branch network 100% accurate Fallback to website Or Redirect to App/Play store App installs User has App? No Unparalleled accuracy from our data
  13. 13. announcing the next evolution of Branch
  14. 14. cross platform, cross channel
  15. 15. cross platform, cross channel People-based Mobile Attribution
  16. 16. cross platform, cross channel People-based Mobile Attribution based on Branch’s global identity graph
  17. 17. bounce Your Site
  18. 18. bounce $59 Your AppYour Site
  19. 19. Cookie-based attribution Direct / organic download$59
  20. 20. Cookie-based attribution Direct / organic download$59
  21. 21. Adwords campaign Branch People-based Attribution Cookie-based attribution $59 $59 Direct / organic download
  22. 22. Branch uses personas $59 Your AppYour Site
  23. 23. more conversions attributed with a cross-platform view People-based attribution + 5-30 % Branch Study
  24. 24. +20 new integrations
  25. 25. +1 new integration
  26. 26. +20 new integrations
  27. 27. +100 new integrations

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