AppsFlyer performance index российское издание appdflyer_катерина шапиро

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AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д. The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.

Technology

Q3/2015
THE APPSFLYER
PERFORMANCE INDEX
FOR
Russia

Aug 2015
Fiksu’s CPLU hits
milestone
$4.04

APPS
APPS
1.4M
32% 55% 87%
USE 5-9 USE 1-4 LESS THAN 10
APPS PER DAY
APPS PER DEVICE
1.5M

Retention
Score
Scope
Methodology
Retention
Rate• 20+ million non-organic installs in
Russia
• 100s of AppsFlyer’s non-gaming app
clients
• 100s of AppsFlyer’s integrated media
partners
• Dates: Q3 2015

Foreigners Welcome
Retention Score - Android Top 10

Power Ranking: Retention & Scale
Combined

Russian Networks Rock
Retention Score – iOS Top 10

Neck & Neck
Android vs. iOS Retention
Day 1 Day 7 Day 30
+11% +11%+12%
0.939 0.947

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