Enterprise software product development requires extensive upfront design and prototyping with customer input. It focuses on gaining credibility with reference customers and expanding features for broader appeal. Sales forces can overcome objections. Consumer products require exceptional products that can sell without speaking through fluid interfaces and speedy iterations to test hypotheses and infer user needs. They benefit from co-located product and engineering teams for rapid communication. Both approaches share a focus on clear goals and feedback to create optimal product-market fit.
This presentation covers key tenets of B2B product management for both on-prem & SaaS products. It covers the different functions and deliverables a product manager has to take care of during the product life cycle.
How to Ace the Go to Market Strategy for your Product by IBM PMProduct School
One of the many hats a Product Manager wears is influencing how a product reaches its intended market. In this presentation you will learn about the different go to market strategies a PM could use. Karthik Ramaswamy, (Sr Product Manager at IBM) has experienced both the GTM and PM worlds. Get to know how a product manager can influence and set up a Go To Marketing strategy for success.
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
This presentation covers key tenets of B2B product management for both on-prem & SaaS products. It covers the different functions and deliverables a product manager has to take care of during the product life cycle.
How to Ace the Go to Market Strategy for your Product by IBM PMProduct School
One of the many hats a Product Manager wears is influencing how a product reaches its intended market. In this presentation you will learn about the different go to market strategies a PM could use. Karthik Ramaswamy, (Sr Product Manager at IBM) has experienced both the GTM and PM worlds. Get to know how a product manager can influence and set up a Go To Marketing strategy for success.
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
A model for changing company culture, practice and outcomes using a product experience focus.
Product managers often spend so much time managing the day-to-day requirements of meeting customer needs, delivering to their roadmap and competing, they don't have time to do the strategic work needed to grow their products over the long-term. This model, by focusing on the product experience and distributing accountability across the company, allows product managers to reclaim the time needed to plan and deliver strategic action.
Building and Marketing Enterprise Products - Challenges, Trends and Compariso...Aneesh Bhatnagar
This presentation covers key aspects of Building and Marketing Enterprise Products. It also includes comparison of Enterprise vs Consumer Product Management and Marketing. The challenges are different and the idea is to give a brief overview. This is to help budding and aspiring Product Managers, anyone wanting to move from Enterprise to Consumer or vice versa, Business Management, Marketing graduates and post graduates interested in research and making a career choice.
B2B Product Management by Bizongo Co-Founder & CTOProduct School
From this presentation you will learn about B2B Product Management, why UX is more important for a B2B company and why building a product which is a part of user ecosystem is crucial for Product/ Market fit.
I've used this slide in many product management talks to illustrate the cross-functional and multi-lingual challenge of product management: provide related but distinct inputs to three key stakeholders.
Lean Start-up – Lean Product Development for Start-Upsevontech
We at Evon Technologies have gained extensive experience in business model hypothesis,Agile product development,Agile Development over the past eight years by working with many Start-ups. We can be a partner and service provider for Start-ups in their execution of the Lean Start-Up Model, by providing services in Market Research, Optimizing your Business Model, Developing Market Requirements into Product Road-map, Software Product Development and Quality Assurance, Internet Marketing.
Software Product Management – Optimizing WHAT to Develop Ernani Ferrari
Software companies, as well as development teams in IT departments within companies of other industries have, for years, struggled to find better tools, methodologies and training process for software development. Yet, most medium and small organizations, as well as some large ones, still struggle with the processes that define WHAT the software to be developed should be and how it will evolve over time. Proper processes are not established and most times organizations cope with conflicting roles and stressing day-to-day decisions. Product management for software requires a company-wide understanding of goals, opportunities and required discipline related to product management and is fundamental to maximize all development and ongoing maintenance efforts. This session will address why product management is crucial to maximize revenues and reduce costs in the short, medium and long terms; what the role of a product manager is; how to unfold company strategies into product strategies; what the several business aspects to be considered at product planning are; how to define productization artifacts; and how to orchestrate product releases across a software company to improve corporate communication and overall financial results.
Main Message:
Software organizations have improved HOW they develop and support their products – they have also to improve how to, on an ongoing basis, optimize WHAT those products should be.
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
Startup marketing requires wearing a lot of hats. This startup marketing strategy case study explores building and launching a corporate brand from the ground up for a digital media startup serving financial services.
The Fundamentals of User Adoption: What Changes and What Doesn't as You Scale...saastr
Rachel Orston - CEO / User IQ at SaaStr Annual 2018
More zeros on the sales forecast doesn’t always mean adding more complexity to your customer success strategy. What are the critical fundamentals every customer success team should master and what are some of the new metrics to adopt as you scale?
Denver Startup Week - Balancing Voices in Product Managementlindsayhunt
How to collect internal and external feedback from customers and stakeholders to inform product management decisions.
Presentation from Denver Startup Week - 2015
Framework for Evaluating Enterprise Software CompaniesShomik Ghosh
I have given this talk to a variety of large tech companies and investors. The goal is to educate others around qualitative aspects of enterprise software investing and how you can use these insights to determine the quality of the company.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
A model for changing company culture, practice and outcomes using a product experience focus.
Product managers often spend so much time managing the day-to-day requirements of meeting customer needs, delivering to their roadmap and competing, they don't have time to do the strategic work needed to grow their products over the long-term. This model, by focusing on the product experience and distributing accountability across the company, allows product managers to reclaim the time needed to plan and deliver strategic action.
Building and Marketing Enterprise Products - Challenges, Trends and Compariso...Aneesh Bhatnagar
This presentation covers key aspects of Building and Marketing Enterprise Products. It also includes comparison of Enterprise vs Consumer Product Management and Marketing. The challenges are different and the idea is to give a brief overview. This is to help budding and aspiring Product Managers, anyone wanting to move from Enterprise to Consumer or vice versa, Business Management, Marketing graduates and post graduates interested in research and making a career choice.
B2B Product Management by Bizongo Co-Founder & CTOProduct School
From this presentation you will learn about B2B Product Management, why UX is more important for a B2B company and why building a product which is a part of user ecosystem is crucial for Product/ Market fit.
I've used this slide in many product management talks to illustrate the cross-functional and multi-lingual challenge of product management: provide related but distinct inputs to three key stakeholders.
Lean Start-up – Lean Product Development for Start-Upsevontech
We at Evon Technologies have gained extensive experience in business model hypothesis,Agile product development,Agile Development over the past eight years by working with many Start-ups. We can be a partner and service provider for Start-ups in their execution of the Lean Start-Up Model, by providing services in Market Research, Optimizing your Business Model, Developing Market Requirements into Product Road-map, Software Product Development and Quality Assurance, Internet Marketing.
Software Product Management – Optimizing WHAT to Develop Ernani Ferrari
Software companies, as well as development teams in IT departments within companies of other industries have, for years, struggled to find better tools, methodologies and training process for software development. Yet, most medium and small organizations, as well as some large ones, still struggle with the processes that define WHAT the software to be developed should be and how it will evolve over time. Proper processes are not established and most times organizations cope with conflicting roles and stressing day-to-day decisions. Product management for software requires a company-wide understanding of goals, opportunities and required discipline related to product management and is fundamental to maximize all development and ongoing maintenance efforts. This session will address why product management is crucial to maximize revenues and reduce costs in the short, medium and long terms; what the role of a product manager is; how to unfold company strategies into product strategies; what the several business aspects to be considered at product planning are; how to define productization artifacts; and how to orchestrate product releases across a software company to improve corporate communication and overall financial results.
Main Message:
Software organizations have improved HOW they develop and support their products – they have also to improve how to, on an ongoing basis, optimize WHAT those products should be.
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
Startup marketing requires wearing a lot of hats. This startup marketing strategy case study explores building and launching a corporate brand from the ground up for a digital media startup serving financial services.
The Fundamentals of User Adoption: What Changes and What Doesn't as You Scale...saastr
Rachel Orston - CEO / User IQ at SaaStr Annual 2018
More zeros on the sales forecast doesn’t always mean adding more complexity to your customer success strategy. What are the critical fundamentals every customer success team should master and what are some of the new metrics to adopt as you scale?
Denver Startup Week - Balancing Voices in Product Managementlindsayhunt
How to collect internal and external feedback from customers and stakeholders to inform product management decisions.
Presentation from Denver Startup Week - 2015
Framework for Evaluating Enterprise Software CompaniesShomik Ghosh
I have given this talk to a variety of large tech companies and investors. The goal is to educate others around qualitative aspects of enterprise software investing and how you can use these insights to determine the quality of the company.
Designing Successful International Go-To-Market StrategiesHans Bech
This white paper describes some of the challenges associated with international market penetration for software companies with long value chains. Further, it gives two real life examples of how companies have overcome these challenges using very different approaches.
Company XYZ changed from a channel-based approach to internationalization through acquisitions. Company ABC chose an international joint venture strategy to compensate for lack of staff and funds.
Empowering You to Empower Them: Why the Product Message Should Come From Prod...Aggregage
Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!
Launching a New Product in Established Company by Microsoft PM DirProduct School
Main Takeaways:
- How you can identify and validate problems to solve and scope a market opportunity
- How to pitch to your internal investors (your GMs & VPs)
- How to take your idea to market and validate product-market fit
Book Industry Study Group Webinar: Technology Spending in Book PublishingMichael Cairns
Webinar to review findings of market research in to the market for technology software and services supporting the global publishing industry. Report: http://bit.ly/PUBTECH2019
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Brad Hoover bio
CEO Grammarly, Inc.
Formerly 6+ years as investor
with VC firm General Catalyst
Partners, management
consultant with McKinsey &
Company, and just enough
time dabbling as a coder to
appreciate the difficulty!
Board member MocoSpace;
leading venture-backed mobile
social gaming destination site.
3. About Grammarly
Proud Sponsor of AgileBaseCamp
Offices in SF and Kyiv.
Currently hiring for a variety of
positions in Kyiv.
Consumer Saas business providing leading writing
enhancement tool
Industry-leading product
with highly engaged users.
Exceptional team with track
record of success.
Large scale with nearly 10M
annual uniques and many
paying users.
4. The essence of Product Development
Identify need: why doesn’t it exist already?
Initial product development: reduce risk (cost
and time).
Iterate product to go mainstream: improve
product feature set to increase quality (sales,
LTV) and scale (total available market).
5. Comparison: Enterprise vs. Consumer
Serves enterprise customers, not
individuals.
Generally paid; enterprise
procurement with seat license
model; security and uptime
critical.
E.g., Office365 (MS), Salesforce,
GoodData, etc.
Serves individual users.
Usually free or free offering; paid
by individual credit cards, cell
phones, e-money, etc. (if paid);
security/uptime may be less
critical.
E.g., Google search, Facebook,
Kayak, etc.
Enterprise Consumer
6. Comparison: Identify Need
Someone from the industry or
function served, who understands
all details of the market
opportunity/need.
Enterprise Consumer
Need of the founder based on life
experience, generally outside of
work.
7. Comparison: Initial Product Dev
Extensive upfront design and
prototyping.
In-person conversations and
demos fine tune the product,
often with customer input.
Develop hypothesis to infer broad
customer needs from in-person
conversations, surveys, etc.
Test the hypothesis on real users
to find the local maximum (A/B
testing; multivariate testing).
Less upfront design and
prototyping work for new features,
infer customer input via tests.
Enterprise Consumer
8. Comparison: Iterating Product to Go Mainstream
Gain credibility with reference
customers.
Expand the feature set to provide
enough appeal to broader market.
Business development deals to
reach large market.
Sales force can overcome
objections in person.
Develop the best product in the
market.
Expand feature set to solve a
broad need.
Generate word-of-mouth/viral
adoption.
Enterprise Consumer
9. Summary: Enterprise
Enterprise
Good product with great marketing/sales may
beat the reverse, as sales force can overcome
the objections through conversations.
Higher need for security & stability.
Lends itself well to outsourcing model.
10. Summary: Consumer
Consumer
Requires truly exceptional product with very fluid
funnel and interface to sell without speaking.
High need for speedy iterations to test hypothesis
(infer collective needs/preferences of user base).
Benefits from entire product development team
(product + engineering) in same location to
facilitate rapid communication/iteration.
11. Shared guiding principals
Focus on a clear, achievable goal; launch as little
as possible to provide initial value.
Create a flow environment so the team is “in the
zone”:
— Clear feedback on progress towards goals;
— New skills/challenges;
— Autonomy, especially around “how”.
If total addressable market (TAM) is not large
enough, go back to the drawing board to find
a larger hill.
12. Consumerfication of enterprise apps
Saas enables introduction of ”prosumer”
enterprise products with similarities to consumer
products and development process.
These prosumer apps may have a superior
user experience/workflow vs. strict enterprise
alternatives, and are well positioned to take
market share as a result.
A trend to follow (e.g., Google Docs, Evernote,
Grammarly).
13. If you have interest in working for Grammarly, go to
www.grammarly.com/jobs and review…
Engineering Manager
Platform Engineer
Computational Linguist
Software Engineer
Data Analyst
Thank you