How to collect internal and external feedback from customers and stakeholders to inform product management decisions.
Presentation from Denver Startup Week - 2015
Lean Better : Basic Lean Principles for StartupsUjjwal Trivedi
How to make lean a part of your startup DNA? This is from a workshop I conducted for the Startup Leadership Program's Bangalore-2018 cohort. A jist of my experience with the lean framework, how to overcome challenges in running lean and how to make it a part of how you do stuff at your startup.
Integrating the Voice of the Customer into Your Product's DevelopmentCentercode
This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
First Part Summary
• What is Feature & Feature Requests.
• Where Do Good Features Come From.
• How To Launch A Feature.
-------
2nd Part Summary:
Feature's Role In Product Design
-------
Vivek Prahlad shares his experiences on the differences and similarities between building software in the Product and Project contexts. At ThoughtWorks, he has spent approximately half of his career on the product side, and the other half on the consulting side. While the underlying principles are similar, there are often significant differences in terms of approaches that work for products and projects. Some of the differences we'll explore include: product vs. project inception, engineering considerations, testing approaches and strategies, course corrections, and more.
Lean Better : Basic Lean Principles for StartupsUjjwal Trivedi
How to make lean a part of your startup DNA? This is from a workshop I conducted for the Startup Leadership Program's Bangalore-2018 cohort. A jist of my experience with the lean framework, how to overcome challenges in running lean and how to make it a part of how you do stuff at your startup.
Integrating the Voice of the Customer into Your Product's DevelopmentCentercode
This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
First Part Summary
• What is Feature & Feature Requests.
• Where Do Good Features Come From.
• How To Launch A Feature.
-------
2nd Part Summary:
Feature's Role In Product Design
-------
Vivek Prahlad shares his experiences on the differences and similarities between building software in the Product and Project contexts. At ThoughtWorks, he has spent approximately half of his career on the product side, and the other half on the consulting side. While the underlying principles are similar, there are often significant differences in terms of approaches that work for products and projects. Some of the differences we'll explore include: product vs. project inception, engineering considerations, testing approaches and strategies, course corrections, and more.
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
Joining the dots: Managing strategic dependenciesLiz Love
https://www.prodpad.com/blog/joining-the-dots-managing-strategic-dependencies/
This presentation outlines the differences between strategic and non-strategic dependencies, and how to represent those on your product or platform roadmap.
How to drive customer onboarding and feature adoption at low costRAHUL V.P
Customer Onboarding- The first stage of the customer's journey as and when they start using a product, Feature Adoption- necessary for customer retention. Dashfrugal digital adoption platform enable SaaS companies to improve feature adoption rate
Using Customer Development to Build Your SaaS StartupArpit Rai
I recently spoke at the ProductGeeks conference organized by NextBigWhat in Bangalore on the 14th of April, 2018. The topic of my talk was on how SaaS startups can use customer development to build their product/growth
Despite increased adoption across industries, many people still have trouble defining and distinguishing between Agile, DevOps and product management. What’s the difference between these practices? Are they competing or complementary?
In this on-demand Agile Leadership Series webinar, we’ll explore what the Agile mindset is and how to develop it, taking a deep dive into the technical practices needed to build in quality at every step of the development process. Learn how, together, these approaches can improve quality and dramatically decrease time to market. We’ll also discuss how product management can help to ensure teams are building the right features for the right users.
What we’ll cover:
Defining Agile, DevOps and product management
The combined value of these approaches (and what happens when one is left out)
How to identify and prevent feature factories, technical debt and feature debt
Strategies for bringing these approaches to your organization
Building and Marketing Enterprise Products - Challenges, Trends and Compariso...Aneesh Bhatnagar
This presentation covers key aspects of Building and Marketing Enterprise Products. It also includes comparison of Enterprise vs Consumer Product Management and Marketing. The challenges are different and the idea is to give a brief overview. This is to help budding and aspiring Product Managers, anyone wanting to move from Enterprise to Consumer or vice versa, Business Management, Marketing graduates and post graduates interested in research and making a career choice.
Embracing Tech from a Non-Tech Background by Uber Product LeaderProduct School
Main takeaways:
-Basics of technology every product manager should know
-Communicating with your engineering team and peers
-Staying abreast of technological developments
VWO Webinar: How To Plan Your Optimisation RoadmapVWO
If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”
The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.
amnesty.org.uk represents a constantly evolving platform. This presentation sets out how we operate our Digital Product Roadmap to respond to user needs, expectations and changing technology.
A model for changing company culture, practice and outcomes using a product experience focus.
Product managers often spend so much time managing the day-to-day requirements of meeting customer needs, delivering to their roadmap and competing, they don't have time to do the strategic work needed to grow their products over the long-term. This model, by focusing on the product experience and distributing accountability across the company, allows product managers to reclaim the time needed to plan and deliver strategic action.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
Joining the dots: Managing strategic dependenciesLiz Love
https://www.prodpad.com/blog/joining-the-dots-managing-strategic-dependencies/
This presentation outlines the differences between strategic and non-strategic dependencies, and how to represent those on your product or platform roadmap.
How to drive customer onboarding and feature adoption at low costRAHUL V.P
Customer Onboarding- The first stage of the customer's journey as and when they start using a product, Feature Adoption- necessary for customer retention. Dashfrugal digital adoption platform enable SaaS companies to improve feature adoption rate
Using Customer Development to Build Your SaaS StartupArpit Rai
I recently spoke at the ProductGeeks conference organized by NextBigWhat in Bangalore on the 14th of April, 2018. The topic of my talk was on how SaaS startups can use customer development to build their product/growth
Despite increased adoption across industries, many people still have trouble defining and distinguishing between Agile, DevOps and product management. What’s the difference between these practices? Are they competing or complementary?
In this on-demand Agile Leadership Series webinar, we’ll explore what the Agile mindset is and how to develop it, taking a deep dive into the technical practices needed to build in quality at every step of the development process. Learn how, together, these approaches can improve quality and dramatically decrease time to market. We’ll also discuss how product management can help to ensure teams are building the right features for the right users.
What we’ll cover:
Defining Agile, DevOps and product management
The combined value of these approaches (and what happens when one is left out)
How to identify and prevent feature factories, technical debt and feature debt
Strategies for bringing these approaches to your organization
Building and Marketing Enterprise Products - Challenges, Trends and Compariso...Aneesh Bhatnagar
This presentation covers key aspects of Building and Marketing Enterprise Products. It also includes comparison of Enterprise vs Consumer Product Management and Marketing. The challenges are different and the idea is to give a brief overview. This is to help budding and aspiring Product Managers, anyone wanting to move from Enterprise to Consumer or vice versa, Business Management, Marketing graduates and post graduates interested in research and making a career choice.
Embracing Tech from a Non-Tech Background by Uber Product LeaderProduct School
Main takeaways:
-Basics of technology every product manager should know
-Communicating with your engineering team and peers
-Staying abreast of technological developments
VWO Webinar: How To Plan Your Optimisation RoadmapVWO
If your conversion optimization sprints are dependent on surprise wins, then here’s something you should know —”A surprise win might be buried deep in your A/B testing cycle; you might have to wait for weeks, maybe months to see that.”
The good news is that an experimentation roadmap can open up the possibility of seeing those wins a lot faster. This session will help you uncover ways to manage and prioritize testing ideas in a systematic manner and improve your chances of seeing wins faster with your optimization program.
amnesty.org.uk represents a constantly evolving platform. This presentation sets out how we operate our Digital Product Roadmap to respond to user needs, expectations and changing technology.
A model for changing company culture, practice and outcomes using a product experience focus.
Product managers often spend so much time managing the day-to-day requirements of meeting customer needs, delivering to their roadmap and competing, they don't have time to do the strategic work needed to grow their products over the long-term. This model, by focusing on the product experience and distributing accountability across the company, allows product managers to reclaim the time needed to plan and deliver strategic action.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Salesforce delivers innovative experiences and vision to our customers every day. Learn from the Global Innovation Solutions team exactly how they build innovation into our process, product, and culture.
Introduction to Product Management. You will understand what product management is and what does a product manager do.
Product Manager is a job position highly demanded in tech companies. They assure to deliver great quality products.
Using Amazon's PRFAQ Methodology! by Amazon Product LeaderProduct School
Main takeaways:
- Working backwards and structuring your thinking
- The PRFAQ process and adapting to your needs
- Planning to consensus building to execution
Aligning Product Strategy with Customer Feature RequestsProductPlan
We’ve all been on customer calls where we’re asked for a feature that just does not align with our product strategy. It’s not a problem if one request is an outlier, but how should you handle recurring requests from your customers that do not align with your product strategy? In this webinar, product management veterans share real examples of feature requests that did not naturally fit with the company’s vision.
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
Adopting a growth mindset requires that product teams become experts in their customers’ behavior. But often legacy technologies simply count clicks and users, and fail to provide insights that product teams need to accelerate growth.
Attend this webinar and learn how the modern growth stack can help you:
-Overcome obstacles that often prevent enterprises from moving quickly
-Use experimentation and product analytics to reduce uncertainty and increase data-driven decisions
-Design a Modern Growth Stack built from best of breed solutions to accelerate product innovation
This webinar is part of our Change the Game series.
Building new products - sundar rajan - introduction (part 1)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictious product using the discovery process to understand this methodology.
Our Product Development Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product development strategy & plan.
How great is your product idea? Every idea is great, but not every product idea can monetize itself. The product development process is crucial in deciding whether or not your product can be pushed to production. This guide will teach you how to validate your product ideas so that you can launch your next product successfully.
How to Identify Relevant Product KPIs by Roomgo Head of ProductProduct School
Main takeaways:
- Identifying fit-for-purpose KPIs: what to measure and why, the common mistakes that Product Managers makeand when to start measuring KPIs in a project
- Avoiding analysis rabbit holes: going too granular & orphaned KPIs, testing in a bubble and application ins A/B testing + Root Cause analysis
-Telling engaging stories through product data: the power of product KPIs, building business buy-in through relevant KPIs and how less can be more when sharing with the wider business
Are your Product Managers using an appropriate framework? What do Sales, Implementations and your customers say about your products? Is too much time spend on process, and not enough on value and outcomes?
These are some ideas on a simple framework for Product Management that might work for you.
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT".
Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management.
In this talk, we will discuss about:
- how Product Management practices can fit into the context of company strategy
- the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments
- the processes that facilitate development of market-responsive products
There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!
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f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
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14. How do we keep moving quickly?
How do we incorporate feedback from customers?
How do we listen to internal feedback?
What do we do with all of the product requests coming in?
How do we provide visibility on ideas?
15.
16. Feedback comes from many sources…
Customer
Requests
Quarterly
Business
ReviewsCompetitive
Analysis
Frustrations with
current tools
Industry
Trends
Engineering
Ideas
Sales
Calls
CEO
ideas
17. How do these product requests reach Product?
To: Product Team
I have a great idea for a new
product feature!
22. A pub wanted to see if we can pass them
some kind of custom parameter so they can
ingest some type of data from us. I know
that is somewhat vague.
Can you be more specific? Do they want to pass
a parameter to us in the ad request? What
information do they need from us? Can you define
what you mean by “data”?
23. Challenge: How do we
reduce the amount of
back and forth required to
understand the request?
24. ?
• Did product forget about my request?
• Should I keep emailing product the
same idea to remind them how
important it is?
• What priority does my idea have in
relation to other requests?
• How can I update my request based
on more recent feedback?
25. Challenge: How do we
provide visibility for
stakeholders about the
status of their product
requests?
26. 1. Collect product ideas from all areas of the company (geographies,
divisions, etc.)
2. Collect product ideas from all types of clients
3. Provide visibility to internal stakeholders about the status of their
request
4. Understand the “problem” to be solved and prioritize product ideas
5. Organize product ideas in a single spot so they can easily be
compared and evaluated as roadmap candidates
27. This is something we really need to get in the UI.
A referrer report that includes calls, coverage and
impressions. Currently the report only includes
impressions so pubs aren’t able to get a good
sense of how their sites are improving. We have
to combine multiple reports from tableau to get
them this info.
Example Product Request
What makes a good product request?
28. This is something we really need to get in the UI.
A referrer report that includes calls, coverage and
impressions. Currently the report only includes
impressions so pubs aren’t able to get a good
sense of how their sites are improving. We have
to combine multiple reports from tableau to get
them this info.
What makes a good product request?
What is “this”? A new
report? New columns
in an existing report?
Where in the UI?
Admin? Publisher
Platform?
Is this a new report or an enhancement to
the current referrer report?
Who “we”?
29. Summary Name / Quick Description of the Product Request
Description • What problem will this feature solve?
• Be specific about what you’re requesting.
• Provide mock reports (if applicable).
• Provide screenshots (if applicable).
• Use numbers.
Target Market Does this affect internal or external users? Which users, clients, or groups will benefit
from this feature?
Business Impact Will solving this problem result in greater revenue? Lower costs? If so, how much
(estimate)?
Frequency How often does this problem occur? How many clients will be affected? How big are
these clients?
Competitive Positioning Does this feature give us…
• Competitive advantage (no other competitor has this feature)
• Competitive parity (we will have the same feature as our competitors)
• Operational efficiency (makes us faster and reduces costs)
• None of the above (just because)
Competitors Do any of our competitors have this feature? Which ones?
33. Process
Submit Request Product Review Is it Complete?
Moves to Backlog
Yes
Clarify &
w/Product
No
Prioritize Backlog
Size
w/Engineering
“Graduates” to a
Sprint
Released Go To Market
Product
Product +
Stakeholder
Stakeholder
Check Backlog
Already
submitted?
Comment / Add
Info
Yes
No
34. Summary
Challenge: How do we organize
and track product requests?
Solution: Use a common
application to track requests by
division in the company.
Challenge: How do we understand
the product request with minimal
back and forth?
Solution: Implement a process with
standardized fields for product
requests.
Challenge: How do we provide
visibility for stakeholders about the
status of their product requests?
Solution: Allow stakeholders to see
the prioritized view of the requests.
Thank you for joining us for this Denver Startup Week session. Denver Startup Week is the largest free entrepreneurial event of its kind in North America. This session is part of the Product Track, Sponsored by Pivotal Tracker, one of six programming tracks aimed at the entire entrepreneurial team.
