1. Presented by Group – 8 Vinod Soni – 110 Vipin Jain – 111 Yasmin Gupta – 112 Ashish Aggarwal – 113 Abhishek – 115 Vikram Yadav – 116
2.
3.
4.
5. To Market (Matter in Motion) Market To (Management of Customers & Markets ) Market With (Collaborate with Customers & Partners to Create & Sustain Value) Through 1950 1950-2005 2005+
6.
7.
8.
9.
10.
11. Products (units of output) Goods Services (Intangible goods) Service (processes—applied competences) Direct Indirect (Goods--Appliances) Goods Logic Service Logic
12.
13. “ What a customer buys & considers value is never a product; its always a utility-that is- what a product does for him” – Peter Drucker
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
Editor's Notes
Compatible with other contemporary definitions Without being residual definition What goods are not…
Away from units of output To activities
Many driven by what we have leaned from understanding services FP1—back to Smith's original thesis—Bastiat’s model Service is the common denominator Sometimes service produces goods
FP4 FP5—Classification Often nothing new created FP6—Value resides with the consumer Appliances must be, leaned, used, maintained, etc. Use is usually customized
FP7 FP8—Many of our normative and positive models are adjustment to a good-centered model Consumer orientation Relationship Means-end chains Etc BUT these are implied by S-D logic
![[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)