Box Hill Institute created six niche "taster" MOOCs as a strategic objective. The MOOCs were selected based on their potential return on investment, ability to distribute critical information, and potential to attract students to paid courses. Teaching centers proposed topics that were assessed against these criteria. Selected MOOCs cover hairdressing, eLearning design, horses, canine DNA evidence, music improvisation, and networking. The courses are being designed to attract global audiences with visual elements like graphics, video and limited text instead of assessments. The goal is to complete the initial set of MOOCs by July 2014 and evaluate their performance.