Présenté au WAQ17

5. 5.8bn smartphones by 2020
2 billion people go online with smartphones
Source: GSMA Intelligence 2016
Source: The International Data Corporation

6. Since 2000
the average
attention
span has
dropped from
12 seconds to
8 seconds
source: Microsoft Insights 2015

7. 20% of searches inside
the Google App are now
coming from voice
Digital Assistant users
will grow from 390m in
2008 to 1.8bn in 2021
source: Tractica

8. What does your brand SOUND like?

10. People are more than five times as likely to buy based on a social
recommendation than through exposure to traditional forms of marketing
46% of Gen-Zers say friends recommendations & opinions matter when
choosing a brand
source: Uniquely Generation Z, IBM Institute for Business Value
source: Brandwatch

13. • It’s not just about the numbers – check follower to following ratio
• Dig a little deeper – check followers followers & geographical reach
• Don’t just target social big-hitters – look for people who will engage with you
• Build a genuine relationship – don’t just use them when you want something

14. They rely on hearing
from marketing
professionals to
create original
content

16. • Ask what contact channel they prefer
• Personalise your approach
• Attention grabbing subject header
• Keep it brief and to the point
• Offer something unique if you can
• Manage your expectations

18. 7.8 million followers
10.7 million followers
11.6 million subscribers

19. A few days later….
‘Beautiful Broken Things’ increased Amazon
sales by 95% & entered the 100 Best Sellers list
‘Everything Everything’ jumped from 1,101 to
14th place on the The Bookseller’s Bestseller list
‘All the bright Places’ & ‘The Sky is Everywhere’
jump position in the charts by over 1000%

24. 600 million active monthly users
Twitter only has 320 million active monthly users
“Our Products look better
using Instagram filters”

26. • Posted 4 photos of her L.A. life on
Mother’s Day
• Culminated in a giveaway where
users commented on their
mother’s best beauty tips
• Resulted in 1,135 user-generated
posts
You can pick up lots of additional followers for your channel

33. KateRussell.co.uk

34. The mailing list of
your supporters
remains live for
future
communications

36. If you didn’t screw up delivery
of your previous campaign
there is a high chance they
will support you again

37. In 2012 Instagram was
bought by Facebook for
$1 billion…
How many people
worked for Instagram at
that time?