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Meunier Bryson Advanced Keyword Research Tactics

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Meunier Bryson Advanced Keyword Research Tactics

  1. 1. Beyond Keyword Research Advanced Keyword Research Tactics Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
  2. 2. Resolution Media Overview • 85+ dedicated search marketing professionals • Headquartered in Chicago, IL with offices in NYC and San Francisco • Acquired by Omnicom Media Group in 2005 • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 • $150MM+ in Annual Search Media Management
  3. 3. Beyond Keyword Research 1.01.0 Search Volum e Query Intent Demographic Qualification Mobile Video Semantic Search
  4. 4. Keyword Research 1.0 • Search Volume only consideration • High volume keywords not necessarily qualified • Content that doesn’t connect to audience less likely to convert
  5. 5. Beyond Search Volume: Query Intent
  6. 6. Beyond Search Volume: Demographic Qualification Google Ad Planner Comscore Marketer Microsoft AdIntelligence Yahoo! Buzz Index
  7. 7. Beyond the Web: Mobile
  8. 8. Beyond the Web: Video YouTube Suggest YouTub e
  9. 9. Beyond the Web: Semantic Search The Intelligent Web
  10. 10. Beyond Keyword Research 1.01.0 Search Volum e Query Intent Demographic Qualification Mobile Video Semantic Search
  11. 11. Thank You! Download this presentation at BrysonMeunier.com/SMX

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