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Monetizing Mobile Search Today


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Presentation from Search Engine Strategies Chicago on monetizing mobile search.

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Monetizing Mobile Search Today

  1. 1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
  2. 2. Resolution Media Overview <ul><ul><li>85+ dedicated search marketing professionals </li></ul></ul><ul><ul><li>Headquartered in Chicago, IL with offices in NYC and San Francisco </li></ul></ul><ul><ul><li>Acquired by Omnicom Media Group in 2005 </li></ul></ul><ul><ul><li>Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 </li></ul></ul><ul><ul><li>$150MM+ in Annual Search Media Management </li></ul></ul>
  3. 3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:
  4. 4. Self-Monetizing: Entertainment N S W F
  5. 5. Self-Monetizing: Local Interest
  6. 6. Self-Monetizing: Travel
  7. 7. Three Ways
  8. 8. Think “Efficient”, Not “Emerging”
  9. 9. Ranking Factors
  10. 10. Focus on Smartphones First
  11. 11. Stop Guessing About Mobile Search Behavior <ul><li>Follow the Leaders: </li></ul><ul><ul><li>Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) </li></ul></ul><ul><ul><li>Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † ) </li></ul></ul>*Nielsen Mobile, June 2008: † comScore, September 2008:
  12. 12. Stop Guessing About Mobile Search Behavior <ul><li>Mobile Keyword Research </li></ul><ul><ul><li>Mobile Search Behavior Analysis </li></ul></ul><ul><ul><li>DIY: </li></ul></ul>
  13. 13. Stop Guessing About Mobile Search Behavior <ul><li>Analytics for Mobile: </li></ul><ul><ul><li>Mobile Analytics: Bango, Mobilytics, Omniture </li></ul></ul><ul><ul><li>Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$) </li></ul></ul>
  14. 14. Stop Guessing About Mobile Search Behavior <ul><li>Emulators </li></ul><ul><li>Webmaster Tools </li></ul>
  15. 15. Thank You!