Pull | Experience Design


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Pull | Experience Design

  2. 2. Contents Introduction Brands Weve Helped Services Our Methodology Process Samples Success Stories Leadership Bios© 2012 Pull Media LLC. All rights reserved. 2
  3. 3. Introduction At Pull, we help businesses develop highly effective digital products and services. We combine research and creativity to design powerful applications people love to use. We work on projects large and small from desktop software to websites and mobile apps.© 2012 Pull Media LLC. All rights reserved. 3
  4. 4. Brands Weve Helped© 2012 Pull Media LLC. All rights reserved. 4
  5. 5. Services Digital Brand Strategy Generative Studies / User Research Persona and Mental Models Development User Experience (UX) Strategy Information Architecture Content Development Interaction Design (Features and Behavior) User Interface (UI) Design (Detailed Visual Design) Animation, Video Design and Production Rapid Prototyping and User Testing UI Architecture - HTML/CSS, HTML5/CSS3, Ajax, Js, iOS, Android.© 2012 Pull Media LLC. All rights reserved. 5
  6. 6. Our Methodology At Pull we use our generative research process to gather unique insights. We then synthesize our findings through our creative process to design highly effective interactive media that connects with users in relevant and powerful ways.© 2012 Pull Media LLC. All rights reserved. 6
  7. 7. Audit and Research Concept Development Gather Insights Synthesize Findings Assessment Interaction Design Test and Measure Align Design with User© 2012 Pull Media LLC. All rights reserved. 7
  8. 8. Audit and Research After gathering detailed requirements ■ Requirements Gathering from business stakeholders, we conduct ■ Stakeholder Interviews generative studies to gather insights from ■ Design Audit your customers or end-users. ■ Technology Audit This step is crucial in designing ■ Customer Journey Mapping applications that are relevant, intuitive ■ Generative Research and inviting to your users. ■ Non-Directed User Interviews However, if you have already conducted ■ Contextual Observations your own research. No problem, well simply validate your findings and promptly move on to the next phase.© 2012 Pull Media LLC. All rights reserved. 8
  9. 9. UX Concept Development Simply put, your UX strategy is your ■ UX Strategy Brief digital brand. ■ Conceptual Development ■ Mental Models Your UX strategy is defined by what ■ Technology Brief users can do, how they do it and what it ■ Information Architecture feels like to them. ■ Content Development ■ Concept Boards We synthesize our research findings to develop innovative solutions that engage users to more quickly adopt, more readily convert, more frequently use your application, as well as find it intuitive and easy to use.© 2012 Pull Media LLC. All rights reserved. 9
  10. 10. Interaction Design A great idea, poorly executed, becomes ■ Interaction Design a poor experience for the user, no matter ■ Animation and Video Design how well targeted the strategy. ■ User Interface Design ■ Touch Interface Design At Pull we excel at translating concepts ■ Graphic Design into expertly executed digital products ■ High Fidelity Prototyping that are polished and beautiful. ■ UI Technical Architecture Applications that fulfill the strategic promise of a better user experience. Our extensive knowledge of interaction design best practices, principles and techniques produces highly inviting and intuitive applications.© 2012 Pull Media LLC. All rights reserved. 10
  11. 11. Assessment Our user testing keeps us honest. ■ Heuristic Analysis (And on our toes.) ■ Stakeholder Walk-Throughs ■ User Walk-Throughs We do on occasion miss the mark. ■ Observation Design is not a perfect science. When ■ Quantitative Testing that happens were lucky weve built a highly flexible process that allows us to adjust the design easily and with minimal disruption to the production process. This is why we are proponents of the "test early and test often" approach, also referred to as agile design.© 2012 Pull Media LLC. All rights reserved. 11
  12. 12. Process Samples At Pull we adapt and customize our process to fit your needs. While some projects require an extensive technical design process combined with a rather succinct creative exercise, others are just the opposite. In addition our work flow is agile and enables fast design sprints that are well suited to a rapid application development environment.© 2012 Pull Media LLC. All rights reserved. 12
  13. 13. Non-Directed Interviews Our user interview process is based on generative research that focuses on what users actually do. Our open-ended yet moderated interview model enables us to discover unarticulated needs. This approach also provides a much better window into how users understand their goals on their own terms. Sample of a prompts sheet for a non-directed interview.© 2012 Pull Media LLC. All rights reserved. 13
  14. 14. Mental Models We develop mental models from the data we gathered during our user interviews. Mental model towers are used to prioritize and later align user defined tasks, with the applications functionality. This is a powerful tool to help define user-centric content or functionality maps and begin the tasks analysis process from the users angle. Sample of a mental space sheet with mental model towers as part of a customer service application user study.© 2012 Pull Media LLC. All rights reserved. 14
  15. 15. Conceptual and Creative Development At Pull the word creative has a broad meaning. When we say creative we dont just mean content creation and visual design. Our creative process is also about inventing new forms, features or functionality in direct response to our research findings. Concepts and user experience ideas from sketch to polished concept boards.© 2012 Pull Media LLC. All rights reserved. 15
  16. 16. Content Development Sometimes a good story needs to be told. At Pull we have multiple years of agency experience and know-how to craft the right message, use the right tonality and thread a captivating interactive story together. In addition, our copywriters know how to make dry and verbose technical content consumable on digital devices.© 2012 Pull Media LLC. All rights reserved. 16
  17. 17. Application or Site Maps Application or site maps offer a holistic view of the content and hierarchy with simple boxes representing individual screens/pages or chunks of content.© 2012 Pull Media LLC. All rights reserved. 17
  18. 18. Use Case Flow Diagrams Mapping out use case flows with descriptive diagrams that tie the user interface elements to specific functions is a great way to quickly and efficiently communicate design solutions to stakeholders.© 2012 Pull Media LLC. All rights reserved. 18
  19. 19. High Fidelity Prototyping Our prototyping process starts with sketched diagrams that are intentionally unpolished so we can more quickly test layouts and flows. These sketches actually are interactive digital prototypes that allow for early testing. We then move on to applying the style and detailed design for further user acceptance and performance testing.© 2012 Pull Media LLC. All rights reserved. 19
  20. 20. UI Technical Architecture Interaction design begets a deep knowledge of technology. Our design approach incorporates UI architecture best practices early in the process and follows through with expert and pixel accurate code development. Front-end code development can happen in parallel to our prototyping process so there is no loss of time.© 2012 Pull Media LLC. All rights reserved. 20
  21. 21. Success Stories Whether its a sales increase of 80% with an Ecommerce website, creating a viral sensation, or registering momentous user adoption for a desktop application, we have often produced results beyond expectations.© 2012 Pull Media LLC. All rights reserved. 21
  22. 22. WAAW Social Commerce Platform POC Social media as commerce enabler. We designed a fully defined POC for the integration of social media and entertainment into an e-commerce platform. A digital customer experience concept for one of Europes largest loyalty program groups. The board unanimously approved the concept for production.© 2012 Pull Media LLC. All rights reserved. 22
  23. 23. Southwest Airlines Customer Experience Communication Microsite Southwest Airlines needed to effectively communicate their new boarding process. We created a microsite full of fun interactions that “dummied” down the dry subject matter and executed it in pure Southwest style. The program was so successful, it created a customer buzz on Southwests blog and fan letters were sent specifically praising this effort.© 2012 Pull Media LLC. All rights reserved. 23
  24. 24. JPMorgan Chase & Co. RecruitU Smartphone App We created a series of mobile apps for JPMCs Human Resources division specifically targeted to a collegiate audience. The apps have been well received within JPMCs recruitment stakeholder community as a positive step forward to position JPMC as a technology leader in addition to helping with their recruiting efforts.© 2012 Pull Media LLC. All rights reserved. 24
  25. 25. JPMorgan Chase & Co. Campus Recruiting iPad App This iPad app was designed to be used by recruiters while interacting with prospects. The recruiters have all been very enthusiastic about the approach and welcomed having such an engaging tool to help accelerate their recruitment efforts.© 2012 Pull Media LLC. All rights reserved. 25
  26. 26. Essilor Definity Lenses B2B Marketing Mobile App Essilor wanted a creative tool to help eye care professionals educate their patients in the unique features of its Definity lens. We developed an engaging and fun smartphone app to powerfully illustrate the Definity Lens competitive advantage. The app has garnered very positive response from its target audience.© 2012 Pull Media LLC. All rights reserved. 26
  27. 27. Essilor Optical Lab Management Application Essilor needed to overhaul their outdated green-screen lab management software. We conducted extensive user research that uncovered great opportunities for significant UX advancements. The application is garnering major support from the user community and has been unanimously approved by Essilors advisory board.© 2012 Pull Media LLC. All rights reserved. 27
  28. 28. QRS Music E-Commerce QRS Musics online retail platform handles a large variety of product categories. From electronics, to piano parts and music CDs with more than 10,000 individual product SKUs. Our design improved online merchandising dramatically and our improved UX with streamlined shopping and optimized checkout yielded an 80%+ increase in conversions.© 2012 Pull Media LLC. All rights reserved. 28
  29. 29. HCA HeartOne Heart Health Promotion and Education A heart health outreach effort developed for the HCA group of nine Dallas area hospitals. The website focuses on a highly engaging and entertaining approach to heart health education with the use of interactive video hosts who respond to user input during online surveys and fun quizzes. The website received a 75% highest score approval through an independent study.© 2012 Pull Media LLC. All rights reserved. 29
  30. 30. HCA / Medical Center of Plano Scoliosis Center Informational Website Medical Center of Plano needed to effectively position their new Scoliosis Center back surgery practice. We developed a highly engaging and interactive website with many educational features. The website was extremely effective at generating interest as hundreds of phone inquiries came through during the initial launch period.© 2012 Pull Media LLC. All rights reserved. 30
  31. 31. Alpheus Communications Corporate Website Alpheus needed to update their online presence with a more engaging website that reflected their stature in the marketplace. Our conversion-driven user experience approach has resulted in a sharp increase in web generated inquiries.© 2012 Pull Media LLC. All rights reserved. 31
  32. 32. Design Leadership David Moskovic David, Pulls Design Director and Principal is a recognized and published digital customer experience and UX thought leader. A creative technologist with a keen sense for design solutions that deliver on strategy, David has close to two decades experience designing and producing innovative applications. Over the years, David has accumulated a long track record of successful and award-winning digital media programs for some of the world’s largest organizations.© 2012 Pull Media LLC. All rights reserved. 32
  33. 33. Client Services Leadership Kelly Moskovic Kelly, Pulls Client Development Director and Principal is a seasoned media professional with a passion for superior client relationships. With a background in traditional media Kelly has worked for some of the worlds largest multi- media conglomerates in their radio and cable television divisions (AT&T, CBS, Gannett, Time Warner) creating media marketing solutions for some of the worlds biggest brands (Anheuser- Busch, Coca-Cola, Macys, McDonalds and Oscar Meyer) as well as regional and local businesses.© 2012 Pull Media LLC. All rights reserved. 33
  34. 34. THANK YOU! David Moskovic davidmoskovic@pull-media.com 214 228 7655 Pull Media LLC / PULL Experience Design 6060 N Central Expy Ste 560 Dallas TX 75206© 2012 Pull Media LLC. All rights reserved. 34