Keith Meade is a senior account director and partner at What's Up Interactive, a digital agency located in Atlanta, GA with 25 employees. What's Up Interactive provides marketing, creative and technology services and has clients such as FOX, AT&T, DS Waters, Georgia Lottery, and Georgia Aquarium. The document discusses What's Up Interactive's experience implementing AWS backup and storage solutions in 2011, rolling out Pilot Light and low capacity solutions for clients in 2012, and saving $2,500 per month with Pilot Light. It also provides recommendations to try AWS services, test systems and data flow, and realize the potential for quick scalability.