Introducing the worlds first Co-creation web based platform for business

1. Together, we can make you different

2. What would it be like to meet your customers head-on in a Co-creation platform?
A platform that enables you to unravel the needs of your customers and have them co-design brilliant ideas for your company
For some years now, we have designed, researched and tested
a global Co-creation web-platform, called CareCubicle.
CareCubicle is buildt for very large innovations towards glo- WHY WE DON’T WORK WITH PROBLEMS !
bal issues, such as the 3rd world, climate and health, as a few Working the problem leads to compromised solu-
examples. To achieve that kind of global performance, we tions if not endless discussions.
designed a unique combination of concept innovation, social Instead we look at needs as “a desired experi-
ence”, which we turn into a vision. Have your cus-
media technologies and next generation multimedia. What
tomers explore the need.
business recently found of great interest is, that the backbone That brings to light, what desired experience, a
of CareCubicle, brilliantly answers the needs of businesses for given innovation has to provide. This way, concepts
an effective Open innovation and Co-creation platform. start by aiming at a specific experience and that
enables innovation.
Our Co-creation platform provides
From an employee’s perspective
• Easy online access from an intranet or web site
• Intuitive user interface
• Clear sense of procedural flow • Invite certain strategic partners to an exhibition area
• The ability to listen to customers ideas and respond • Ideas are only developed by the closed group of signed up
• Opportunity to develop and refine concepts with details, members, ensuring the business’s IPR strategy
technologies and designs • Management decides which strategic needs/challenges
• Internal-only-option to work on business cases, marketing or everyone should focus on
any other isolated job • The possibility to allow members to suggest needs/challeng-
es to management
From a reviewer/manager’s perspective • Develop concepts, using certain company members and
• Opportunities to seek expert opinion not others
NO ORPHAN CONCEPTS : WHAT CAN YOU EXPECT FROM THIS PLATFORM?
• Reveal emerging trends by tracking the type of solutions We all recognize a polished diamond but could • ngage existing and new customers
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that appear you recognize a diamond in the rough? Brilliant From a member’s perspective • dentify lead users, connect to students intere­
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• Triggers for further ideas as concepts can be “cloned” to ideas are unpolished at first. • Extensive MyPage features sted in your business
take them in new directions As ideas are assembled into concepts, there is • Members are notified of new needs or concept develop- • ave illustrators, designers and animators pro-
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the question of how to summon the people who can duce visual aids to highlight potential new
• Review process is made easy with display, graphics and a ment that targets their interests and skill-set
build that concept into something truly amazing. concepts
separate exhibition area We have included a unique tagging system to • Bookmark certain needs and concepts and working areas • evelop new value offerings that address short,
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insure that concepts are presented to the right on MyPage medium and long term strategies
From an administrator’s perspective people. As the right knowledge is added to con- • Access an inspiration room to encourage surprising new • liminate the distance between employees and
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• Need/challenge page includes a title, short and more cepts, their potential becomes apparent. concepts customers, attract impossible-to-find individuals
or research teams with unique knowledge
elaborate descriptions (images, movies, podcasts etc.) • Start new concepts based on inspiration elements, to com-
• ngage new strategic partners to develop pro­
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• Dialog with members is owned by the business, allowing municate concept working principles
ducts or services towards valuable new market.
very precise and fast response times to new ideas • Easy illustration, movie, podcast and text upload

3. Co-creation platform overview Apply for a beta platform
MyPage for all members This is quite new to us and we are close to releasing the first
• Lists member skills, interests, photo’s, movies, etc. business platform without knowing exactly what it’s going to
• Members contributions will be noted on MyPage cost. Many have shown their interest and we have therefore
• Members will be notified according to their interest started listing the businesses who have asked to be a part of
our beta­customer program.
Need/challenge page
• Quick strategic overview including title, short description, You can apply to be on our list by sending an email to
movies, images etc. Erik Micheelsen, erik@imaginethis.dk
• Members will be able to ask in depth questions for clarifi­
cation and experience purposes
• Ideas tagged to a need can be viewed from this page
Inspiration room
“ If only HP knew what
HP knows, we would
• Lists elements of inspiration and connect them to new be three times more
concepts productive
”
– Lew Platt, Hewlett-Packard CEO
Concept development
• Members with interests and skills that match a need/chal­ WELL, NOW YOUR COMPANY CAN
Our system will enable your organization to find the
lenge or concepts, including new contributions, will be sum­
people with skills, knowledge and assets otherwise
moned to participate
unmapped and for the same reason, usually not
• Development is from the onset of concept development accessible.
divided into a strategic tree, with an underlying advanced What could your company accomplish if only
wiki structure, that includes tweet’s and multimedia your company knew what your company knows?
Exhibition room
• Management chosen concepts, movies, illustrations, texts
or any other information, can be shown in the exhibition
room for invited externals who are not a part of the concept
development
Management page
svinget-grafik.dk
• Set strategic needs/challenges for members to idea devel­
op from
• Control within the business; who is allowed to access con­
cepts and at what development stage
Vision maker Erik Micheelsen • Mobil: +45 6128 2026 • E­mail: erik@imaginethis.dk • www.imaginethis.dk