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Social EnterpriseNuove tecnologie e Modelli di fruizione:          Flessibilità e Time to Market                 Tiziana R...
The new attitudes    6,93 billion         Population        61 million    2,27 billion       Internet Users    35,8 millio...
The new attitudes of users                                                       Data & file                              ...
The new habits4
The Ongoing Trasformation Towards Social Business Models                                                                 •...
The Opportunity Map    • Cultural Changes                                           • Driving Efficiency through    • Busi...
The Ecosystem of Social Business & The Social Value Chain                                                                 ...
The Technology perspective of the Change           Today’s Company                     Needs       Time to                ...
Reasons to shift to the Cloud … looking to the Application side                  Affordable                               ...
Ride the Transformation          SaaS                  PaaS     +   Cloud           IaaS                         =10
11
Salesforce.com: Partners - Customers and Employees network                             Social Customer Profile       Colla...
Salesforce.com: The Social Enterprise DeliveredEmployee & Partners                                       Customer Social  ...
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Social Enterprise - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market

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Intervento di Tiziana Rapallini (CEO 4Cust Reply) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012

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Social Enterprise - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market

  1. 1. Social EnterpriseNuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market Tiziana Rapallini - CEO 4Cust Reply
  2. 2. The new attitudes 6,93 billion Population 61 million 2,27 billion Internet Users 35,8 million 32,7% Penetration(%) 58,7% www.internetworldstats.com © The popularity of social networks 1 billion 21,8 million 500 million 2 million 175 million 2,8 million Wikipedia ®2
  3. 3. The new attitudes of users Data & file sharing Business application Social  messaging Today we talk about a new mobile worker “always‐on” which agree  with a full integration of private life and work.  ‐Global Mobile Workforce report 2012,iPass Social Network Enterprise network Enterprise application Integrate work  with private life Bring Your Own Device3
  4. 4. The new habits4
  5. 5. The Ongoing Trasformation Towards Social Business Models • Pervasive Social  Interactions • Value in Relationships Key Disruptive • Continuous Business  Elements Changes Traditional Business  • Industry Trasformation &  • Two‐Way Markets Structure‐based Consumerization of IT / BYOD • Extended & Expanded Operating Model Market Discontinuity • Non‐Social Interactions Social Computing information sharing • Value in Transactions Networked globalism • Business Stability New Business models Social Business &  • Well‐Defined Community power structures Knowledge‐based Operating Model Industries • One‐Way Markets • Delimited information  areas5
  6. 6. The Opportunity Map • Cultural Changes • Driving Efficiency through • Business Remodeling better Collaborative  approach Solutions ‐ USB Hub • Improving Productivity and Knowledge Sharing Evolution Effectiveness Time to Market Trasformation Extend • Leveraging and Fostering • Promote the Co‐ Innovation within the Value Creation of Value within Chain: the Organization and  ‐ Employee Communities Externally ‐ Enlarged &  Open Partnership ‐ Crowdsourcing6
  7. 7. The Ecosystem of Social Business & The Social Value Chain Customers Social Enterprise Management Internal Social Business • Social CRM; • Internal Social Networks• Partners & Suppliers Mgmt & integration; • Customer communities & Self-Service. • New generation Enterprise Content• Partners & Suppliers communities. • Brand reputation & Customer insights; Management (ECM) 7
  8. 8. The Technology perspective of the Change Today’s Company Needs Time to Rapid Ma rket Evolution Market imize ROI Monitoring & MaxHow? In novationCloud Why? • Powerful and Adaptive Paradigm toParadigm enable An effective answer to the Companies Needs8 • Less focus on the Infrastructure
  9. 9. Reasons to shift to the Cloud … looking to the Application side Affordable Reliable Centralized Scalable Performance Productivity Greener Versionless Agile Innovative Ubiquity Flexibility Sustainability9 Time-to-market Accountability9
  10. 10. Ride the Transformation SaaS PaaS + Cloud IaaS =10
  11. 11. 11
  12. 12. Salesforce.com: Partners - Customers and Employees network Social Customer Profile Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Social Marketing Service & Customer SocialEmployee Engage Automate Social Networks & Extend & Product SocialNetworks Networks12
  13. 13. Salesforce.com: The Social Enterprise DeliveredEmployee & Partners Customer Social Social Networks Networks13

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