2. Hello!
valarie allman | david barna | brittany howard | kaitlin schaberg
We are Pantry
We are here because we are excited
to share with you a new app idea that
could revolutionize cooking at home
4. “
We strive to reduce the stress, time,
and complexity involved in crafting
a unique, healthy cooking
experience centered around using
ingredients users already own.
4
5. WHO WE ARE
PLATFORM
We are an iOS
mobile
application
TONE
We are FUN,
COLORFUL,
HEALTHY, and
COMMUNITY
oriented
COLORS
SAVVY
We are easy to
use with new
technology
making us user
friendly
6. BASE
MODEL
+ + + =
BUSINESSTECHNOLOGY CREATE
INVENTORY
RECOMMENDED
RECIPES
iOS APP
7. FEATURES
▫ Item Recognition
▫ Developed advanced technology where ingredients are
inputted through photo recognition
▫ Taste and Time Preferences
▫ Recipes can be filtered to match your mood and any dietary
restrictions
▫ Linked to Food Delivery Services
▫ Missing an ingredient? Link to delivery services to save you time!
▫ Link Grocery List to Grocery Store for Easy Pickup
▫ Health conscious meals on a budget
14. 63 SURVEYSNumber of Surveys Collected
14
24%said they were highly interested in using the application
15. TARGET AUDIENCE
year one
year two
year fiveyear three
Target
Undergraduate
and Graduate
students
year four
Stanford University
16. TARGET AUDIENCE
year one
year two
year fiveyear three
Target
Undergraduate
and Graduate
students
New working
professionals
year four
Stanford University
Bay Area
17. TARGET AUDIENCE
year one
year two
year fiveyear three
Target
Undergraduate
and Graduate
students
New working
professionals
New working
professionals
year four
Stanford University
Bay Area
San Francisco and
Los Angeles
18. TARGET AUDIENCE
year one
year two
year three
Target
Undergraduate
and Graduate
students
New working
professionals
Young Families
New working
professionals
year four
Stanford University
Bay Area
San Francisco and
Los Angeles
San Francisco and
Los Angeles
year five
19. TARGET AUDIENCE
year one
year two
year fiveyear three
Target
Undergraduate
and Graduate
students
New working
professionals
Both audiences
Young Families
New working
professionals
year four
Stanford University
Bay Area
San Francisco and
Los Angeles
San Francisco and
Los Angeles
New York City and
Boston
20. IDEAL USER
BRIAN JONES
- Just got accepted to a Co-Term
program at Stanford University and
is so excited!
- During undergrad went to dining
hall and has never had to cook for
himself
- Very nervous about the amount of
time, planning, and money it is
going to take to cook for himself
- Wants to cook quality meals and
maintain a healthy lifestyle
21. TAM-SAM-TM
21
Source: Kosnik, Tom (2016). Remarks in MS&E 271. Lecture 2. Spring 2016
Total Addressable
Market
Served Addressable
Market
Target Market
1.1 billion people in
the World Ages
20-29
550 million have
Cell phones
200 million have
iPhones
420 million people
in the World Ages
20-29
45 million have
iPhones
33 million active on
Instagram
10,000 students in
independent living
6,000 Students are
iPhone users
16,500 total
students at Stanford
University
23. LINKING CUSTOMERS
Short on
time and
trying to
maximize
efficiency
Little
experience
cooking, but
excited to
learn
Wants to stay
on a budget
and utilize
ingredients
owned
Seeking
health
conscious
meals
Smart Device
enabled
Families
with young
children
Young
working
professionals
24. CROSSING
CHASMS
GENERATION
While we are
targeting users
aged 20-29, we
are simple to use
through our item
recognition
technology
allowing any
iPhone user to
join with just the
click of a button.
GENDER
We appeal to
both men and
women as we
provide simple,
health
conscious
meals to delight
any palate.
CULTURE
We are culturally
sensitive as we
provide recipes
from around the
world. Our filter
feature allows
users to input
their preferences
to get recipes
matched to their
desires.
24
25. POSITIONING
STATEMENT
Pantryis...
FOR young professionals with an iphone
WHO prepares their own meals and are conscious of their time and budget
THE pantry app is a coach, personal assistant, and a community
THAT offers an elevated cooking experience making shopping effortless
and easily preparing delicious meals
UNLIKE SuperCook and My Fridge Food
OUR product is community centered, encourages the desire to eat healthy,
and is a teaching tool in the kitchen.
27. COMPETITORS PANTRY SuperCook
My Fridge
Food
Recipes By
Ingredients
Mobile
Application
Easy to Use
Free to User
Health
Conscious
Item
Recognition
28. DEMAND CREATION
INBOUND OUTBOUND
Short Videos
Beautiful Photos
User Reviews
Content Generating
Celebrity Partnerships
Quick Updates
Way to Interact with
Users
Content Centered
Details potential
updates
Celebrity Partnerships
Targeted Advertising
Supply coupons and deals at stores to
drive traffic
Celebrity Features
User spotlights and promotions for being
active
Partnerships with food delivery
services
29. PARTNERSHIPS
FOOD DELIVERY
SERVICES
GIVE
▫ Way for users to
have access to
more recipes by
completing
missing
ingredients
▫ Fulfill of our
mission of
reducing stress
for users
GET
▫ New users
▫ Increased
business
▫ Loyal
customers
30. PARTNERSHIPS
CHEFS ON DEMAND
GIVE
▫ Cooking
lessons and
tips to users
▫ Insider
knowledge
about meals
▫ One of a kind
culinary food
at home
GET
▫ Chefs receive
platform to
share their
recipes
▫ Feedback on
recipes
▫ Additional
source of
income
31. PARTNERSHIPS
SOCIAL MEDIA
GIVE
▫ Platform for users
to discuss and
learn about Pantry
▫ Help build
community that
channels are voice
▫ Generates
inbound content
GET
▫ Access to new
users
▫ Generated traffic
around Pantry
content
▫ Increased
database
information
33. RISKS
TECHNOLOGY MARKET SHARE
Can we develop
the technology
necessary to
make this app
easy to use and
efficient?
Once the
product is in our
ideal user’s
hands, how will
we address their
changing needs?
34. RISKS
TECHNOLOGY MARKET SHARE SUSTAINABLE
Can we develop
the technology
necessary to
make this app
easy to use and
efficient?
Once the
product is in our
ideal user’s
hands, how will
we address their
changing needs?
How will we cover
our expenses as
we are initially not
charging users for
the use of Pantry?
35. RISKS
TECHNOLOGY MARKET SHARE SUSTAINABLE PARTNERSHIPS
Can we develop
the technology
necessary to
make this app
easy to use and
efficient?
Once the
product is in our
ideal user’s
hands, how will
we address their
changing needs?
How will we cover
our expenses as
we are initially not
charging users for
the use of Pantry?
Are our partners
accountable to
make sure we
maintain being
a quality brand?
36. TAKE-AWAYS
▫ There is Demand
▫ After completing user and empathy research, we are confident
there is a need for this app.
▫ Unique Experience
▫ We would be able to fill a unique hole in the market
▫ Food is Essential
▫ Opportunity to shape behaviors and positively impact young
professionals lives as they are transitioning to adulthood
▫ Team Motivated to Impact
▫ As a grassroots organization, we can relate to our users and are
excited to meet their needs
38. CREDITS ▫ "2 Billion Consumers Worldwide to Get Smart(phones) by 2016 -
EMarketer." 2 Billion Consumers Worldwide to Get Smart(phones) by
2016 - EMarketer. N.p., n.d. Web. 20 May 2016.
▫ "SAS/IntrNet Application Dispatcher." Application Dispatcher. N.p.,
n.d. Web. 21 May 2016.
▫ "IPhone Is the #1 Smartphone in U.S. Market Share | Cult of Mac." Cult
of Mac. N.p., 04 July 2014. Web. 20 May 2016.
▫ "Search Results Wp Content Uploads 2013 10 Pew Instagram User
Demos Oct2013 300×164 (MarketingCharts Search Engine)." Search
Results Wp Content Uploads 2013 10 Pew Instagram User Demos
Oct2013 300×164 (MarketingCharts Search Engine). N.p., n.d. Web. 21
May 2016
38
39. PRESENTATION
DESIGN
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