The document discusses the importance of social media for marketing, highlighting the differences between traditional and social media strategies. It provides statistics about social media usage in Australia and emphasizes the need for businesses to create valuable content to gain attention. Additionally, it outlines key considerations for measuring return on investment and engaging with target audiences effectively.

1. www.twitter.com/catmatson
www.facebook.com/TwoCentsGrou
p
www.slideshare.net/CatMatson

2. Account Director at TwoCents Group
Branding
Graphic Design
Marketing
Advertising
Social Media
Web
Write for Australian Businesswomen’s Network
Co-host Social Media for Small Business Podcast
Strategy
Business Performance
Marketing
Social Media

3. You can buy attention (advertising);
you can beg for attention from the media (PR).
You can bug people one at a time to get attention
(sales).
Or you can earn attention by creating
something interesting and valuable
and then publishing it online for free.”
David Meerman Scott

4. People Trust Their Friends

5. ‘Traditional’ vs ‘Social’
 Lower-cost
 One-way  Multi-way dialog
 Expensive  High market segmentation &
 Mass market targeting
 Choose who you talk to

6. Core Social Media Channels
Facebook
Blogs
Google Social LinkedIn
+
Media
YouTub
Twitter
e

7. Important Facts About Social Media
• 10million+ Australian users on Facebook
• 190 million Tweets per day
• Flickr hosts 5 billion images
• Wikipedia hosts 17 million articles
• Google+ has 25 million users already
• 2.5million websites integrated with
Facebook
• 30 billion pieces of content is shared via
Facebook every day
• 490 million users visit YouTube every

8. Twitter

9. Networking on Steroids
• Search for relevant topics
• Engage with influencers
• Continue your networking conversations

15. Game-Changer?

17. Location-Based Apps

18. Social Media Illusions
• It's free.
• Build it and they will come.
• My customers want to engage with my business
• Just for kids.
• It's the answer to my business woes.
• It can stand on its own as a communication tool.
• Fool-proof.

19. Why Do People Interact?
40%: discounts and promotions
39%: show my support for the company to
others
34%: stay informed about activities of the
company
33%: updates on future products
30%: updates on upcoming sales
29%: entertainment
25%: access to exclusive content
21%: learn more about the company

20. MEASURE

21. Measuring Investment
ROI: the
return.
Quantitative Data: the numbers.
Qualitative Data: the opinions.

22. Google Analytics

23. Facebook Insights

25. Next?
 What are your strategic objectives?
 Where are your target markets hanging
out?
 Know your voice & your message
 Listen. Engage. Speak
 Integrate, integrate, integrate
 Be flexibly, regularly, consistent
 Be authentic