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BM EN-003 Business Analytics for Marketing - SCANBA Course
1. http://www.scanba.org/courses
Business Analytics for Marketing
This course is a part of SCANBA Business Analytics for Business Managers programs
Scandinavian
Institute of
Business Analytics
The field of business analytics for marketing has boomed
in importance in recent years, radically changing
the way businesses approach marketing investments and campaigns.
Program Overview
Hiring managers now require employees in
marketing positions to be able to speak
the language of analytics and metrics, whereas
corporate-level executives increasingly demand
ROI accountability from marketing staff. However,
it is not a rare case in which marketers do not know
how to proceed with analytics and place themselves
at a disadvantage with their lack of knowledge.
SCANBA’s business analytics for marketing program
is a practical guide to strategic decision models,
marketing metrics, and applied business analytics.
The course is designed to aid marketers in making
intelligent decisions to drive revenue and results in
their organizations.
The program is a fundamental resource for
marketing managers and executives because of
its emphasis on the practical applications
of marketing analytics.
Increase the effectiveness of your advertising
materials
Design a targeted advertisement campaign
Predict the results of marketing efforts
Measure the actual results
Report marketing results, emphasizing
the outcomes of the efforts
Identify your market position against
the competition and find a new market niche
Develop a pricing strategy using market data
Identify early signs of customer retention and
prevent it
Reveal hidden segmentation in your customer
base and update marketing strategies
You will learn how to:
Studying at SCANBA
SCANBA business analytics courses are
designed to strengthen your company’s value
proposition, to improve decision-making
processes, and to provide career enhancement
opportunities and preparation for business
analytics certification.
The SCANBA Certificate in Business Analytics
provides a formal recognition of your
professional development and commitment
to continuous learning. To know more about
the SCANBA certification program visit
www.scanba.org/certification
Certificate in Business Analytics
Jaakonkatu 2
01620 Vantaa, Helsinki
Finland
Tel: +358-9-2316-0755
info@scanba.org
www.scanba.org
EU €950
2 Days
(excluding
accomodations)
Please visit
www.scanba.org
for the most current
information.
Topics covered
The SCANBA business analytics for marketing
course covers the major aspects of marketing
with respect to business analytics. The course
topics include market segmentation and targeting,
competitive analysis, strategic decision models,
business operations, and product and service
analytics. You will gain insights regarding the use
of forecasting, predictive analytics, and data mining
in the context of conjoint analytics, product portfolio
analysis, market trends, and pricing strategy.
Case studies
The course is rich with real-world examples and
case studies. The technical aspects of the business
analytics for marketing program are explained
simply and communicated in a form that is
accessible for non-technical professionals.
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