This document summarizes the strategic planning and category management services offered by a consulting firm. It provides overviews of the firm's methodology for various services including strategic planning, category development, sales management, product launches, and market research. It also describes software tools and training/implementation services provided. The goal is to help clients optimize performance, increase sales and profits through strategic category management.

2. Reach more
customers?
High investments
in new products/
services?
Investing millions
in marketing?

3. The irony to make the
company more profitable,
most of the times, depends
on the capability to have
KEEN EYES
on business
The “TREASURE” may
be much closer than
you can imagine

4. Hidden on
working routine
Between loads of
numbers reports
Invisible to the
team eyes

5. Improve
sales and margin’s
performances
Reduce
expenses/costs
Professional
development

6. Develop strategies and methodologies
to support concret actions and
results optimization
It is the lens to identify
“hidden treasures” and ensure
the sustainable profitability

10. ESTRATEGIC
PLANNING
Company’s
CATHEGORY
SALES
MANAGEMENT
DEVELOPMENT
Assortment Optimization
Cathegory’s
Merchandising Guide
Technical
Operations Manual
Layout and Planogram
Product’s
Diagnosis of defict shops.
Analysis of results,
recommendation, of action
plan and implementation
GO TO MARKET
Financial viability
study for new
market entrants

11. Strategic Planning
Result’s analysis and formalization of
vision in the medium and long term
strategic guidelines
Present picture
Enables to establish goals looking to
the future

12. Strategic Planning
Definition of categories that will be developed in accordance with the company's vision
Internal and
external
benchmarking
Anticipates
trends

13. Methodology for the
Development of Marketing
Plan of your products / brands
Portfolio Analysis
Product’s Launch
Coordinates between the
client and specialized
partners in branding and
design
Communication Planning

14. Facilitates knowledge of the country
for new businesses or new markets
for domestic companies
Market analysis
Analysis of potential – Financial viability
Brazilian Retail picture
Technical visits to the desired channels

15. CMS (Category Management Solution), it is a
software that helps industry and retail optimize
their time. Make the analyses from Category
Management in fast and simple way by an
WEB system
MRS (Mobile Research Solution) it is a new
reserach tool that allows the questionery
elaboration, its application by mobile or tablet ,
analyses and shopper or consumer results via
web,in a real time

16. Methodology focusing
on optimizing optimizing
the performance category,
by rationalization of
inventory and analysis of
internal and external data
and shopper
Provides company leaders
with the necessary safety
for decision making
regarding:
assortment, promotion,
replenishment, pricing,
display and introduction
of new products

17. Retail
Methodology that aims to examine the assortment
of the store with its competitors and the market,
identifying key partners, assortment by price range /
brands, pricing, display, to better meet the
expectations of the shopper
Marketing/ Industry
Gather information about the portfolio,
appeals (claims), product composition,
packaging and point of sales materials

18. Methodology that takes into account the strategy category, the the
placement of products on the market, the clustering of stores per
channel for the definition of "ideal" for cluster assortment, as well as
its retail exposure
Provides an indispensable tool for consulting and implementation of
POS category by promoters

19. Develops and formalizes the
concepts of categories
Empowers your team through
the Technical Manual
Helps the team acquires knowledge and needed
skills to become experts in business
Allows achieve operational excellence

20. Objective:
Methodology to adapt the layout
of the store in accordance with
the strategic vision of the
categories profitably
Improve outcomes
Increase sales and
profitability per m²
Improving the flow
inside the store
Allow the shopper to
have a pleasure
shopping experience

21. Complete diagnosis of a
store or area based on the
current economic
information and analysis
of competitors
Preparation of a detailed
action plan allowing correct
the deviations observed in
sections of poor
performance detected
Objective:
Formalizing action plan
Reverse the current
economic situation
Implement
concrete actions
Definition of key performance indicators to assess the performance of the obtained results

22. Outsourcing
Training on the job
Trains professionals so that they have the
ability to perpetuate the work
Marketing: assume the role of Product Manager in
the preparation of the Marketing Plan
Category Management: allocate a professional
who will implement the methodology in your client
or your business
Operations: We prepare the action plan,
implement and follow up

24. Since 2000
Expertise in
Retail and Industry
Food Retail (grocery and
fresh food) and non-food
(Health and beauty care,
cleaning, chemicals,
home, pet, garden,
hardware, stationery,
electro and textiles)
Professionals who join
technical knowledge with
experience in the market
which allows us to speak
the same language, and
ensure that solutions are
aligned with the client's
vision

25. 15 years experience
in retail
3 years experience in
Industry
Over 10 years
in consulting
Author of a book
on Category
Management
launched in France
in 2011 and in
Brazil in 2012

26. CEO of Carrefour
France (1992 to 1994)
President of Carrefour
Mexico and Brazil (1994-2000)
Statutory and Executive Director
Grupo Pão de Açúcar (2001-2006)
Diretor Geral e Conselheiro
da Presidência
Grupo Casino (2007-2010)
Member of Board of Directors

27. Customers

28. Be more competitive
Earn more money
Grow
know that your company has different needs and
works to develop solutions that contribute to the
achievement of your goals
Ensures the most
appropriate solution for:
Improve your sales
Improve processes
Increase team performance
And ensure profitability of your business!