Cristina Bacalso is seeking a position that allows her to utilize her management, marketing, and sales skills to effect change and drive performance. She has over 20 years of experience in sales, marketing, project management, and business administration. Her career includes roles as a sales account manager, store operations manager, general manager, and channel partner manager. She holds a bachelor's degree in computer science and postgraduate studies in business management. She is also actively involved in her local Rotary club, having served as club president.

1. Cristina C. Bacalso
Phase 3A Block No. 3 Lot No. 8 Tierra Grande
Camella, Lawaan, Talisay City, Cebu, Philippines
+63 9175615266 / +63 9228583920
cristinabacalso@yahoo.com
Objective To join an organization where I will not only be able to express my creativity and
utilize my management skills but at the same time also allow me to serve my
causes, effect change and attain a high level of performance that will further provide
an opportunity for growth.
To proactively contribute to a company’s progress and continuing development
through a meaningful sharing of my broad knowledge and experience in the field of
Sales, Marketing, Project Management, Customer Services, Business
Administration and Management.
Education
Year 2006 Diploma in Education
Diploma in Special Education
Cebu State College of Sciences and Technology
Cebu City
Post Graduate Masters in Management in Business Management
MMBM
University of San Jose – Recoletos
Magallanes Street, Cebu City, Philippines
Earned 27 units todate
College Bachelor of Science in Computer Science
University of San Jose – Recoletos, October 1990
Magallanes Street, Cebu City, Philippines
Consistent Dean’s Lister
Graduated Cum Laude
Outstanding Non-Academic Scholars 1989 (working student organization)
High School University of San Jose Recoletos, March 1986
Elementary Tabunoc Central School
Tabunoc, Talisay, Cebu, Philippines
Awarded Most Trustworthy
One of the Outstanding Graduates of 1982
AWARDS AND RECOGNITION
2012 – 2013 Outstanding Club President, Rotary International District 3860
Perfect Attendance Awardee, Rotary Club of Cebu Fuente
2011 – 2012 Perfect Attendance Awardee, Rotary Club of Cebu Fuente
July 2012 Valuable Alumna in the Field of Community Service
University of San Jose-Recoletos, Basak Campus

2. 2010 – 2011 Perfect Attendance Awardee, Rotary Club of Cebu Fuente
Most Outstanding Club Officer, Rotary Club of Cebu Fuente
2009 – 2010 Perfect Attendance Awardee, Rotary Club of Cebu Fuente
April 2004 Most Outstanding District Zone Coordinator for Zone 1A
Rotary International District 3860
May 2003 Most Outstanding Club President – Community Based (Visayas)
Rotary International District 3860
Work Experience
July 01, 2013 – present – Sales Account Manager (Visayas and Mindanao)
ZI-ARGUS PILIPINAS INC.
As the SALES ACCOUNT MANAGER, you assume the responsibility by doing
the marketing of accounts, oversee the work of your account executives and be
a key person in charge of budgets and administration. Main responsibility is to
hit the FORECASTED ANNUAL SALES TARGET.
Duties and Responsibilities are as follows;
 Managing a portfolio of accounts
 Dealing with all aspects of product campaign and marketing
 Using an existing network of industry contacts to generate new business
 Leading and training other members of the account team
 Managing the work of account executives
 Managing the work of marketing team for product promotions
 Leading project management activity
 Ensuring necessary actions are undertaken by the account team
 Building a “territory”
 Achieving sales targets
 Create and monitor budget for the office operation
 Delivering sales presentation to customers
 Attending client meetings
 Attending sales meeting and conferences
 Attending product meeting and conferences
 Maintaining and expanding relationships with existing clients
 Completing necessary administrative work if its needed
February 2012 – June 15, 2013 – Manager, Sales, Marketing, Operation – 3 Store Branches
SAVERS Depot
Store operations – as the Store Operations Manager I am responsible in
the following areas of concerns;
 Store Atmosphere and the Appearance
 Cash Handling
 Safety and Security
 Customer Service
 Refunds and Returns
 Visual Merchandising
 Training Program of the staff
 Inventory and Stock Management of the store both for outright and
consignment products
 Sales Output Monitoring
 Recruitment of Personnel

3. SALES AND MARKETING
 As a sales and marketing manager it combines both strategy and sale
elements for a dynamic leadership role that implements revenue generating
plans with coordinated sales efforts. This is to include the responsibilities
with product development, pricing strategy and product distribution.
Analyzing current sales figures and forecasting projected numbers to
implement effective marketing and sales strategies to hit the sales target.
January 2012 – 31 January 2013 - General Manager - Visayas
CENTRAL PILIPINAS POWER & AUTOMATION, INC.
 Oversee the activities daily related to marketing of products and providing
services.
 Direct and coordinate activities of businesses or department concerned with
the pricing quotation, marketing, sales and distribution of products.
 Review the sales and activity reports and other performance data to
measure productivity and goal achievement and to determine the areas that
needs improvement and cost reduction.
 Manage staff, preparing work schedules and assigning specific duties.
 Direct and coordinate with the head office in terms of financial and budget
activities to fund operations and to maximize its investments and increase
efficiency.
 Determine staffing requirements, hire and train new employees, or oversee
the personnel processes.
 Plan and direct activities such as sales and marketing promotions and
events.
 Determine goods and services to be sold and set prices and credit terms
based o forecasts of each customer. Locate, select and procure
merchandise for resale.
 Representing the management in the purchase negotiations.
Oct 2007 to Oct 2011 Channel Partner Manager – Nationwide
SIEMENS, INC. (Philippines)
 Responsible for all the elements of the partner management with the end
goal of achieving and exceeding the partner revenue targets.
 Responsible in the identifying, recruiting and training of new partners while
growing the existing customer’s base.
 Create and deliver a channel growth strategy focused on the growth of the
existing partners
 Conduct training with new and existing channel partners
 Ensure the channel activities align with the internal sales and marketing
objectives of Siemens.
 Work closely with the Sales team for the product information, pricing and
updates.
 Work closely with the Marketing team to develop relevant channel
campaigns and ensure all the partner have what they need in terms of
marketing support (collateral, event support, etc.) at all times.
 Develop and own Key Performance Indicators (KPI) for the channel,
including the reporting process and production of monthly and quarterly
reports.
 Production of monthly and quarterly report to the region (Singapore) and to
the head quarter (Germany).
 Interacts with other Channel Partner Managers (worldwide).
Oct 2003 to Sept 2007 Section Head – Sales and Marketing (Visayas and Mindanao)
SIEMENS, INC. (Philippines)
 Achieves marketing and sales operational objectives by contributing
marketing and sales information and recommendations to strategic plans
and reviews; preparing and completing action plans; implementing
production, productivity, quality, and customer-service standards; resolving

4. problems; identifying trends; determining system improvements;
implementing change.
 Meets marketing and sales financial objectives by forecasting requirements;
preparing an annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.
 Determines annual and gross-profit plans by forecasting and developing
annual sales quotas for regions; projecting expected sales volume and
profit for existing and new products; analyzing trends and results;
establishing pricing strategies; recommending selling prices; monitoring
costs, competition, supply, and demand.
 Accomplishes marketing and sales objectives by planning, developing,
implementing, and evaluating advertising, merchandising, and trade
promotion programs; developing field sales action plans.
 Identifies marketing opportunities by identifying consumer requirements;
defining market, competitor's share, and competitor's strengths and
weaknesses; forecasting projected business; establishing targeted market
share.
 Sustains rapport with key accounts by making periodic visits; exploring
specific needs; anticipating new opportunities.
 Provides information by collecting, analyzing, and summarizing data and
trends.
 Protects organization's value by keeping information confidential.
 Updates job knowledge by participating in educational opportunities;
reading professional publications; maintaining personal networks;
participating in professional organizations.
 Accomplishes marketing and organization mission by completing related
results as needed.
Oct 1999 to Sept 2003 LIAISON OFFICER – Visayas and Mindanao Area
SIEMENS, INC. (Philippines)
 Acted as middle man in sales and marketing activities between the head
office and to customers in the regions.
 Responsible in organizing local and international sales events, product
seminars and exhibits.
Oct 1994 to Sept 1999 ADMINISTRATIVE ASSISTANT to the Regional Manager
SIEMENS, INC. (Philippines)
Responsible for the organizing the needs of the Regional Manager and Sales
Engineer within specific duties and responsibilities assigned with the objective
of providing high quality services and proper coordination within the group.
The job also requires to perform marketing function such as take charge for
any incoming orders received from the customers and follow-ups
deliveries/importation matters; take charge in making quotations; organize
marketing functions such as product seminars and conferences (domestic and
international).
Nov 1989 to June 1994 Administrative Assistant and Logistic Officer
PERT, INC.
Worked as an Administrative Assistant to the Managing Director. Handles the
function of a Purchasing Officer by processing the customer’s order to both
local and foreign suppliers. Conduct physical inventory on available stocks.
Prepares quotation and proposal to clients. Monitors the delivery. Process
importation documents and facilitate in the releasing of goods from the Bureau
of Customs. Assists the commercial group on Accounts Payable & Accounts
Receivables. Prepares the necessary documentations needed to support the
delivery of goods to the customers.
Extracurricular Activities

5. Year Position Name of Organization
2015-2016 Director, Community Service Rotary Club of Cebu Fuente
District Rotaract and Interact
Chair
Rotary International District 3860
2014-2015 District Rotaract Chair Rotary International District 3860
2013-2014 Director, The Rotary Foundation Rotary Club of Cebu Fuente
District Rotaract Chair Rotary International District 3860
2012-2013 President Rotary Club of Cebu Fuente
2011-2012 Vice President Rotary Club of Cebu Fuente
District Rotaract Chairman Rotary International District 3860
Co-Chair, Exhibit Philippine Sugar Technologies, Inc.
2010-2011 Director, Club Administration Rotary Club of Cebu Fuente
2009-2008 Member Rotary Club of Cebu Fuente
District Rotaract Chairman Rotary International District 3860
2008-2009 Community Service Director Rotary Club of Cebu Fuente
District Rotaract Chairman Rotary International District 3860
2007-2008 Member Rotary Club of Cebu Fuente
District Rotaract Chairman Rotary International District 3860
2006-2007 Community Service Director Rotary Club of Cebu Fuente
2005-2006 Club Director Rotary Club of Cebu Fuente
2004-2005 Member Rotary Club of Cebu Fuente
2003-2004 Club President Rotaract Club of Cebu South – Community Based
Assistant District Rotaract
Representative for Zone 1A Rotary International District 3860
Club Director Cebu Council of Rotaract Clubs of Rotary International
District 3860
2002-2003 Club President Rotaract Club of Cebu South – Community Based
2001-2002 Club Treasurer Rotaract Club of Cebu South – Community Based
1994 – 2000 Member Philippine Association of Secretaries (PAS)
Seminars Attended

6. 2011 to
present
Attended various trainings and seminars sponsored by the Rotary International District
3860. The trainings to include the following;
Leadership Development
Values Formation
Club Leadership Plan
Project Implementation
Four Avenues of Service
Rotary Protocol
And a lot more
2011  Financial Ethics and Business Conduct
Siemens, February 2011
 Partner Management
Siemens Singapore, May 2011
2010  Key Problem Solving and Decision Making
Siemens, April 2010
 Various Product Trainings (Automation and Drives Division)
Siemens, October 2010
 MS Office Updates (Word, Excel and Powerpoint)
Siemens, November 2010
2009  Finance Training: Assets and Liabilities, Compliance Basic and Advanced,
Global Bribery and Corruption Awareness
Siemens, March 2009
 Communication Assertiveness in Customer Service
Siemens, April 2008
 Successful Negotiations
Siemens, November 2008
2008 Optimization of Channels
Siemens, April 2008
 The Seven Habits of Highly Effective People
Siemens, July 2008
2007  Effective Presentation Skills
Guthrie Jensen, June 29, 2007
 People Handling Skills – The Key to Management Effectiveness
Guthrie Jensen, March 22, 2007
 Creative Selling and Marketing
Siemens, November 2007
2003  Negotiation Skills Seminar
Siemens, Inc., March 2003
2002  Youth Leadership and Sustainable Development
Hosted by Hamilton McMaster Rotaract Club
McMaster University, Hamilton, Ontario, Canada, May 15 – 17, 2002
 Selling to Major Accounts
John Clements Consultants, Inc., March 11 - 12, 2002
2001  Win-Win Effective Negotiations Workshop

7. Mindbroker Corporation, September 19 – 20, 2001
 Basic Professional Selling
Siemens, Inc., April 18 - 19, 2001
2000  Business Writing for Executives
Management Review Publishing, Inc.
January 26, 2000
1999  Team Building
Arts Magnate, July 9 – 11, 1999
1998  7 Habits of Highly Effective People
Siemens, Inc., February 25 – 27, 1998
 Service Plus
Siemens, Inc., January 22 – 23, 1998
1997  Time Management Training
Siemens, Inc., November 28, 1997
 PSI Basic Leadership Seminar
Philippine Seminar Inc., May 23 – 25, 1997
Seminars Conducted
April 2016 SPEAKER, ROTARY MATTERS
Rotaract President Elect and Secretary Elect Training Seminar
Rotary International District 3860, Cebu City
May 2015 SPEAKER, ROTARY MATTERS – NEW GENERATION
Rotary President Elect and Secretary Elect Training Seminar
Rotary International District 3860, Surigao City
May 2011 SPEAKER, COMMUNITY SERVICE
President Elect’s Training and District Assembly
Rotary International District 3860, Dumaguete City
2007 to present SPEAKER and TRAINOR, to various topics of the Rotary
Organization
Rotary International District 3860
2008 to 2011 TRAINOR, to various topics on Selling and Marketing to Channel Partners
Siemens Inc. Philippines
Personal background
Born on the 25th of January 1970 in Cebu City, Philippines. Single. Second
from the eldest of the four siblings. Fluent in English, Filipino and Cebuano.
Knowledgeable in various computer programs such as MSWORD,
MSEXCEL, POWERPOINT. Worked with CRM Tool like Maximizer and
PHILOS. Interest is to include travel (local and international), watch
movies, reading books, crafts making, gardening and cooking.
Skills is to include facilitating activities and meetings, planning and
organizing events, making presentations, problem solving, creative
thinking and conceptualizing ideas. Very good in interpersonal and
organizational ability. Achievement-oriented, active in social advocacy like
doing community service and outreach program, adaptable, willing to learn,
and easy to assimilate in any culture.

8. References Meanne Alcordo-Solomon
President
Alcordo Advertising International Inc.
Nichol Heights, Banawa, Cebu City
Tel. No. +63 32 2318027
Mobile No. +63 917 3206666
Ms. Danilla Velasquez
General Manager, Owner
DAKA Realty
Mobile No. +63 917 5362191
Joven Sombito
Vice President
Tradepoints Inc.
Tel. No. +63 2 7194688
Mobile No. +63 917 5360811