This is a business plan for the newly developed electric motorcycle prototype. The PPT gives details about the idea, the motorcycle, the making, specs, advantages etc.

1. Blue Streak Electric Motorcycles
Blue Streak Electric Motorcycles
Making production ready electric motorcycles

2. Blue Streak Electric Motorcycles
Introduction
What is it? Blue Streak motorcycles, intends to be a manufacturer of 100%
electric motorcycles in India. A motorcycle that’s affordable, fast, efficient and
fun to ride.
What it does? The motorcycle replaces major parts of a traditional motorcycles
and uses an electric motor, batteries, controllers and other electrical parts to
complete a working electric motorcycle.
What is the plan? By combining the best aspects of a traditional motorcycle with
today’s most advanced technology, We aim to produce high performance electric
street motorcycles that are lightweight, efficient, fast off the line.

3. Blue Streak Electric Motorcycles
The Problem/ Opportunity
More than 80 % of the world’s sale for gasoline motorcycles is concentrated in the Asian
region. Motorcycles have improved people’s lives as a convenient means of transportation.
However, air pollution caused by gas exhaust from motorcycles has become a serious
problem causing many motorcycle users to cover their faces with masks while riding on the
street. Recent rise in petrol prices have hit the people hard economically.
There are some clear advantages to going electric: no need to visit petrol pump, no oil
change, no exhaust, etc. In addition, there are a host of benefits when a customer goes
electric, carefree ownership, long term savings on petrol cost, instant power as you start,
over 90% reduction in emissions, 100% electric ride significantly reduces CO2 and noxious
fumes emissions while also saving oil reserves, higher range and less expensive on ones
pocket.

4. Blue Streak Electric Motorcycles
Favours
Rise in fuel cost
Government initiatives
Low maintenance & operational
cost
Environment friendly
Manufacturers providing incentives
to attract consumers
Challenges
Low performance
High Price
Lack of supply of spare parts
Range Anxiety
Weak Fair Strong Very Strong
Balance Beam Chart
The pros and cons of building an electric motorcycle

5. Blue Streak Electric Motorcycles
Product Overview
EVs (Electric Vehicles) are the vehicles that are powered by a system of battery,
motor, and controller instead of an internal combustion engine. Therefore,
electric motorcycles are structurally much simpler than their gasoline
motorcycle counterparts. EVs need about one fourth the components of
gasoline vehicles.
Although EV is normally considered to be technically simple, it requires an
advanced level of technology and expertise in manufacturing. Chinese electric
motorcycles have become largely popular in many parts of Asia. However, they
face maintenance and part supply chain problems in addition to product
quality. Therefore, the reputation of electric motorcycles remain low.

6. Blue Streak Electric Motorcycles
Product Overview - Parts of An Electric Motorcycle

7. Blue Streak Electric Motorcycles
 To be affordably priced at Rs. 60 to 80 Thousand.
 Two models; one with lower price (large market) and other with higher price.
 [Low price + mid range specification = Solid product] => Customer satisfaction.
 Biggest USP will be the range of the motorcycle, 100+ KMs in a single charge.
 Onboard digital touch screen dashboard with navigation and vehicle information.
 Speedy delivery, exclusive online customer care, access to spare parts.
 EV parts can be sourced within the country, li-ion battery being the exception.
 All design and vehicle manufacturing to be made in India.
Value Proposition

8. Blue Streak Electric Motorcycles
Market Segment
• EV market in India is at a nascent stage and is expected to grow by 40% over 2020.
• Indian electric vehicle market comprises of cars, 3 wheelers & 2 wheelers.
• The two wheelers dominate with an overall market share of approximately 97%.
• With growing interest in cleaner lifestyle and booming medium to high income
population, electric vehicle manufacturers can see substantial sales figures.
• The growth of electric vehicles in India is driven by factors like rising fuel costs and the
ability to increase the availability of power through the grid by multiple sources like coal,
renewable sources, gas and nuclear power.
Segmentation in the EV market
Electric two wheelers
Electric car & 3 wheelers
97%
3%
EV Market size & growth (in Millions)
2015 2020
1.0
5.0

9. Blue Streak Electric Motorcycles
Competitive Landscape
• The major players in Indian Electric Vehicles sector are Hero Electric, Mahindra,
Ampere.
• Most of these operate in the electric two wheeler segment and particularly – Scooters.
• Hero electric is the dominant electric scooter manufacturer in the country.
• Since every manufacturer is coming out with different scooter models, none of them are
concerned about electric motorcycles (bikes).
• Competition is expected to increase with entry of new players.
• New players entering the electric two wheeler market are Ather, and few Chinese
imports
• Electric vehicles directly compete with well established business model of traditional
vehicles, with more players entering the market, especially the traditional
manufacturers, the competition is expected to get intense.

10. Blue Streak Electric Motorcycles
Current Status
• Currently, we have a working motorcycle prototype.
• The motorcycle uses a DC motor and lead acid batteries to power the motorcycle.
• The motorcycle has a top speed of 65 kmpl and the batteries have a range of 30 kms
• The major parts such as motor, controller, batteries and other important parts can be
sourced within the country, for further product development .
• We have planned to design, manufacture & assemble the motorcycle locally.

11. Blue Streak Electric Motorcycles
Funding Needs & Use of funds
We are currently looking for Rs. 10 – 20 Lakhs to develop a solid next level
prototype and kick off our start-up.
This seed capital will used for developing and procuring parts for electric
motorcycle. We are sure that we won’t disappoint our investors.
We are an aspiring start-up. We are looking for seed funds for developing the
next level of prototype.

12. Blue Streak Electric Motorcycles
Pandian S, MCA
- Currently at Fixonline.in (Gadget Repair Services), Chennai
- Has experience in online & retail market
- Had been in business with electronics market for last 4 years
Anand, BE
- Currently at Sai Ram Institute of Technology as Asst. Prof., Chennai
- Experience in retail marketing
- Affluent software and web developer
Founder & Team
Contact Details
Phone: +91 9962574009
Email: yes.pandian@gmail.com
Address: No. 89, Defence colony, Muthapudupet, IAF Avadi
City: Chennai - 55, India

13. Blue Streak Electric Motorcycles
Thank you for your time