This document outlines a marketing plan for an electric vehicle company called "ELECTRIC VECHILE" or "EV". The plan proposes launching electric bikes priced between 1.5 to 7 lakhs and electric cars priced between 10 to 30 lakhs. It discusses opportunities in the growing Indian electric vehicle market and competitive brands. The target market is identified as individuals over 18 years old in metropolitan cities earning over 3 lakhs annually who are enthusiasts of cars and bikes. Promotional strategies include test drives, stunt shows, and campaigns promoting environmental protection. Key product features highlighted are comparable performance to gasoline vehicles and innovative technologies like autonomous driving and solar panels.

1. IMC PROJECT ON EV
By Satyam aswal This Electric Is Not Slow

2. Brand name & logo
• Brand Name “ELECTRIC VECHILE” “EV”
• Brand positioning statement
• For the age group of 18 and above it comes with great passion for speed as
the young blood wants to felt in his/her ride and with social responsibility
towards our nature.
• Tagline
• “This Electric Is Not Slow”

3. Opportunities
• Make in India initiative.
• The Fame India Scheme II is proposed to be implemented over a period of 3
years from 1 April 2019, for faster adoption of electric mobility and growth
of electric and hybrid technology to improve the eco-system in the country.
• Electric vehicle subsidies
• Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME 2)
scheme, with an outlay of ₹10,000 crore.

4. COMPETITIVE ANALYSIS
• Big brands entering in this market.
• Atom Motors 'Graphene-22' (to be launched)
• Hyundai Kona Electric
• Mahindra e-Verito
• Mahindra e2o
• Tata Tigor EV 2019
• Reva electric bought by Mahindra & Mahindra.
• TVS Motors acquire stake in Electric bike company UltraViolet
motorcycles.

5. TARGET MARKET SELECTION
• Income Group
• 10 lks and above (cars)
• 3 lks and above (bikes)
• Age group
• 18 and above
• Geographic
• Metropolitan cities
• Behavioral market
• People who are bike and car
enthusiast
• Psychological Market
• People who are car and bike
enthusiast but also love mother
Earth

6. PRODUCTS

7. PRICING
• The cost of manufacturing is around 80k for bikes and ex-
showroom price will be between 1.5 to 7 lakhs
• The cost of car manufacturing is around 7 lakhs and the ex-
showroom price will be between 10 to 30 lakhs

8. PLACE
• Exclusive showroom at Mumbai, Bangalore & New Delhi.
• After 1 year we will roll out franchise business partners in tier 2
cities.
• This will channel 1 distribution
• Manufacturer Dealer Consumer

9. PROMOTION
• Test drive campaign
• Stunt show
• To show the capabilities of new EV
• Save India campaign
• Tag line “EV lao Bharat Bacho”
• Electric for Electric
• To bring light in remote locations.

10. USP OF PRODUCT
• Instead being electric there is no compromise in performance of
vehicle.
• Auto pilot mode
• Reverse Energy Concept
• Solar panel mounted at top
• 30 min charge is good for 150 km
• Conference cabins

11. COST ANALYSIS
• Land for the assembly plant will be on lease of 5 years which sums
up to 3 cr
• Monthly production will be appx 20-30 units bikes & 5 cars
• Monthly sales will be appx 12-15
• Day to day expense in the assembly plant will be of 2-3 lakhs
• Average sales will be 30 lakhs

12. THANK YOU