My Desertation Project For Final Semester MBA (Marketing)

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Executive Summary
Executive Summary:
The project report on the “Market Survey of E Bikes in Pune City” is based on opinion and
perception of people from Sinhgad road and karve road, Pune toward e bikes. The major
objective of these project is to study the people’s awareness about e bikes and factors that
influence the purchase of e bikes to know these market research was carried in Sinhgad road
and karve road, Pune Maharashtra.
The research was conducted through primary data collected by visiting the shops and meeting
the general public on karve road and Sinhgad road in Pune city through well farmed
questionnaire, of which are detailed analysis was done using various statically analysis tools
like SPSS, and MS- excel.
The questionnaire contains various aspects like their profession, age, contact details and other
information. From extensive analysis of primary data, interpretation is drawn for the
questionnaire and finally concluded. Certain recommendations are also made to customer and
the e bike manufacturing company to help the company improve their sales and the customer
to know the features and usages of electric bikes from my project.
I came out with the conclusion that prospects are aware about the e bikes and could purchase
the e bikes if it matches with fuel bike in speed and power and maintenance.

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Introduction
Two Wheeler Industries in India:
Two wheelers have a special place on the Indian roads. They are extremely popular and
versatile not only as passenger carriers but also as good carriers. India is the second largest
producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry
has seen spectacular growth. The country stands next to China and Japan in terms of production
and sales respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a
large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are
considered to be the favorite among the youth generation, as they help in easy commutation.
Large variety of two wheelers is available in the market, known for their latest technology and
enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men
and women in India.
Indians prefer the two wheelers because of their small manageable size, low maintenance, and
pricing and easy loan repayments. Indian streets are full of people of all age groups riding a
two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. The two
wheelers in India are the second largest producer and manufacturer of two-wheelers in the
world. It stands next only to Japan and China in terms of the number of two-wheelers produced
and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the
last few years. Indian two-wheeler industry had a small beginning in the early 50's. The
Automobile
Products of India (API) started manufacturing scooters in the country. There are many two-
wheeler
Manufacturers in India. Major players in the conventional 2-wheeler industry are Hero Motors
Corp Ltd (HMCL), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).
Demand Drivers
The demand for two-wheelers has been influenced by a number of factors over the past five
years. The key demand drivers for the growth of the two-wheeler industry are as follows:
 Inadequate public transportation system, especially in the semi-urban and rural areas
 Increased availability of cheap consumer financing in the past 3-4 years
 Increasing availability of fuel-efficient and low-maintenance models
 Increasing urbanization, which creates a need for personal transportation
 Changes in the demographic profile
 Difference between two-wheeler and passenger car prices, which makes two-wheelers
then entry level vehicle
 Steady increase in per capita income over the past five years and
 Increasing number of models with different features to satisfy diverse consumer needs.
India is the second largest producer of two-wheelers in the world. In the last few years, the
Indian two-wheeler industry has seen spectacular growth. The country stands next to China and

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Japan in term of production and sales respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a
large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are
considered to be the favorite among the youth generation, as they help in easy commutation.
Large variety of two wheelers is available in the market, known for their latest technology and
enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men
and women in India.
About Electric Vehicles
During the last fewdecades,environmental impact of the petroleum-based transportation infrastructure,
along with the peak oil, has led to renewed interest in an electric transportation infrastructure. Electric
vehicles differ from fossil fuel-powered vehicles in that the electricity they consume can be generated
from a wide range of sources,including fossil fuels, nuclear power, and renewable sources such as tidal
power, solar power, and wind power or any combination of those.
An electric vehicle (EV), also referred to as an electric drive vehicle, uses one or more electric
motors or traction motors for propulsion. Three main types of electric vehicles exist, those that are
directly powered from an external power station, those that are powered by stored electricity originally
from an externalpower source,and those that are powered by an on-board electrical generator,such as
an internal combustion engine (a hybrid electric vehicle) or a hydrogen fuel cell. Electric vehicles
include electric cars, electric trains, electric lorries, electric aeroplanes, electric boats, electric
motorcycles and scooters and electric spacecraft. Proposals exist for electric tanks, diesel submarines
operating on battery power are,for the duration of the battery run, electric submarines, and some of the
lighter UAVs are electrically-powered.
Electric vehicles first came into existence in the mid-19th century, when electricity was among
the preferred methods for motor vehicle propulsion, providing a level of comfort and ease of operation
that could not be achieved by the gasoline cars of the time. The internal combustion engine (ICE) is the
dominant propulsion method for motor vehicles but electric power has remained commonplace in other
vehicle types, such as trains and smaller vehicles of all types.
A hybrid electric vehicle combines a conventional (usually fossil fuel-powered) powertrain with some
form of electric propulsion. Common examples include hybrid electric cars such as the Toyota Prius.
The Chevrolet Volt is an example of a production Extended Range Plug-In Electric Vehicle.
Electric motor
The power of a vehicle electric motor, as in other vehicles, is measured in kilowatts (kW). 100 kW is
roughly equivalent to 134 horsepower, although most electric motors deliver full torque over a wide
RPM range, so the performance is not equivalent, and far exceeds a 134 horsepower (100 kW) fuel-
powered motor, which has a limited torque curve.
Usually, direct current (DC) electricity is fed into a DC/AC inverter where it is converted to
alternating current (AC) electricity and this AC electricity is connected to a 3-phase AC motor.
For electric trains, DC motors are often used.

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Electromagnetic radiation
Electromagnetic radiation from high performance electrical motors has been claimed to be
associated with some human ailments, but such claims are largely unsubstantiated except for
extremely high exposures. Electric motors can be shielded within a metallic Faraday cage, but
this reduces efficiency by adding weight to the vehicle, while it is not conclusive that all
electromagnetic radiation can be contained.
Mechanical
Electric motors are mechanically very simple. Electric motors often achieve 90% energy conversion
efficiency over the full range of speeds and power output and can be precisely controlled. They can also
be combined with regenerative braking systems that have the ability to convert movement energy back
into stored electricity. This can be used to reduce the wear on brake systems (and consequent brake pad
dust) and reduce the total energy requirement of a trip. Regenerative braking is especially effective for
start-and-stop city use.
They can be finely controlled and provide high torque from rest, unlike internal combustion engines,
and do not need multiple gears to match power curves. This removes the need for gearboxes and torque
converters.
Electric vehicles provide quiet and smooth operation and consequently have less noise and vibration
than internal combustion engines. While this is a desirable attribute, it has also evoked concern that the
absence of the usual sounds of an approaching vehicle poses a danger to blind, elderly and very young
pedestrians. To mitigate this situation, automakers and individual companies are developing systems
that produce warning sounds when electric vehicles are moving slowly, up to a speed when normal
motion and rotation (road, suspension, electric motor, etc.) noises become audible.
Energy efficiency
Electric vehicle 'tank-to-wheels' efficiency is about a factorof 3 higher than internal combustion
engine vehicles. Energy is not consumed while the vehicle is stationary, unlike internal combustion
engines which consume fuel while idling. However,looking at the well-to-wheel efficiency of electric
vehicles, their total emissions, while still lower, are closer to an efficient gasoline or diesel in most
countries where electricity generation relies on fossil fuels.
It is worth noting that well-to-wheel efficiency of an electric vehicle has far less to do with the
vehicle itself and more to do with the method of electricity production. A particular electric vehicle
would instantly become twice as efficient if electricity production were switched from fossil fuel to a
wind or tidal primary source of energy. Thus when "well-to-wheels" is cited, one should keep in mind
that the discussion is no longer about the vehicle, but ratherabout the entire energy supply infrastructure
- in the case of fossil fuels this should also include energy spent on exploration, mining, refining, and
distribution.
About E Bikes:
With the hike in the automobile fuel prices straining your budget, it is only wise to look at
new source of economical, pollution-free, safe and easy to handle mean of personal transport.

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E bikes are battery-operated, economical, and Zero Tail Pipe Emission two wheelers. E bikes
are based on electrical technology where the rechargeable battery replaces the conventional
engine. E bikes can be charged as easily as a mobile phone wherever electric power
connection is available. Once fully charged E bikes can travel up to 75kms in one charge
depending on the load, speed & road condition. What’s more, for a fractional cost of just Rs
50 E bikes can runs for 500kms. This means forever freedom from the expensive petrol.
Unlike petrol two-wheelers, the eco-friendly E bikes don’t add to your city’s air-pollution and
noise-pollution. This is because E bikes are battery-operated Zero Tail Pipe Emission two
wheelers (ZEV’s), which prevent harm to the environment and make the earth a better place
to live in.
With increasing global warming and petrol prices, an alternative is needed to fulfill our
transportation needs. E bikes offers this alternative - an economical, eco-friendly and
convenient option to commute.
Review of literature
Review of Literature:
The various articles, previous reports used for this projects has come from various sources
Business Standard Newspapers, Mint Newspapers
Magazine Articles:
 “Is India Ready for a Green Drive” from “The Journal of AIMA (All India
Management Association) Indian Management”, Vol.51 Issue Dated 6 June 2012.
 This article is about the current motto ‘GO GREEN’ which is followed by all leading
economies. It has a brief description about US President Obama’s vision of targeting
One million Electric cars on US road by 2015.
 It tells us about the various departments of Government of India formed for promotion
and adoption of Electric Vehicles.
 The Ministry of New and Renewable Energy has been the front runner formed for
promotion and adoption of Electric Vehicles.
 In November 2010, the ministry formulated The Alternative Fuels for Surface
Transportation program under which 20% subsidy was provided t manufacturers.
 Dr. Manmohan Singh announced an apex body, the National Council for Electric
Mobility (NCEM), the key objective of the NCEM is to provide sustainable electric
mobility to make electric vehicles a viable alternate vehicle by ensuring adequate
support infrastructure for sufficient dissemination of electric vehicles.
 The Union Budget propped full exemption from basic customs duty and a concessional
rate of excise duty on batteries imported by electric vehicles manufacturers.
 All this developments highlights the growing emphasis of Indian Government on
encouraging the growth of electric vehicles.

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 It is seen that electric vehicles are becoming popular among women and students who
don’t have stringent commuting requirements. It is predicted that once the supportive
government policies are formulated the market for these vehicles would become
developed. India has a maximum market potential owing to an established auto
component infrastructure, low manufacturing and R&D costs, mechanical hardware
availability, high urban congestion and the presence of a large domestic market.

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Article from business standard:

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Statement of Research Problem
Statement of ResearchProblem:
With the increase in air pollution in urban areas and scarcity of fuel electric bike is in great
demand but not in use by most of the people because of lack of awareness thus the purpose of
these study is to study the awareness level of e bikes and factors that influence the customers
towards buying of e bikes or dropping of e bikes.
Objective of study
Project Tittle: Market survey of e bikes in Pune city.
Objectives of Project:
1. To know the public preference of e bikes in Pune city.
2. To know the measures to increase the usability of e bikes.
Research Design and Methodology
ResearchDesignand Methodology:
What is research?
Research can be defined as a scientific and systematic search for pertaining information on a
specific topic. We define research as the systematic design, collection, analysis and reporting
of data and findings relevant to a specific situation facing the company. The main aim of
research is to find out the truth which has not been discovering yet.
Objectives of Research
The research has mainly three objectives-
 To know the awareness of e bikes in Pune city.
 To know the factors that influence the purchase of e bikes in Pune city.
 To know the perception of people toward e bikes in Pune city.
Type of Research:
In this project I considered Descriptive Research.
Descriptive research includes surveys and fact finding enquiries of different kinds. The major
purpose of description of the state of affairs as it exists at present. Descriptive research methods

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are used when the researcher wants to describe specific behavior as it occurs in the
environment. There are a variety of descriptive research methods available, the nature of the
question that needs to be answered drives which method is used. Traditionally, descriptive
research involves three main categories: observation, case studies, and surveys.
I have used the descriptive research as I want to describe the behavior of the customer toward
the real estate investment and for doing that I have used the survey technique to collect the
responses through questionnaire.
ResearchDesign:
A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance’s to the research purpose with economy in procedure.
The design includes an outline of what the research will do from writing the hypothesis and its
operational implications to the final analysis of data. It helps to tackle the problem of bringing
various phases of research under control. The research design helps to design the decision with
respect to:
 What type of data is needed?
 Where the data could be found?
 What period of time study includes?
 How much material will be needed?
 What technique of gathering data will be adopted?
 How will data be analyzed?
Sample Design:
Study of the geographical area comprising of Sinhgad road and Karve road, Pune were
undertaken. It has tried to cover shops and public travelling on streets in these regions.
Generally I met with the shopkeepers and entrepreneurs. The sample size consists of 300
prospects.
Sampling Technique:
Population sampling is the process of taking a subset of subjects that is representative of the
entire population. The sample must have sufficient size to warrant statistical analysis. Sampling
is done usually because it is impossible to test every single individual in the population. It is
also done to save time, money and effort while conducting the research.

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Types of Sampling
Non-Probability Sampling
In this type of population sampling, members of the population do not have equal chance of
being selected. Due to this, it is not safe to assume that the sample fully represents the target
population. It is also possible that the researcher deliberately chose the individuals that will
participate in the study.
Non-probability population sampling method is useful for pilot studies, case studies, qualitative
research, and for hypothesis development. This sampling method is usually employed in
studies that are not interested in the parameters of the entire population. Some researchers
prefer this sampling technique because it is cheap, quick and easy.
Probability Sampling
In probability sampling, every individual in the population have equal chance of being selected
as a subject for the research.
This method guarantees that the selection process is completely randomized and without bias.
The most basic example of probability sampling is listing all the names of the individuals in
the population in separate pieces of paper, and then drawing a number of papers one by one
from the complete collection of names.
Non-Probability Sampling
Convenience Sampling
Consecutive Sampling
Quota Sampling
Judgmental Sampling
Snowball Sampling
Probability Sampling
Simple Random Sampling
Systematic Sampling
Stratified Sampling
Cluster Sampling
Disproportional Sampling

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The advantage of using probability sampling is the accuracy of the statistical methods after the
experiment. It can also be used to estimate the population parameters since it is representative
of the entire population. It is also a reliable method to eliminate sampling bias.
My research was bounded by time, money and workforce and because of these limitations, it
was almost impossible for me to randomly sample the entire population and it became
necessary to employ Non-Probability Sampling technique. In non-probability I used
Convenience Sampling as it is the most common of all sampling techniques. With
convenience sampling, the samples are selected because they were easily accessible to me.
Subjects are chosen simply because they are easy to recruit. This technique is cheapest and
least time consuming.
Sources and Method of Data Collection:
Source of data:
 Data is collected from the shopkeepers and random people found in karve road and
Sinhgad road.
 By mailing the questionnaire via google web form and survey monkey to known
people living in karve nagar and Sinhgad road
Data Collection Methods:
 Primary data are collected through questionnaire method comprising both close ended
and open ended which is design to keep in view the objective of the study.
 Secondary data is not used in this project for research purpose.
Methods of Analysis and Statistical Tools Used
Method of Data analysis:
The data collected through questionnaire were feed into excel sheet then combined with data
collected from online web forms. The data were then edited, coded and tabulated then after
submitted for further intervention.
Statistical tools used for research:
 Percentage analysis
 Bar graph and pie chart analysis
 Weighted average

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Scope of the Study:
The project undertaken makes me able to improve my professional skill and expertise. It
helped me know e bikes and its importance. It increased my confidence and research skills.
As for as e bike industry is concerned, this project helps companies to know its prospects
awareness and perception about the e bikes.
Data Interpretation and Analysis:
People’s awareness about e bikes
Frequency Percentages
Valid
Percentages
Cumulative
Percentages
Yes 250 83.33 83.33 83.33
No 50 16.66 16.66 100
Total 300 100 100 100
83 percent of the people are aware about e bikes whereas 17 of the people have never heard
of e bikes
Yes
83%
No
17%
PEOPLE AWARENESS ABOUT E BIKES
Yes No

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People’s awareness about the features of e bikes
Respondents Frequency
Low weight 150
Low running
cost
100
Registration
not required
25
Other 200
Total 475
Most of the respondents who are aware of e bikes are aware of basic features of e bikes like
low weight, low cost and environmental benefits however very few respondents were aware
of registration details.
Low weight, 150
Low running
cost, 100
Registration not
required, 25
Other, 200
PEOPLES AWARENESS ABOUT FEATURES OF E
BIKES
Low weight
Low running cost
Registration not required
Other

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People’s awareness about e bikes manufacturers
Respondents Frequency
Ampere
vehicles
25
Hero ultra 150
Yo bikes 200
Ace motors 75
Eko vehicles 50
Total 500
Most of the respondents who were aware of e bikes were aware of hero and YO bike
company however other manufacturers were not as popular as these two brands known to
them.
Ampere
vehicles, 25
Hero ultra, 150
Yo bikes, 200
Ace motors, 75
Eko vehicles, 50
PEOPLES AWARENESS ABOUT E BIKE
MANUFACTURER
Ampere vehicles
Hero ultra
Yo bikes
Ace motors
Eko vehicles

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Sources of information for e bikes
Respondents Frequency
News paper 100
TV
commercials
125
Friends and
relatives
50
Other 100
Most of the respondents came to know about the e bikes through newspaper and TV
commercials and few through other sources.
News papper,
100
TV commercials,
125
Friends and
relatives , 50
Other, 100
0
20
40
60
80
100
120
140
News papper TV commercials Friends and relatives Other
SOURCES OF INFORMATION FOR E BIKES

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People who have seen advertisement of e bike
Respondents Frequency Percentages
Valid
Percentages
Cumulative
Percentages
Yes 200 66.66 66.66 66.66
No 100 33.33 33.33 100
Total 300 100 100 100
From 250 people who were aware of e bikes, 200 people have seen add of e bikes on TV
commercial. Other have not seen add.
Yes
67%
No
33%
PEOPLE SEEN ADD OF E BIKES
Yes
No

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Effect of advertisement on buying decision of prospects for e bikes
Respondents Frequency Percentages
Valid
Percentages
Cumulative
percentages
Strongly
Agree
50 20 20 20
Agree 100 40 40 60
Neutral 25 10 10 70
Disagree 50 20 20 90
Strongly
disagree
25 10 10 100
Total 250 100 100 100
From the people who were aware about e bikes, most of the people agree that TV commercial
has influence on the buying decision as far as the e bikes is considered.
Strongly Agree
20%
Agree
40%
Nuetral
10%
Disagree
20%
Strongly disagree
10%
EFFECT OF ADVERTISEMENT ON BUYING
DECISION OF PROSPECT FOR E BIKES
Strongly Agree
Agree
Nuetral
Disagree
Strongly disagree

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Important features people look while purchasing a 2 wheeler
Appearance 250
Weight 100
Speed and
handling
125
Cost 150
Mileage 250
Other 50
Most of the respondents who wish to purchase or have purchased have consider appearance
and mileage as the most important as compared to all the other factors.
0
50
100
150
200
250
Appearance Weight Speed and
handling
Cost Milage Other
250
100
125
150
250
50
IMPORTANT FEATURES THAT PEOPLE LOOK
WHILE PURCHASING 2 WHEELER

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Rating of e bikes in comparison to normal bikes
Rating Respondent Percentage
0-10 10 4
11-20 15 6
21-30 20 8
31-40 35 14
41-50 90 36
51-60 45 18
61-70 15 6
71-80 10 4
81-90 5 2
91-100 5 2
On an average the respondents have rated the e bike as 5 out of 10 as compared to the
convectional two wheeler bike.
0
20
40
60
80
100
0-10 20-Nov 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100
10 15 20
35
90
45
15
10
5 5
PEOPLES RATING OF OF E BIKES TO
CONVECTIONAL BIKE

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Factors for lower market share of e bikes as compared to conventional bikes
Respondents Frequency
Speed 200
Battery
back-up
150
Appearance 50
Almost all the respondents consider that low battery backup and low speeds are responsible
for the poor sales of e bikes.
0 50 100 150 200 250
Speed
Battery back-up
Appearance
Speed Battery back-up Appearance
Frequency 200 150 50
FACTORS RESPONSIBLE FOR LOWER
MARKET SHARE OF E BIKES
Frequency

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Limitations
Any research or study always has some limitations under which this has to be undertaken. This
one too was not an exception. These limitations are poised by the environment some external
and some inherent. This study has been conducted without most consideration to the adequacy
of data and quality of information, though as mention earlier the reliance on the sources cannot
be minimized to zero in context of precision. The limitation can be enlisted as here under:-
1. The perception level of the respondents.
2. Reliability of information collected from various public information sources such as
magazines and website.
3. Respondents are not willing to fill the questionnaire.
4. Very often the respondent do not express their true feelings, in such case their habit,
preference, practice, cannot be assessed correctly.
5. Some of the respondents refuse to give the important information best known to them.
However in spite of these limitations all efforts have been put to make the report correct,
genuine, and fulfilling the objectives of the reports.
Findings:
1. Most of the people are aware of e bikes however they are not aware of all of its features.
2. People came to know about e bikes through advertisement on television commercials
and newspaper since only couple of manufacturers are advertising on these medias
most of the e bike manufacturers are unknown to them.
3. People looks for appearance, mileage and maintenance while purchasing e bike as e
bikes has some battery maintenance issues it has not been as popular as conventional
bike.
4. People don’t consider e bikes as alternative to fuel bikes as don’t matches with it in
terms of speed and maintenance.

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Suggestion and Recommendation:
On the basis of this study, the following suggestions have been made to make the help in sales
of electric bike more effective: -
1. There is need to bring more improvements on speed, battery backup, appearance and
various others feature of electric bike.
2. Different manufacturer need to run more marketing campaign to bring awareness about
the e bikes.
3. Manufacturer/dealer should be given timely information of the governments changed
policies regarding two wheeler sector like registration and other document relaxation.
Conclusion:
This research identified and evaluated the consumer perception toward various factor about
electric bike. The results of this research show that there is a combination of positive and
negative effect of that factor on consumer perception. Here most of the respondents are
consider the cost, maintenance, appearance and the mileage while purchasing a new bike, so
there are ample potential to electric bike in two wheeler sectors. But their battery is one of the
factor which is effected the sales of electric bike because its performance is not so good.

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BIBLIOGRAPHY:
 Kothari C.R. - “Research Methodology” New Delhi Tata McGraw Hill In (95-102).
 Kotler Phillip –“Marketing management “analysis, planning implementation and
control.
 Kotler Phillip – Marketing Management: A South Asian Perspective.
 Stephan Schiffman - The Ultimate Book of Sales Techniques.
 http://www.yobykes.in/
 http://www.electrotherm.com/
 http://en.wikipedia.org/wiki/Electric_bicycle
 http://articles.economictimes.indiatimes.com/2006-07-14/news/27431159_1_electric-two-
wheeler-scooter-electric-three-wheelers
 http://www.wheelpublications.com/iba_issue/e-bike.html
 http://www.electricbikee.com/electric-bikes-vs-engine-powered-bikes/
 http://www.businessgyan.com/node/9278
 http://www.accuweather.com/en/home-garden-articles/earth-and-you/ebikes-make-history-as-
alterna/61919
 http://auto.indiamart.com/two-wheelers/
 http://www.evhub.biz/electric-vehicle-technology/electric-bikes-in-india
 http://india-reports.in/future-growth-global-transitions/economy-in-transition/two-
wheeler-segment-in-india/
 http://www.indianexpress.com/news/as-fuel-prices-zoom-bike-makers-have-electric-
dreams/12410/1

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Annexure
Questionnaire
Name:
Age:
Gender:
Occupation:
Email address:
Q1. Are you aware about the e bikes?
a. Yes
b. No
Q2. What are the different features of e bikes are known to you? (You can select multiple
options)
a. Low weight
b. Low running cost
c. Registration not required
d. Other
Q3. Which of the following e bikes manufacturer are you aware of? (You can select multiple
options)
a. Ampere vehicle
b. Hero ultra
c. Yo bikes
d. Ace motors
e. Eko vehicles
Q4. How did you come to know about the e bikes? (You can select multiple options)
a. News paper
b. T.V commercials
c. Friends and relatives
d. Other
Q5. Have you seen the advertisement of e bike?
a. Yes
b. No
Q6. Do advertisementaffectthe buyingdecisionof e bike?(Rate it)
a. Stronglyagree
b. Agree

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c. Neutral
d. Disagree
e. Stronglydisagree
Q7. Importantfeature youlookwhile purchasingtwowheeler?
a. Appearance
b. Weight
c. Speedandhandling
d. Cost
e. Mileage
f. Other
Q8. How wouldyourate e bikesincomparisontoconvectional twowheelervehicle?(Rate from00-
100)
Best100--------------------------------------------------------------------------------00Worst
Q9. Accordingto youwhichfactors are responsible are lowermarketshare of e bikesascomparedto
conventional bikes?(Youcanselectmultipleoptions)
a. Speed
b. Batterybackup
c. Appearance