We are excited to have the second Pau Hana in our series of "Meet the Mentors" this upcoming Tuesday, November 13th! Join us as we have a dynamic talk on innovation and failure from ex-Google and Cisco design lead - Ben Sykes! Alan Tien kicked off our first Pau Hana with a talk on Block Chain and it was a packed house! https://buff.ly/2qFamsY

1. FAILURE & INNOVATIONA Retrospective
Ben Sykes
User Experience & Behavior Design

2. Agenda
Time
25 Minutes
The Big Point : Meet A Blue Startups Mentor
I’m a mentor at blue startups - learn a little about me
What Are We Talking About?
• Failure & Innovation
When You Leave Here Today
• A solution to overcome failure & the perfectionist freeze
• A rapid fire technique to Improve innovation

3. Once Upon A Time…

5. Along the way…
do not erase!

6. 1995
Today
1999 2018
Superfly Ind. Consulting
Oct
2001
Expressions Suite
Visual Studio
Galway Office
Webex - CUPC Integration
AdWords
Google Help
Remarketing
plx (Big Data
Visualization
Apprentice program &
UXDI Curriculum20+ Years Designing & Launching
Big Data
Visualization

8. Have You Failed? :X
do not erase!
…And Now, The Big Question

9. You’re In Good Company

10. Guess Who…

22. • Spielberg was rejected by
USC 3x
• Tim Ferris’s book: The 4hr
Work Week was rejected
25x
• The founder of Pandora
approached 300 investors
prior to funding.
• The KFC recipe was turned
down 1009x
• The Rocky script was
rejected 1500x
• Dyson created 5126 failed
prototypes of his vacuum
prior to succeeding.
• Edison created 10,000 failed
prototypes prior to
succeeding with the
lightbulb.

24. do not erase!
The Value Of Failure
Failure is a redirection.
It shows you where you shouldn't be.
Failure is an opportunity.
It's a chance to reevaluate and come back stronger with better
reasoning
Failure is not fatal.
No matter how hard it may be know that failure simply means you
get another shot to try it all again.

25. Guaranteed Ways To Fail
Fail to plan
You have a better chance to succeed in life if you have a plan. It doesn't have to be perfect.
The fear to even try
You can only make progress if you take a step. Overcoming the fear of failing is the first step
towards success.
Giving up to soon
Every successful person you know today has a perseverance story to share.
Don’t believe
If you don't believe in what you do, you will give up at some point.
Make Excuses
There will always be a reason why it can't be done. Making excuses robs you of your personal power.

27. Are You Afraid Of Failing?
do not erase!
The Next Big Question…

28. Give Yourself Permission To Fail

30. do not erase!
Progress…
Manage Fear Of Failing
Be More Innovative

31. Our future depends on people like you.
The world needs you to be fearless in
your innovation.

33. ERASED! :PResources

34. Give Them A Hot Tub
The Games
Goal
• Use outrageous features to
discover hidden breakthroughs
Activity
• Write several features on post-
its. One feature per post-it.
The more outrageous the
better.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.

35. Improve Gmail Compose
Suggested
rephrasing
based on
goals: career
driven
Weekly
analytics of
recurring word
use and
grammar re.
Recommends
new words
that make me
look smarter
Signature
templates
Every email
sent donates .5
to charity of
choice
Pre-populates
copy for
people I emailthe most
Auto themes
for friends
Never have to
check email
again - it
sends on my
behalf
Tone Checker :
This might
hurt feelings.
Rephrasing for
sender
Recommends
mentioning
personal info
of sender that
makes happy
Sends me a
visual
breakdown of
importance.
Custom sounds
for family
Emotional state
aware.
Adjusts mails
accordingly
Give Them
A Hot Tub
The Games

36. Improve Gmail Compose Give Them
A Hot Tub
Suggested
rephrasing
based on
goals: career
driven
Weekly
analytics of
recurring word
use and
grammar re.
Recommends
new words
that make me
look smarter
Signature
templates
Auto themes
for friends
Never have to
check email
again - it
sends on my
behalf
Tone Checker :
This might
hurt feelings.
Rephrasing for
sender
Recommends
mentioning
personal info
of sender that
makes happy
Custom sounds
for family
Emotional state
aware.
Adjusts mails
accordinglySends me a
visual
breakdown of
importance.
Every email
sent donates .5
to charity of
choice
Pre-populates
copy for
people I emailthe most

37. Exercise : Give Them A Hottub
Goal
• Use outrageous features to
discover hidden breakthroughs
Activity
• Write several features on post-its.
One feature per post-it. The more
outrageous the better.
• Generate as many post-it notes in
the allocated time.
• Cluster into categories.
T ime
5 Minutes
Problem To Solve
Using a digital means (IOS App?) Find a solution to Europe’s refugee
problem.
Problem Definition
Today, more than 19 million people have been forced to flee their
home countries because of war, persecution, and oppression,
and every day an estimated 42,500 more join them.
Many, though far from all, of them head for Europe, which is why
the crisis there can appear most acute.
(http://www.vox.com/2015/9/5/9265501/refugee-crisis-europe-
syria)
Technology Platform
+ Apple Watch | + Mobile Phone | + SmartTV | + Computer
The Games

41. Whose Design Is It Anyway?

43. Speed Boat
The Games
Goal
• Identify issues (as anchors) that
are keeping you / your team
from moving forward.
Activity
• Draw a boat on a whiteboard
or sheet of butcher paper.
You’d like the boat to move
fast. Unfortunately, the boat
has a few anchors holding it
back. The boat is your system,
and the issues (problematic
features etc) are its anchors.

44. Why aren’t we profitable?
Speedboat
How it works
Goal: Identify anchors keeping you from moving fast
1. T ime: 5 minutes
2. Write as many ideas related to the problem each on
a separate post-it
3. Cluster
4. Extract (excel), prioritize and create solutions.
The Games

45. New CEO
Lack of
engineering
talent
No clear CTA
Competitors
have better
technology
Wasting time
doing this
activity
No demand?
Marketplace
isn’t ready
Value prop is
week and not
clear what
problem we’re
solving
Free lunches
Marketingefforts needto be social?
Homepage is
not clear
Why aren’t we profitable?
Speedboat
The Games

46. Speedboat
Why aren’t we profitable?
New CEO
Lack of
engineering
talent
No clear CTA
Competitors
have better
technology
Wasting time
doing this
activity
No demand?
Marketplace
isn’t ready
Value prop is
week and not
clear what
problem we’re
solving
Free lunches
Marketingefforts needto be social?
Homepage is
not clear
The Games

47. Exercise : Speed Boat
Goal
• Identify issues (as anchors) that are keeping
you / your team from moving forward.Really
great at getting to the heart of a problem and
presenting an abundance of solution.
Activity
• Draw a boat on a whiteboard or sheet of
butcher paper. You’d like the boat to move fast.
Unfortunately, the boat has a few anchors
holding it back. The boat is your system, and the
issues (problematic features etc) are its anchors.
Let’s Try It
T ime
3 Minutes
Problem To Solve
(Hawaii Innovation) What is keeping Hawaii from
becoming an innovation hub?

48. do not erase!
Progress…
Manage Fear Of Failing
Be More Innovative

49. THANK YOU!
Ben Sykes
Product Design
ben.sykes@gmail.com
@bensykes
http://linkedin.com/in/bsykes
WHAT’S NEXT?
1. Designing Mobile Apps From
Scratch2. Designing Future UI’s (FUI)
3. School Curriculum Proposal