This document provides a marketing plan for a mobile app called "Enlightened Mind And Way of Success". The plan includes an executive summary, situation analysis, goals, marketing strategy, tactics, implementation details, budget, sales estimates, mission, target segment, value propositions, collaborators, communication channels, distribution channels, and a schedule. The estimated budget is $10,000 which will be used for videos, seminars, advertisements, and app store fees. The app will provide motivational content like quotes, articles, and videos to inspire youth.

1. Enlightened Mind & Way of
Success

3. Table of contents
Executive Summary
Situation Analysis
Goal
Marketing Strategy
Tactics
Implementation

7. Some Competitor’s Apps:
Competitors:

8. Point Of Parity
• Motivational
Thoughts
• Blogs
• Articles
• Spiritual Videos
• Spiritual Gurus
Point Of Difference
• Seminars at
Regular Interval
• Spiritual +
Motivating Videos
• Spiritual Gurus+
Motivators
• Personal
Counseling
Assistance
• Premium Service
also available

9. Budget & Sales
Estimated Budget: $10000 which includes:
1. Videos subscription from various channels
2. Paying to Motivators & Spiritual Gurus for
Seminars
3. Advertisement & Expansion
4. Registration charge on Google Play

11. Mission: Spiritual
Up-liftment &
Inspiration

14. Target Segment : Youth

15. Freemium

17. Daily Motivating Quotes
Articles*
Illustrative pictures & Videos on
methods of Yoga and Meditation
Spiritual Music download
*Terms & Condition applied

18. Personal Counseling
Videos Subscription
Discount on Seminar by Great Motivators & Gurus
Books and Magazines
Access to unlimited Articles
And other Life Motivating Tools…

19. Value Proposition
Customer’s value:
•Giving benefit to the
customer through freemium
marketing plan and
premium service at
affordable price.
•Constant updation of app.
•Users get incentives on
Referring apps to their
social circle

20. Collaborators

21. Collaborator’s value :
Our clients grow their business typically by a minimum of 30-50% over the year
while cutting costs by 35%. Incentives will be provided on bringing more and
more people in seminar and symposium
Collaborator’s
value
Company’s
value

22. Company’s Value:
We help salespeople crack into corporate accounts, speed up
their sales cycle and win big contracts.
Internet Marketing Company: Our products help people
leverage the internet to triple their market reach and cut
marketing costs when launching new products.

24. Our App Name
Enlightened Mind And
Way of Success

25. Enlightened Mind
Enlightened Mind

26. Communication
Giving best service to end users so that it will
positively influence their buying behavior
•Mobile Marketing
•Website
•Whatsaap
•Company’s Care
Number
•Social Media
•Blogs
•Opinion Leaders
•E-Mail

27. Distribution
Major Distribution Channel
Direct Link of Apps at Facebook, twitter ,Google+,
Youtube channels, Google AdSense having
ASO(App Store optimisation) Technique and
Sponsoring events.

29. One App and one
website
Office at each states’
Capitals
Approx Twenty Gurus
& Motivators as a
whole

30. Gurus

32. Motivators

37. Schedule